3 Unexpected Discoveries That Can Help You Build a Thriving Online Health Coaching Business
From virtually anywhere in the world and without 1-on-1 coaching
By YURI ELKAIM
You’re here because you’re a health entrepreneur, coach, or practitioner that wants to start or scale your online business. To truly impact people’s lives, while enjoying a lot more income and freedom in the process.
But before we go any further,
I need to be BRUTALLY honest with you…
The internet culture is littered with one-size-fits-all “surface solutions” and egocentric marketing that do more to build an “expert’s” influence than actually transforming the clients he/she serves.
The name of the game continues to be…
Build a huge social media following and email list. Create lead magnets, tripwire offers, and convoluted sales funnels. Launch an info product. Build an authoritative content platform. Do 1-on-1 coaching.
These are all common strategies – the “old way” – that most health experts and coaches feel they should be doing to grow their online business. The truth is that these don’t work or are not sustainable for most people who deploy them.
Times have changed. A new dawn is upon us.
And, as a true health EXPERT, there has never been a better time than NOW to build your dream business.
Here, I’ll show you how to do so and WITHOUT…1-on-1 coaching, having a huge following, or having to spend all of your marketing.
But first, let me first set the stage by sharing a story with you about a man of great ambition who lived long ago.
His name was Theoditis.
From a young age, he had ambitions of living a life of riches and abundance. And he devoted his life to doing so.
One day, while in the town square, an old wise man came up to him and said,
“Theoditis, I understand you want to live a life of riches and abundance. I just happen to have the roadmap to get you there.”
Theoditis had heard about this mystical place but the trouble was that it was far far away…across distant seas. He would have to travel for months, if not longer, to perhaps reach this distant land, which held his promised riches.
Few men had set sail to this distant land and even fewer had returned, yet, stories had traveled back that anyone who could reach its shores would enjoy a life of riches, fame, and adoration.
Theoditis, being the man of ambition that he was, didn’t need more convincing. He was sold.
He quickly set sail out to sea, following the roadmap that was given to him by the old wise man.
Several weeks after his departure, the town built a statue in his honor. To them, Theoditis was a hero for he had left the comforts of his hometown (something very few people did) and set sail to a land unbeknownst to him and almost everyone else.
Several months passed by. Theoditis continued across the seas but he was starting to grow weaker, both in spirit and in body, because he had been on his journey for months and all he had seen – day after day – were deep turbulent waters…for as far as the eye could see.
But he kept at it.
Yet, even Theoditis, who for his entire life was full of conviction and ambition, started to doubt.
He began questioning himself and the old wise man’s promise.
Was this distant land a myth? Had he been lied to?
After several more weeks at sea without sight of land and having run out of food and water, Theoditis passed away…
Alone on his boat with the turbulent sea ready to consume him. He never reached the promised land. He never got his riches.
Meanwhile, back home, another man was out walking his dog and passed by a plot of land that – at first glance – looked no different than any other plot of land he’d walked by countless times before.
Then, something caught his eye.
He leaned in and gave it a real good look. And he saw it…
A shimmer in the distance.
He and his dog ran over to get a closer look. And what the man found left him speechless.
He had stumbled upon gold, diamonds, and riches beyond what anyone could have imagined.
In his excitement, he ran back to the town square and shouted at the top of his lungs,
“We’ve found it! We’ve found the riches!”
This entire time, the riches were sitting underneath everyone’s nose.
Sadly, many proud men like Theoditis believed they had to bravely cross thousands of miles of turbulent seas to a mysterious far away land to seek out such abundance.
With their discovery, all of the town’s men and women, ambitious and not, peasants, and everyone in between, were now able to live a life of greater abundance, greater joy, and greater fulfillment.
This entire time, everything they had ever wanted was hiding in plain sight. They just hadn’t looked in the right place.
The story of Theoditis and his statue served as a constant reminder to everyone in the town, that following a faulty roadmap with unpredictable results, into the depths of the unknown, is a surefire way to get lost, lose hope, and even perish.
Are You Going to Perish at Sea Like Theoditis?
A lot of people are suffering and they need your help.
Are you following an outdated, even dangerous, roadmap that could take years (if ever) to serve these clients and produce the “riches” you’re after?
