Too many health experts make the mistake of not choosing a niche market. The tendency is to think that when you narrow down your niche, you make less money. But in reality, the opposite is true.
What exactly does that mean? As a health professional, you have the expertise to help a lot of people. But just because you can help a lot of people doesn't mean you should.
When you go too broad, your message becomes diluted and less effective at reaching the clients who are best suited to working with you.
On the other hand, when you narrow down your niche, you become the leader or the "go to" expert for that specific niche market.
When you split your focus, you get split results. It’s as simple as that.
So make sure to:
1) Start with a single target market - be the best in a smaller space
2) Ask yourself: who would be best to work with if you only got paid after your clients saw results?
3) Identify who you're most excited and happy to work with.
By taking these three steps, you’ll gain a better understanding of who you should be serving. You'll discover how to identify your single target market so that you can become the “go to” expert for a specific problem.
Far from limiting your potential, choosing a niche market is the key to growing your business. Once you narrow down your niche, it makes scaling up a whole lot easier.
