Today, we’ve got another solo round on the Healthpreneur Podcast. I am going to be telling you about the five traits of successful entrepreneurs. This is actually part one of a two-part series, so there will be ten traits in total.

These are some essential traits that I’ve noticed in successful entrepreneurs over the years. Some can be taught, others not so much. But check out this podcast for the first five, and stay tuned next week for part two, where I’ll tell you about the final five traits.

In this episode I discuss:

3:00 – 4:00 – It’s in your genes

4:00 – 5:30 – Relentless testing

5:30 – 6:30 – New approaches

6:30 – 8:00 – Investing in yourself

8:00 – 9:00 – You have value

9:00 – 10:00 – Customer first


Hey, what’s up? Yuri here, and welcome to the Healthpreneur podcast, I’ve got a question for you to kick things off today; what makes an entrepreneur successful?

Do you know? I’m not too sure.

Actually, no, I am pretty sure because I’ve been doing this for a long time—and not that I’m the be all and end all when it comes to entrepreneurs—but I’ve noticed some common traits, and that’s what I’m going to share with you in today’s solo round.

This is actually part one of a two-part series on The Ten Traits of a Successful Entrepreneurs. I’m actually going to share the first five with you today, and the final five next Monday. So don’t go anywhere—you don’t want to miss out on part two.


So today, what you’re going to hear is the audio from a YouTube video that I created on this very topic—so I’m going to introduce it here, we’re going to go right into the five traits, and then I’ll come back and see you on the flip side. And then you’ll be able to enjoy part two next Monday.

So if you’re ready, let’s jump into these five initial successful entrepreneur traits.

It’s in your genes

Alright, so if you’re an entrepreneur with an online business in the health or fitness space, well, what’s it going to take to succeed?

First and foremost, I believe that entrepreneurs are kind of born—it’s not really something that you can teach. I think it’s something that you either have, or you don’t.

Now, you may agree or disagree with this—I’m just sharing my opinion with you—but if I think back to when I was a kid … I was very stubborn, I wanted to do my own thing, I had a very tough time working or taking orders from other people. These are all signs of entrepreneurship.

So if you have that, that’s a good thing. Even if you’re not a full blown entrepreneur right now, I think you know whether you’re happy to work for other people, or if you ultimately need to run your own show.

1. Relentless testers

So with that said, the first trait of successful online entrepreneurs is that they are relentless testers. Now, I’m very grateful to be associated with people who are multiple seven, eight, nine figure business owners in the health and wellness space, and monetary success is not the be all and end all—but there is a reason for all of that success.

And there’s very few overnight successes. A lot of the people who are doing really well—it didn’t just happen overnight, they’ve been doing this for five, six, seven, ten years and it’s been like a ten year overnight success.

So how do you take an offer—an ebook, a digital course—and turn it into a multiple seven figure, or eight figure business? How do you take a supplement, a physical product, and make it a massive success?

Well, you put it out there, see what happens. If it doesn’t work, do you give up or do you keep moving on?

Well, a lot of people who do really well online are willing to look at, “Okay, what didn’t work? How do we make it better? How do we tweak? How do we retest?”

And then, “Okay, this is the winner? Okay great.” We can sit on the beach or we can beat the control.

How do we come up with a new idea, new concept, something new to test against this winning variation? And that’s what they do—they relentlessly test, and if you’re not someone who’s going to be granular or nitty-gritty like that, find somebody on your team who will. Because you could hit singles all day long if you want, but all you need to live the life of your dreams—to set you up, literally, for the rest of your life—is one home run.

One home run. I know people in our space who are doing eight figures from one ebook. One ebook. So never underestimate the power of continual testing.

2. Willing To Try New Approaches

With that said, the second trait of successful online entrepreneurs is that they’re willing to try new approaches.

If something doesn’t work at first, they don’t give up, they try something else. It’s very much like flying a plane. I love flying, I’m a private pilot. If you’re landing, and you have a wind sheer that can throw the plane onto the runway (very, very dangerous situation) well guess what? You’re going to do an overshoot. You’re not going to land the plane, you’re basically going to take off out of midair, if you will, and come back around.

So it’s very similar to flying and landing a plane, where if that one approach doesn’t work, you’re going to come back around and try a slightly different approach, and the same thing with your business and with your offers.

If something doesn’t work, well guess what, go back to the drawing board, try something else.

3. Investing in Yourself and Your Business

Third; they invest in themselves and in their business. This is really important. You probably know this, right?

If you’re a trainer and you’ve had people come to you for a free consult and they didn’t want to have training with you afterwards, or personal training with you, well guess what? They weren’t willing to invest in themselves, right?

So you know how frustrating that can be.

When I started off as a trainer I was working 16 hours a day, doing all sorts of free workouts, and a lot of those people didn’t see the value in having me train them.

Now, maybe I wasn’t as good a salesperson at the time, but the reality is—if you’re not willing to invest in yourself, you’re not going to get the results that you want. And in my business, when I started online in 2006, I decided I was going to do things all by myself. And for three years I struggled.

At the end of the third year I made a decision that I was going to hire a coach. That following year I hired a coach, joined a mastermind, went to more live events—so I invested in those, I purchased tickets, I purchased enrollments in that stuff. And my business took off.

And it’s the same thing I advise for you, as well as everyone I’ve ever helped—you have to invest in yourself. Over the past couple of years I’ve invested over $350,000 in my own coaching, the masterminds I’ve been a part of, the events that I go to. It’s very, very important.

If you don’t see the value in that, you will struggle. And the thing is, as a coach, we’re mostly coaches to other people.

If you’re telling people to invest in you, you have to invest in somebody else—you have to invest in yourself to give the coaching and help you need. We all do, right?

4. Believe in Yourself

The fourth trait of successful online entrepreneurs is that they believe in themselves and they believe they have a value to offer to this world. They believe that what they’re doing is going to make a difference—and if you don’t have that belief, then it’s going to be very easy to give up when the crap hits the fan.

But if you have that belief that what you’re doing, there’s a bigger purpose, there’s a bigger cause, there’s a bigger reason why. And that is going to fuel you through those tough times, because it’s not all peaches and roses, right? There’s going to be ups and downs throughout this entire journey, and that’s why it’s amazing to be an entrepreneur—because there’s those levels of uncertainty all over the place.

There’s highs and lows, and I would much rather have those than working 9-5 for a secure job.

5. Putting Your Customer First

The fifth trait is customer first. You have to put your customer first. Successful entrepreneurs are always thinking about their customers as human beings, not numbers in their system.

That’s really important because not only is it just a good way to approach life, but when you put your customers first, you only put stuff in front of them that they would value.

Don’t create stuff and put stuff out there that you think is going to be awesome, ask your audience, ask your customers what they want, figure out what their pain points are, and deliver on that.

Alright, so there you have it; the first five traits of successful entrepreneurs.

In next Monday’s solo round we’re going to look at the second five traits. I’ve got to keep you in suspense for a week, I’ve got to keep you on the edge—you’re not going to be able to sleep properly until you uncover what these final five traits are.


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What You Missed

I know that some of you are going to be really excited about our previous guest on the Healthpreneur Podcast. His name is Joe De Sena, and he is the founder of Spartan Race. Yeah, The Spartan Race.

Obviously, Joe has done amazing things with Spartan Race, but you may not know that he is also a serial entrepreneur. He’s started a bunch of businesses over the years and he’s learned a lot of tough lessons during his years “in the trenches,” so to speak.

We got into all that and more in this episode—there’s so much to learn from Joe, and he’s got some really cool stories as well. You definitely don’t want to miss this one.