Sadly, almost everyone is.
Most online entrepreneurs follow the “old school” internet marketing advice that simply doesn’t work for most people anymore. Perhaps you too have been led to believe that you need to:
- Build a huge email list and social following…
- Create a bunch of free lead magnets, then sell low priced ebooks…
- Write a blog post everyday…
- Start a Youtube channel or podcast…
- Create lots of funnels selling all sorts of info products…
- Become a master copywriter…
- Do product launches…
- Get affiliates to promote your stuff…
- And on and on…
Can you relate to any of that?
There’s nothing inherently wrong with any of these strategies except for that it takes a LONG TIME to see the results from deploying them and…
Most health experts HATE doing almost all of the
techy, marketing stuff!
If you’re like me, you probably just want to spend most of your “working time” actually coaching, teaching, and serving your clients…
Not becoming an internet marketer!
Nonetheless, you do need a predictable system for generating new leads and clients, right?
That’s what I’ll show you here. And it’s a lot simpler than you might think.
So stick with me.
My name is Yuri Elkaim.
I’m a former pro athlete, leading health expert, New York Times bestselling author, and the founder of Healthpreneur® where we help health entrepreneurs, coaches, and practitioners turn their expertise into high 6- and 7-figures online businesses with less stress.
I believe we have 3 things in common
First, you and I want to have a greater impact on this world. We want to have a greater impact on the people that we serve. We want to transform their health…their lives.
We also want to make a lot more money. And there’s nothing wrong with making a lot of money, because if you’re not profitable, you can’t serve the people you want to serve, you can’t feed yourself, and you certainly can’t provide for your family. There’s no nobility in being poor.
In fact, making more money is simply a by-product of the IMPACT you’re having on people’s lives. The more deeply you impact people, the more money you make.
The third thing we have in common is our desire for freedom. The freedom to do what you want to do, when you want to do it, and with whom you want to do it with.
That might mean traveling the world…spending more time with your kids…or just doing more of what you love to do in your existing business. Whatever it is – you want to do be able to do more of it.
Maybe you’re just starting out and you’re feeling overwhelmed with the endless number of things you could be doing to grow your business (see list above)…
Or, perhaps you’re already doing really well online… selling a great product or coaching clients…and you’re ready to break through to the next level.
But there’s a problem…
Just as the current medical model is BROKEN, so too is the current “way” of building a successful business online.
Listen – I’ve been online since 2006 and have built one of the most respected health brands in our space. But I struggled a lot and also have had many successes.
I’ve done all of the techy and marketing stuff I mentioned earlier. Not because I necessarily enjoyed it but because I thought I had to.
I’m happy that I did because I now have those skills and the hindsight to know that there’s a better, smarter, and more enjoyable way to build an impactful and profitable health coaching business.
In this article, I’m going to share 3 BIG IDEAS that will help you do just that.
BUT FAIR WARNING!
These ideas will step on many “experts” toes…fly in the face of convention…and even seem controversial. Yet, I have no doubt that each one of these ideas will resonate with you at a deep level because they just make sense.
And there’s never been a more important time than now for this message.
In a world of high tech, automate everything, connect with everyone, but truly know no one…both business owners and clients are DYING for a greater sense of fulfillment and connection.
The “old model” of push out more information, hide behind your computer, and split test your funnels to death doesn’t help the situation.
So, if you truly want to connect with and serve your clients and enjoy a LOT more income and freedom in the process to live the life you want to live, then what I’m about to share with you may very well be the solution you’ve been looking for.
It certainly was for me.
Several years ago, I had an epiphany. Remember the story of Theoditis? Well, that was me.
I had gone on a 12-year journey filled with ups and downs and even though we had a built a multiple 7-figure online empire, I was miserable. All of my time was spent on the “marketing” of our business, not actually serving our customers and clients.
I built the funnels, wrote the sales pages, wrote the New York Times bestselling books, appeared on TV, did all the content marketing, built a substantial Youtube channel, etc…
And all of it worked. But it took forever.
And quite frankly, I didn’t enjoy most of it…except teaching, which I did mostly on video.
Then, I discovered a better way…
A “new way” that levels the playing field and doesn’t discriminate whether you’re new or a sought-after guru.
