Hi everyone, and thanks for stopping by for another solo episode! Today on the Healthpreneur Podcast I’m going to reveal a way that your business may be leaking clients. Many businesses have this problem – I know mine has – so you aren’t alone!
Here it is: Retention. That’s right, the mistake many of us make is that we work so hard to acquire new clients that we forget to love and hang on to our existing ones. And really, the opposite should be true. You see, it’s much easier (and less expensive) to build a solid relationship with your existing client base than constantly have to find, market to, and close new customers.
And it feels so much better, too. When you focus on retaining your current clients, you get to hone in on refining their experience to ensure they get results and feel taken care of in the process. That, my friend, is how you create lasting relationships with clients who become raving fans.
