The REAL Importance Of Marketing In Your Healthcare Business

Lots of entrepreneurs miss out on the importance of marketing in their healthcare business because they never learn how to do it the right way.

In this video, I share some thoughts on why crafting a marketing message is so crucial, and how it can help you grow your following and your healthcare business if done correctly.

It took me a long time to understand that marketing is the lifeblood of your business. One reason why it took me so long is because I had the wrong concept of what marketing really is.

For most health professionals that I’ve worked with over the years, what they want to do is to teach and to share their knowledge. And that’s all marketing.

You see, marketing is the process of building relationships in your marketplace to the point that people know, like, and trust you. At that point, selling becomes almost unnecessary.

The importance of marketing and honing your marketing message is that it makes your life as a healthcare business owner a whole lot easier. And the longer you’re in business sharing your message, the easier selling becomes.

You also need to strive to be the truest version of yourself. If you look at the people with the largest followings, it’s those people who are unapologetically themselves. The more you’re you, the easier it’s going to be for you to attract the right kind of people.

Essentially, your marketing message is your chance to share who you are and what sets you apart from everyone else. Once you grasp the importance of marketing, you’ll become much more comfortable sharing your message and the message of your healthcare business with the entire world.

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What You Missed

Here’s why you should NEVER lower the price of your health coaching for your clients!

You may be considering to lower the price of your health courses right now instead of selling high ticket coaching to high ticket clients. Well today, I share three reasons why this is a terrible idea for your health coaching business.

As a health business owner, one of your key concerns will always be whether your clients want AND can afford your product. Many coaches then tend to get too concerned about pricing. Are we pricing it too high? Can clients still afford it?

But one way of creating and sustaining your health coaching business online is by offering high quality, high ticket health courses. Selling your online health course for less than $500 isn’t a good idea because, according to statistics, the completion rate of these kinds of online self-study courses is less than 10%.

If you want your course to impact your clients significantly, they must finish it. And that’ll only happen if they’re invested in your health course. They likely won’t take it seriously if it doesn’t cost too much. So, the bigger the investment on the client’s side, the better the chances of success for the client.

Keep watching to hear more about the reasons why you shouldn’t lower the price of your online health course, and why it’s best that you sell high ticket coaching to high ticket clients in your health coaching business!

Join us inside the Healthpreneur Hub 👉​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️