Yes, it’s true…
You don’t have to have a New York Times bestselling book. You don’t have to have a huge platform.
If you want to follow the “old way”, which tells you to build your influence, spend all your time on social media, build endless sales funnels, build your credibility, write all the books…
Then, go for it.
I’m not saying it’s not worth your time. Some of it is helpful. But these activities can’t be THE primary focus of your business.
I’ll show you exactly should be your primary focus in just a moment.
The best part about this new model is that it really favors the true EXPERT – that’s you!
Considering how many millions of people are sicker and fatter than ever before and that the abundance of “one size fits all” information (thank you internet) is only making people more confused and leading them astray…
There is now a HUGE opportunity for the health or fitness expert that can really make a deep impact on someone’s life.
If that’s you, I think you’ll really like this.
So with that said, let me share my first of 3 big ideas with you…
Be Honest About Which Game You’re Really Playing
I know that probably makes no sense to you, so let me explain…
Let’s talk about influencers for a second.
The “gurus” you see with the large Instagram or Facebook followings, who’ve been on all the summits, who’ve been on TV, etc…
Many of them are friends and/or colleagues that I’ve known for years.
But here’s the thing:
Many (not all) of these influencers (and the “disciples” who look up to them) confuse IMPACT for IMPORTANCE.
When you see these experts do their big book launches or summits and boast about the people they’ve helped, on the surface, it’s all about impact.
But I’ve been in the rooms behind closed doors with many of these experts. And yes, they all have great intentions but very often those intentions get pushed aside for metrics and status.
Very often, it’s not about transforming a client’s life…
It’s about the numbers – how many books were sold, if you had hit the “list”, how much money you made, the EPCs (earnings per click) of a promotional campaign, and on and on.
And yes, those numbers – from a business-perspective – are important to know but they cannot be they can very easily cloud our judgement and distract us from what we were put here to do – HELP our clients (at a profit).
So do you want impact people or feel important?
They don’t have to be mutually exclusive but if you build your business the “old way”, chances are they will be.
And I say all this with the utmost hypocrisy because…I WAS THAT GUY!
Five years ago, I wrote my first book called “The All Day Energy Diet,” and for that entire year, my sole focus was to hit #1 on the New York Times list.
I even snagged an image of the New York Times list from Google images, photoshopped it and put my book and my name in the first spot. I attached that to my vision board and on my phone and I would look at that every single day. Yes, I’m a believer in visualization and the power of intention.
Sure, I wanted to impact people’s lives but my sole focus was on ME and hitting that #1 spot on the “list”. It was all about importance.
Soon after the book released in September 2014, my agent let me know that we had hit #2 on the New York Times list…and the Wall Street Journal and USA Today lists. I was obviously ecstatic!
But here’s the thing: I invested $300k to launch this book and, standing where I am now, I would never advise anyone to ever do that, unless you have a trust fund with billions of dollars and you just want to throw money around.
Don’t get me wrong, I’m grateful that I have the accolade of New York Times Bestseller but to be very honest with you, it’s not like my business magically skyrocketed afterwards.
It was already doing very well.
If anything, the book launch distracted me and my entire team from what we were already doing well.
But here’s the bigger (even scarier) realization…
Of all the hundreds of thousands of books that we sold, how many people really saw a transformation in their life?
At best, a tiny percentage.
And that’s because…
FACT: The more people pay you…the more they pay attention…and the better the results they get.
People who buy a $15 book aren’t ALL IN to create a change in their life. In fact, statistically, 93% of all book buyers never get past the first chapter.
So what’s the point?
If you truly want to impact someone’s life, you owe it to yourself and to them to create a “dream come true experience” where both you and your client are fully invested to creating an amazing outcome.
And you can only do that by working more closely with clients (but not necessarily 1-on-1), while commanding premium prices for the result you help them achieve.
Anything else is doing your client a disservice. Kind of like giving someone a sip of water when they’re in fact dehydrated.
You can certainly use a book as a “low barrier” vehicle for starting a conversation with your audience but you might even re-consider that by the time you finish reading this article.
