Three things that you want to be doing to start your health coaching business.
So just like when we wake up in the morning, we brush our teeth, we drink some water, we do our business. There’s really only a few things you should be doing to start your business up and running. And the reason I’m sharing this with you, because I see so many health and fitness experts do so many different things when they’re getting their business going and even scaling it that they feel like they’re juggling a thousand different things. They have no clear direction or plan, and they feel like they’re spinning their wheels because they’re not really getting great results. Now, if you can relate to that, that’s totally okay.
Starting Off On The Right Foot
So I’m shooting this video in the morning down here in Mexico and it was freezing cold back home. I live in Toronto just in case you don’t know. And it was like ice and snow and minus 20 so we’re like, you know what? Let’s get out of here. Let’s get somewhere warm. So I did a bit of a run, got my body nice and limbered up for the morning, and I was thinking, as I’m doing this run, it’s very similar to with business. We start our day on the right foot, and we want to start our business on the right foot as well.
1. Narrow Down Your Avatar
So I’m want to share three things with you that you want to be focusing on as you’re building your business. Okay? So number one, the first most important thing especially if you’re a health or fitness expert, is you need to narrow down to one Avatar, okay? I know there’s a lot of people you can help. I know there’s a lot of people you can change lives for it. That’s amazing, right?
But here’s the dilemma is that when you’re the person who can help everyone, nobody knows you or recognizes you for the one person who can solve their problem. When you speak to everybody, you speak to no one essentially, and this is really important because what we help our clients do is move away from a lot of the one on one coaching that just drains their time. Again, like it’s one on one, you’re trading time for money, it’s not leverageable. You end up getting into really draining psychotherapy sessions with a lot of clients and you repeat yourself over and over and over again.
So if you can relate to that, then the number one thing you’ve got to start thinking about as if I were only to work with one target market, if I could really solve a big problem for that one target market, who would that be? If I knew without a shadow of a doubt I can make a difference in their lives, who would that be? That’s the first thing to identify. Because once you’ve identified the target market, now you can create a more leveraged business that is not so dependent upon you dealing with every single person individually with different issues. You’ve got one Avatar, they’re all coming in. They can follow the same process, and that’s the second thing we need to figure out is what is the process you’re walking your clients through?
2. Your Proprietary Process
So you’ve identified, let’s say women who just gave birth who want to get their body back. Okay, well that’s the target market. What is the process now that you’re going to walk them through? This is kind of think about your secret sauce. We call this a proprietary process. What is the methodology you’re going to use to walk them from their problem to the solution that they want. So your promise of your program. So think about what is the three or four or five step process you’re going to walk people through? Because once you’ve identified that, now you have a model that is not dependent upon you. You can bring in other coaches over time if you wanted to help coach your clients because it’s not about you anymore, it’s about a system.
3. Predictable Sales Process
And the third really important thing, this arguably could be the most important thing and it’s the biggest mistake I see, is that you need to focus on building a predictable sales process right out of the gate. What is a predictable sales process? Well a predictable sales process is actually very much like the ocean. Every single day, and the sun, every single day the sun is rising. The sun is rising like clockwork. These waves are coming in like clockwork. That is a predictable process, but a lot of times in business, most people don’t have that. They’re relying on hope and pray it or do a little bit of this, a little bit of that. In some cases we’ve spoken with people who are posting flyers in medical clinics or at Starbucks, and it’s really sad because that stuff doesn’t work.
So wouldn’t it be great if you could have a predictable system that brings in clients and leads like clockwork, like these waves every single day. And that is the most important thing you need to be doing from a marketing standpoint in your business from day one. It’s not posting on social media, it’s not creating lots of contents. It’s not being a guest on summit, none of that stuff matters because even if you did get the exposure, where are you sending people to. You need to have a dialed in system that once down the road you want to do those things, at least you now have a pipeline that people can fall into and you know like clockwork that it’s going to result in more than enrolling with you to work with you and you obviously helping them. Okay? So those are the three really important things.
Identify a single target market, figure out and identify your process. And three is build out your predictable sales process as something that you can count on that’s consistent, that’s predictable every single day, every single week, every single month. If you don’t know how much money you’re making next month, or if you can’t predict that, that’s going to be an issue for your business. Okay?
If you want help with this, we’ve got a great training that can help you figure this stuff out. Check it out today, it’s really, really good.
And if you’ve enjoyed this video, then give it a thumbs up, share it with someone as well. And I’ll see you soon.