The 10 Core Tenets of a Profitable Practice

Success leaves clues. It is a skill that is learnable, if you want it badly enough.

Here are the 10 principles that underpin the most successful health businesses we've helped over the years.

You Are Responsible For Your Business

Successful practitioners and coaches do not rely on external consultants, agencies, doctor referrals, or insurance companies to swoop in and save the day. Instead, they take their future into their own hands by developing the necessary skills to build a thriving business on their terms.



The Better Your Market, The Less You Have To Sell

Health professionals generally don’t like selling. However, when you position your business in a way that provides value, credibility, and authority before your clients work with you, the need for high-pressure selling drops dramatically. And the client is a lot more receptive to “next step” recommendations from you.

This is the role that marketing plays in a business. It is the journey of continually adding value into your community so people get to know, like, and trust you so that selling almost becomes unnecessary. Thus, the better you market, the less you need to sell, and the easier time you’ll have enrolling new clients.



The More You Earn, The More You Can Contribute. The More You Contribute, The More You Will Earn.

We believe health experts should be financially free. No other profession provides such life-altering results yet we often downplay our impact or undercharge because we want to serve everyone.

However, being broke helps no one. Not you, not your clients, not your staff. Running a profitable practice not only keeps your business running, it gives you more capacity to contribute in even bigger ways to your existing clients and community at large.

Money is a by-product of the value you create in the marketplace. Thus, the more you contribute, the more flows back to you. There is nothing wrong with earning a LOT of money through your work. In fact, the more you make, the better job you’re doing for your business, your clients, and your community.



If It’s All In Your Head, Your Business Is Dead

Whether it’s with your team or your clients, you likely find yourself repeating yourself over and over. Saying the same things again and again. When all of your advice lives in your head, then others will always rely on you for everything.

To take your practice to the next level, you must learn how to extract your intellectual property, your knowledge, and your vision into trainings, frameworks, and systems that can be easily understood and replicated by others.

This is the first step to creating massive freedom in your business/life and empowering your team and clients to create even better outcomes without relying on you.



Business Growth Always Follows Personal Growth

Your business can only grow to the extent that you do. Other than overcoming a major health crisis and raising kids, being an entrepreneur is the most challenging and rewarding spiritual/growth journey you can take.

It’s full of ups and downs, successes and failures, celebrations and tears. It’s not for the faint of heart. That’s why most businesses ultimately fail. But profitable practice owners are constantly learning, growing, and evolving.

They don’t just read the latest peer-reviewed studies. They spend more of their time learning about themselves, developing new skills, and becoming who they need to be to get to the next level.

They understand that to DO and HAVE what you want in life, you must first BE the type of person who is ready for it. They understand that the best education is self-education because the more they grow, the more business does as well.