What do you do when a potential client says your premium pricing is “too expensive”?

Handling price objections in your healthcare sales process is critical, so in today’s video, I address this topic in your online healthcare business.

Customers are different, and come in all shapes and sizes. This is the very reason why we set our target market. We’re just not necessarily everyone’s cup of tea. And when some people think our products or services are too expensive, it’s just that they’re not for us and they don’t realize that the most expensive option is actually the one that doesn’t work.

You want to get more clients and make as much healthcare sales as you can, so you can live the life you want while creating massive impact in your patients’ lives, right? Of course, you do. But the desire to get more clients shouldn’t lead you down the path of lowering your premium pricing, just to chase the most penny-pinching of customers.

The truth to handling price objections is this: if you’re able to effectively communicate your business value to prospective clients who say they can’t afford it, the problem is NOT your pricing. If they want the best in class in the market that’s sure to give them the results they want and need, and you can give that? Then your service should be priced at the highest possible level for your marketplace that you feel confident in charging.

Again, the most expensive option for any purchasing decision is the option that doesn’t work. And if your product and/or service DOES work in transforming clients’ health, then honestly, the price you set is the least amount of money they’re ever going to spend on anything.

So forget about the penny-pinchers! Handling price objections in healthcare sales can be easy: just focus on customers who see your product value, and are willing to pay your premium pricing which will surely be worth their money.

Watch until the end to know more about how you can handle these kinds of situations in your healthcare sales process.

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What You Missed

If you’re struggling to find your ideal audience with Facebook marketing, listen up!

As a health business owner, you need to find clients so you can make an impact on their health, improve the quality of their lives, and grow your business. It can then be very frustrating when you fail with finding your audience using Facebook for health marketing. Today’s video explores finding clients as a health practitioner through Facebook marketing.

Here’s a fact for you: over 23 million Americans currently suffer from autoimmune disorders, and 80% of them are on Facebook. Statistically, the chances that none of those 23 million plus patients are on Facebook are slim. This makes Facebook a good starting point for your health marketing efforts.

Almost all of the ideal audiences we want to attract are likely on Facebook for health- and non-health- related things. This makes finding your audience an easy task IF you’re able to communicate your value to them. Only then can you possibly catch their attention through Facebook marketing, and sign them up as clients. You’ll have a harder time growing your business if you can’t do that.

It seems that many practitioners hold the belief that their ideal audience is not on any specific social media or online platform. The truth is that our audiences are on more platforms than we might even think.

If you’re not finding your audience with Facebook for health marketing, chances are that you’re not saying the right things or communicating the value of your service to your potential clients – NOT that they aren’t present on that platform.

Keep watching to see how you can find your ideal audience through Facebook marketing.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp