If you’re someone who is selling energy, feeling better, etc., you’ll want pay close attention to what I share with you in this episode.
Intangibles is something I talked about in the Client Activator Scorecard a few months ago, so you may want to refer to that if you missed it. One of the things I talk about are the 3 M’s: Message, Market and Magic to successfully attract and enroll clients. Magic is your offer.
Here’s the rub. If you’re selling an tangible that is not quantifiable, it’s very hard to get someone to buy into that.
I’m going to share with you a way you can quantify an intangible when speaking to someone and make it something that is desirable, something they must have.
Give this episode a listen and you’ll be surprised to learn how easy it is to sell the intangible.