Other than that, if you’re selling any type of low-priced information (ie. $10 ebooks, $97 e-course, etc…) it’s a disservice to your business and a disservice to your clients. Seriously – it’s fluff!
I’ve created over 200 “little” info products over the years and the other thing I realized is that…
If your business is built around selling low-priced products, then you will inevitably spend MOST of your time marketing just to hit your income goals.
Let’s look at 2 ways to make $60,000 per month:
On one hand, selling a $20 book requires 3,000 customers EVERY month.
Do you have a million people on your email list? Probably not. And that means you’ll have to work your butt off to market your book like maniac to get that kind of volume. And then you have to go to work and make sure that it converts.
Or, you could focus on what you do best – teaching, coaching, and serving your clients to amazing health – and package the RESULT you can provide for a client in a premium priced group coaching program – let’s say around $3k.
Now, you just need 20 new clients per month to hit $60k per month. Big difference, right?
I’ve done both and I can tell you that the latter is so much more enjoyable, fulfilling, and 10x more profitable.
But here’s the other thing to consider…
Selling information is a LOT harder now than it was 10 years ago. That’s because, according to the legendary Peter Diamandis (founder of Singularity University and the X-Prize Foundation) anything that can be digitized eventually becomes demonetized (as the image below portrays).
When I started online in 2006, you could easily sell an ebook for $67 dollars. There were product launches built around it.
Now, you’re lucky if you can sell that same ebook for $10.
And that’s because most blog posts and Youtube videos give so much value that we’re less likely to buy that information any more.
But with an abundance of information comes a MASSIVE opportunity for you – the health expert or coach…
Since almost everyone is now overwhelmed by the endless amount of information out there, this is where you step up to provide step-by-step guidance, accountability, and support for your clients.
In periods of high tech, there will always be an
increased need for high TOUCH
And that’s where your premium priced coaching comes into play.
Remember, when people pay you more money, they pay more attention. They’re more committed. They take action. And they get a great result!
That’s great for them and it’s great for you as their coach.
Plus, when you charge premium prices, it forces YOU to show up in the best way possible for your clients. It helps you figure out how to make it impossible for your clients not to succeed.
It’s truly a win-win.
And if you’re afraid to charge what you’re worth, then maybe you’re just not worth what you want.
I’m not joking. I’m dead serious.
Pricing is always an internal game.
If you don’t feel comfortable charging more, then either you don’t believe in yourself OR you’re not 100% certain that you can produce a result for your clients.
Period. End of story.
That means you need to go back to the drawing board and figure out a better way to serve your clients.
You don’t get paid for having gone to school for 5-10+ years. You get paid for producing a dream come true result for those you serve.
The greater the pain or problem that you solve and the more urgency it carries, the greater the commitment and conversion you’ll see – even at higher price points.
Helping a client eat healthier is a “nice-to-have”. Few people will see the value investing in that. Plus, eating healthier is never the desired result. It’s simply a means to an end for losing weight, having more energy, stopping a disease, etc… Focus on the real problem and solve that.
Helping a client overcome years of debilitating emotional eating patterns that ruin his/her life is a “must-have”. Premium pricing will work better here.
The good news is that you’ve already done the hard work. You’ve already done your years of schooling. You are an EXPERT. You have “magic” that can transform someone’s life.
Just as there will always be people who fly first class, drive nice cars, and stay at The Four Seasons’, there will ALWAYS be a segment of your market that will pay a premium for you to help them solve a major pain or problem they’re dealing with.
The lesson here is to focus on IMPACT, not importance.
When you do, you inevitably scale your your business by going deeper, not wider. In a world where everyone is trying to get more people on their email list, more customers, more book sales, more whatever, GO DEEPER!
You will feel immensely fulfilled by the results you’re able to produce for your clients. And you’ll enjoy far more income and freedom – much more quickly – than by doing all that old school internet marketing stuff.
Stop Content Marketing. Start Client Transforming.
Since 2006, I’ve spent thousands of hours and hundreds of thousands of dollars on building a content platform for my health and fitness business. We’ve built a massive Youtube channel with more than 35 million views and a blog that gets more than 700k monthly unique visitors (and counting).
What has that process taught me?
Don’t do it. Seriously!
There’s nothing wrong with producing content for your tribe – and you should – BUT it cannot be the primary focus of what you do UNLESS…
You’re happy to wait 3-5 years to see an ROI.
If you truly care about transforming someone’s life it’s simply not going to happen by them browsing the web, stumbling onto your blog, spending a few minutes skimming through your content, and then vanishing into the internet ethers…likely to never be seen again.
Not only does free content provide surface solutions when people actually need complete solutions…
Playing the content marketing game is like feeding an insatiable monster. It’s never enough. Good luck competing against authority sites that have been around for years and who thousands or even millions of pages of content.
It’s a LOSING battle.
The Field of Dreams DOES NOT Exist Online!
If you create it, they will NOT come!
People will not miraculously just stumble upon your work, especially now that Facebook shows organic posts to less than 2% of your “fans” and that it’s tougher and tougher to rank in Google against BILLIONS of pages of content.
It’s no wonder then that most people who create content get frustrated because no one ever sees it. They put in all the work to write an amazing article and then what? Crickets.
Sure, it can work for some. But for most, it leads to despair, especially when you consider that the average time on site of most blogs is less than 2 minutes and the average conversion rate (for an optin) is a measly 1%.
Spending all your time building an online “platform” seems like a great idea until you understand what’s really involved. For many, sadly once again, it’s more about importance than impact.
Vanity metrics like traffic and rankings.
And random people saying “I love your stuff” because they may have seen it online.
But none of that stuff matters.
What matters most is serving your clients and making money. That’s it!
When I realized that we were spending more than $20k per MONTH on our content efforts, I took a hard look in the mirror and made a decision…
Enough is enough!
I realized that with that same $20k, I could actually target, acquire, and work with actual clients who needed my help RIGHT NOW!
And it dawned on me that your ideal clients, the people you want to serve, want your help now, not 3 years from now after you’ve built your platform.
If you have a solution you can get in front of them right now, why should you spend 3-5 years building a content platform that drip feeds them a few tips here and there along the way?
That’s why I believe we should…
Never provide band-aid solutions when surgery is required!
I’m not saying content is not important, it absolutely is. It’s helpful for creating know, like, and trust with an audience who doesn’t even know you.
BUT…it cannot be the primary focus of what you do in your business. If it is, you’re not going to be in business very long.
If someone just got diagnosed with type 2 diabetes (or has been suffering for years), they don’t want your free lead magnet or pamphlet with the 10 tips to balance blood sugar.
They want the COMPLETE solution. Anything else is a major disservice to them. And, quite frankly, a waste of your time.
If you think I’m crazy, then that’s fine. But all that matters is the results you’re producing for your clients and the income you’re earning as a result.
If you aren’t happy with where you’re at, then obviously a different approach is needed, right?
When it comes to creating content, there’s only ONE major pillar piece of content you need to really dial in. And that’s…
An evergreen webinar!
Other than 1-on-1 interaction, I’ve not seen anything that educates and converts like a webinar.
There are 4 reasons I only use webinars in our marketing these days:
1. Greater time commitment = greater conversions
People commit 60-90 minutes to spend watching your webinar. That’s a big deal in a world where attention is a major currency and everyone thinks that quick 2-minute videos are the holy grail. They aren’t. People commit with their wallet and their time and a webinar is the best way to make BOTH of those happen.
2. An online stage that can command premium prices
If you’re selling anything over $150 you’re crazy not to be using webinars. We’ve used them with great success for the past 10 years selling everything from supplements to courses and high end coaching. Nothing even comes close.
Having a webinar is like speaking from stage and delivering a powerful talk that informs and builds desire to want to work with you. Not everyone can speak on the biggest stages but you can create your own by inviting the right prospects to attend your online “stage” and fall in love what you have to offer.
3. An amazing value-adding experience
Whether or not someone enrolls in your program after attending your webinar, if it’s done right, prospects will leave feeling it was a valuable use of their time. That’s great for the value that you and your brand put out into the world. Eventually, that goodwill comes back to you, if not immediately.
Plus, if all your traffic funnels into that one webinar, you won’t need to worry about creating endless articles or videos. Now, all roads to your pillar piece of content – your webinar!
