What To Do When Things Don’t Work Out

I just got off the phone with a client with an interesting situation. She deploys her Perfect Client Pipeline, and within the space of two weeks, she has 100 phone calls booked, 100 people interested in working with her. Amazing, right? Dream come true. Then this happened. She quickly realized that a lot of those people were the worst possible prospects. Like couldn’t have been further away from her perfect clients. And so obviously we talked about making some adjustments to her pipeline and the way she’s attracting people and talking them through that whole process so that she only gets the best people on the phone. But here’s the thing is that she felt really, really down, and it’s kind of normal, right? You expect something amazing to happen, and then it doesn’t. And listen, I get that. I mean, if you’ve ever experienced that, you’re not alone.