Switching to a group coaching model is hands down one of the best ways to increase your level of freedom and impact in your health coaching business but to many new entrepreneurs, online group coaching can seem daunting.
The good news is that making the switch doesn’t have to be complicated or difficult…as long as you have the right kind of guidance. Here are a few insights on why and what you should do to transition from 1-on-1 to group coaching.
One of the biggest problems among health coaching business owners is burnout. Burnout generally either happens with doing all the marketing work to get people in, or with delivery which is where the bigger issue actually lies. This is where the benefits of an online group coaching model comes in.
It’s never sustainable to see clients one by one because you’re setting a revenue ceiling. Even when your books are full and are earning a stable income, you can only see so many patients in a day, AND you’ll soon find yourself with no time. You have to go with a mostly curriculum-based system that multiple clients can access, and make sure that it has a single focus.
You have to realize that it’s impossible to serve everyone. If you try to market to everyone, you’ll end up speaking to NO ONE. Specialization makes your health coaching more masterful as you develop your expertise in that one specific space. Building a single online group coaching program (or at most, two) that’s skillfully made helps you be the top-of-mind professional in that area.
Focus on what you do best, hone your message, and develop a curriculum that’ll serve your clients and YOU. With those elements dialed in, having an online group coaching model can be the best thing for your health coaching business, and offer more freedom in your life.