4. The shortest and quickest path to the sale
I’ve spent way too long building more funnels than I care to remember to let you know that convoluted funnels where you ascend visitors from free lead magnet to low priced offer, hoping that eventually they’ll enroll in a more expensive program is not only unnecessary…
It’s a pipedream!
As I mentioned, the right people want your help now.
And when you offer a high-value webinar that presents an immediate solution to their pain, problem, or desire, you’d be amazed at how many people are willing to get started now!
Building your influence and putting out endless tidbits of information on social is a waste of time…unless of course you love being glued to your phone all day and documenting every second of your life. Personally, I can’t stand it. I don’t even have Instagram, Facebook, or Twitter on my phone. It’s so liberating.
I only care about doing what works. And I’d rather give you the fastest path to serving your clients and earning the income you deserve. When we focus on building your income before your influence, we do what matters most. And having a webinar matters!
Now with that said, I need to let you know that…
There’s a MASSIVE difference between having a webinar and having a webinar that converts!
Most people who create a webinar are not even aware of the tiny nuances that lie beneath the surface that are largely responsible for the success of a webinar. And so, they whip up some slides, slab on a bunch of content, and hope for the best.
It doesn’t work like that.
Most people, especially in the health space, do webinars that are built around “teach to teach”. Here, they teach in a way that gives away everything and kills the prospect’s desire to go the next level with you.
By contrast, we developed, use, and teach our Teach to Sell™ method which provides webinar attendees with a great experience, informs them properly, and builds their desire – in a big way – to want to work with us.
The difference is night and day.
Build Your Income, Then Your Influence
You’re in a business for ONE reason…
To solve problems at a PROFIT.
If you can’t solve a pain or problem for someone and/or you can’t do so profitably, then you won’t be in business for very long.
Sadly, almost every online “expert” forgets this. They’re more focused on themselves and looking cool online. They want the followers, the likes, and the adoration of thousands of people who barely even know them.
Many of these influencers are more focused on looking successful than actually being successful.
I have no problem with you building your influence and your online platform. You should.
BUT, it can only come AFTER you’ve built a predictable process in your business that generates clients on demand and allows you to be very profitable.
Remember Maslow’s hierarchy of needs?
At the very base of the pyramid is “safety needs” and “physiological needs”.
On a day to day basis that means we can’t really worry about self actualization if we can’t feed ourselves, right? If we can’t put a roof on top of our heads, meditating like a monk isn’t the greatest use of our time. We have to take care of our basic necessities before we worry about anything else.
In business, your basic necessities are cash flow and profit.
If you’re not generating cash flow and profit, you cannot be focused on building your influence, building your platform, building your team culture. That stuff comes later. This is the biggest mistake I see almost everyone make online.
Clients will tell me…”I want a bigger social media following” OR “I want a bigger list”.
No you don’t.
What you want is more income and profit. And you probably want to really impact people’s’ lives.
You think that having a greater social following or more email subscribers will give you that and maybe at some point down the road they might…
But in the meantime, you need cash flow and profit.
And that’s never going to happen by posting a thousand times per day on social media.
Thinking that “likes = success” is RIDICULOUS!
So, DO NOT do anything in your business that doesn’t generate new business and deliver an amazing result for your clients.
But it’s got to be more than just generating revenue.
You need a simple business model that generates revenue 24/7 predictably, like clockwork, without your constant involvement, while transforming your clients’ lives.
Thus, your #1 activity in business should be to
acquire new clients and serve existing ones
Even as your business grows, the majority of your work should be on those two things. Then, you can focus on leading a team, building your systems, and scale.
But to start, you need clients and cash…and the sooner the better.
So the podcasting, blogging, and all the Youtube videos can wait until later.
So how do you build your coaching business then?
I’m going to give you a very simple system. Quite frankly, you can build a multi-million dollar coaching business following this alone. And feel absolutely fulfilled in the process. And without working 20 hours per day.
In fact, this is the business model we’ve used to grow Healthpreneur® from the ground up.
We call it the Perfect Client Pipeline™
And the best part about this is that it completely levels the playing field.
Whether you’re a highly sought after “guru” with a big following OR no one knows that you even exist, you can use this to create incredible income, impact, and freedom quicker than anything else I’ve ever seen or experienced in my 13+ years in business.
