Sales September 4, 2022

Influencing Buying Decisions (Even When They Use The “Spouse Card”)

Being in the business of health coaching means you’ve probably encountered a few prospects who claim that their buying decisions depend on their spouse.

Well, guess what? They actually mean something else. And the key to overcoming objections or learning how to handle sales objections like this when doing your health coaching sales is understanding the REAL reasons why they won’t sign with you yet.

It happens to the best of us – you’re having a really good health coaching sales conversation with a prospect, and you’re about to close until you’re met with the, “I need to talk to my spouse first.”

In many households, buying decisions are made by both partners, so it’s essential to know how to approach that. The way I see it, the most natural approach to overcoming objections like this would be to make sure you speak to all the decision makers who influence the decision.

If you want to make more coaching sales in your health coaching business, you’ve got to first learn how to handle sales objections, and how to influence buying decisions.

Keep watching until the end to hear more about overcoming objections, especially when the “spouse card” is being used.

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