In this deep dive episode, we’re working with Matt Schifferle who has developed a different approach when it comes to health and fitness using bodyweight training along with a very flexible approach to eating and weight management, specifically for those who don’t seem to fit the traditional healthy lifestyle approach.
Over the past 10 years or so, Matt has been broadcasting his ideas writing books, making YouTube videos, etc. and from that, has created a community called The Red Delta Project which been growing steadily and gaining some traction.
Matt is looking to take his Red Delta Project to the next level, but he is having trouble getting attention to his ideas and videos and is lacking clarity in his messaging.
During my conversation with Matt, I discovered that he was using a publishing model to make money. To build Matt’s income, we decided to use his publishing content on the front end to bring clients in on the back end for high end coaching.
Tune in to find out how we helped Matt gain clarity by creating a “category of one” in the highly competitive fitness industry and show him how to get his first clients without an email list or website.