First, we start with a predictable traffic source, like Facebook ads that gets you in front of your ideal prospects 24/7 without manual prospecting and offers them something that gets them to raise their hand to say “Yes, I’m interested”.
When this is done properly it’s as close as you can get to hitting the jackpot in your business.
It’s the most reliable and predictable way of attracting new leads and clients every day. Considering this is one of the biggest pain points for most coaches and business owners, Facebook ads are a must for any serious coach who wants to 10x their business with more certainty and less stress.
The “magic” you offer from your Facebook ads is an invitation to attend a webinar that will provide a high value free training that will move your prospects closer to solving a pain or problem that they’re dealing with.
As we’ve mentioned, nothing comes close to a well done webinar, especially when you’re offering a premium priced program.
Next, from your webinar, we’re going to invite the RIGHT people to request a “strategy call” with you.
But before they can even get on the phone, they’ll need to fill out an application that further commits to the process and gives you intel as to whether they’re even qualified to speak with you.
If all is good, then they book a time with you and jump on a quick phone call.
Since we’re selling coaching packages in the thousands of dollars, it’s important to get people on the phone because…
Conversions come from authentic conversations
It’s pretty tough to sell a $3k-$5k coaching package directly from your website, especially to people who don’t really know you.
So you have to get them on the phone to further that relationship and establish how you can really help them.
But bear in mind that these phone calls are NOT sales pitches. They’re coaching calls where you add value and establish whether or not the prospect is even a good fit for your program.
You are auditioning them for your program, not the other way around.
And when done properly, you’ll be astonished how simple it can be to enroll previously cold prospects into high paying clients who are a joy to work with.
Once they’re in, then you obviously deliver your magic – your Dream Come True System and do whatever you can humanly do to ensure they get the result they want. That’s really important, ok?
And since most of this “funnel” is set up once and runs automatically with limited involvement on your end, you get to spend most of your “working time” doing what you love to do most – teaching, coaching, and serving your clients.
No more wasting time creating endless lead magnets, convoluted funnels, or writing sales copy until your fingers bleed.
So that’s the Perfect Client Pipeline™. It’s clean, simple, and predictable. That’s your entire business model.
But as with anything…
This needs to be set up the RIGHT WAY
…because the magic is in the little details that few people are even aware of.
For instance, did you know that Facebook is extremely vigilant about what you can and cannot say in your ads? In fact, ads in the health and fitness space are scrutinized more heavily than any other niche.
And that means that if you use the wrong words or imply the wrong thing, not only will your ads be disapproved but your entire ad account can be shut down for LIFE!
Believe me, it’s not fun. I’ve had 4 ad accounts shut down since 2006. And that’s because back in those days I had no clue what I was doing.
Thankfully, I’ve learned through years of trial and error and by working with some of the best people on Facebook ads about how to do things properly. As a result, we now see an average 500% ROI from all our Facebook ad spend.
Similarly, there’s no point even speaking with prospects on the phone if they’re not properly qualified ahead of time. And if they are, then knowing how to run your “strategy calls” can make or break your business.
And we’ve already looked at the huge difference that exists between having a webinar and having a webinar that converts. It’s night and day.
The success you want is not easy to come by if you try and figure this stuff all by yourself
The GOOD NEWS is that you don’t have to.
But the question is…
Are you the client you want to attract?
No matter how much things change in the future, one thing will always remain the same. Smart people who are serious about achieving their goals – with more speed and certainty instead of “spinning their wheels” – will always seek out the right plan and coaching to help them get there.
That’s why your biggest opportunity lies in service, experience, and personal stewardship where you can guide people through this confusing and overwhelming world and show them the clear and proven path to their desired outcomes.
And thanks to the internet, you can now serve more clients at the same time – thus without 1-on-1 coaching – in a way that gets them to their goals so much faster, while you enjoy a lot more income, fulfillment, and freedom in the process.
But it all starts with you.
If you want others invest in you, then you need to invest in yourself, right?
If you’re ready take the next step toward creating a more profitable and enjoyable health coaching business in the next 12 months, then start by watching our FREE training called the “7-Figure Health Business Blueprint”.