by: Yuri Elkaim

If you’re a practice owner, a physical therapist, chiropractor, naturopathic doctor, etc., and have a practice that’s brick and mortar, online or both, in the next series of episodes, I’m going to walk you through 10 core tenants that will help you succeed in business.

Today I’m going to walk you through the 3rd of the 10 core tenants of a profitable practice.

And that is “The Better You Market, The Less You Have To Sell”

You have to understand that you are in the marketing business of a health care service.

I understand that a lot of health practitioners just wanted to focus on what they do and not bother learning the marketing and selling aspect of their business, but if you don’t get this part right, you’ll never have a successful, profitable business.

You have to understand and come to terms with how important marketing is for your business and why it’s so important that you learn it and master it.

You really need to understand what marketing is.  Marketing is the message you put out on blogs, podcasts, social media, etc.

But you have to understand and know how to do it efficiently and effectively.

In this episode I walk you through exactly how to do that.

 

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In This Episode I discuss:

00:00 – 01:20 – Introducing Today’s Episode

01:20 – 05:40 – Selling Is Serving

05:40 – 09:00 – The Better Your Market, The Less You Have To Sell

09:00 – 09:45 – Your Perfect Clients Are Hanging Out On Facebook

09:45 – 12:40 -The Single Most Important Piece Of Content For Effective Marketing

12:40 – 17:30 – Wrap Up With Yuri

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What You Missed

In our last episode I introduced the first of a series of podcast where I talk about the 10 Core Tenants of A Profitable practice.

If you missed Part 1 of the series, where I walk you through the first two of the 10 core tenants, you can catch it here

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