I want to share those with you in this quick video three client attraction strategies that really don’t work. We speak with a lot of health and fitness experts, as you may or may not know, on a daily and weekly basis, and one of the things that we ask them about is how do you generate new leads and clients? What is it that you’re doing to generate business?
And sadly the answers are very common and it’s the very reason that a lot of these coaches and experts are booking calls with us in the first place to help them with their business. I want to share three of the most common things that we find and tell you a bit more about why they’re not really effective.
Posting Fliers Do Not Work
Number one that we sadly hear a lot of is “I post fliers at Starbucks or in medical clinics, and I really think this is going to work out.”
They’re posting fliers at Starbucks, they’re posting fliers in libraries and medical clinics thinking that somehow people are just going to pull a flier off the billboard and they’re going to call them and want to work with them.
Well, that’s really not an effective strategy, especially if that’s the main strategy for attracting new clients. Listen, I’m all for doing whatever you can to attract clients, but if that’s the main strategy, that’s an issue. Why is that an issue?
Well, let’s look at number one, it’s not predictable. You’re hoping that maybe someone is going to grab a pamphlet or one of those things off the billboard and they’re going to call you, they’re going to tear your phone number off. It’s just not going to happen. You can’t build a business on marketing strategies like that.
Networking Groups Do Not Work
The second thing that we see a lot of is I just joined a networking group or I’ve been doing these meet and greets or these networking parties or going to events and networking with people. And listen, I’m all for networking. I’m all for going to events. That was one of the biggest differences that made my business grow. Not necessarily because it helped me attract clients, but it really got me surrounded by other successful entrepreneurs way back in the day.
But I can tell you that if you’re part of things like BNI… I just actually use the B part of BNI, as an in-person trainer back at the time, it was somewhat helpful. But again, you’re relying on other people’s word of mouth and referrals which can be good, it can be great. I’m saying like, listen, hey, if you want to do that as an additional thing to attract clients, that’s fine.
But if it’s the main way for you to attract new clients, you’re going to run into issues because now your power, your future is in the hands of other people, not yourself. Again, not the worst thing to do as a second or third option, but really not the main thing you want to be doing to attract leads and clients.
Why Lunch And Learns Don’t Work
Third thing we find is doing lunch and learns, speaking at corporations or just smaller events here and there, speaking in front of 10, 15, 20 people. Listen, I think speaking is one of the most powerful ways to connect with people and have them enroll with you because now you have that personal interaction with them. The challenge, though, is that it’s not scalable. How much of that can you possibly do? How much of the driving around the city and bouncing around from here to there are you going to be able to do before you are just burning yourself out.
I ran into this situation almost 20, maybe 15 years ago. When I was a trainer and nutritionist, I was starting to do some more lunch and learns in Toronto where I live, and really quickly I’m like, “Wow, I’m spending 45 minutes at this corporation to do this talk.” Everyone’s like, “Hey, thanks so much for the great information. Have a nice day.” And I’ll be honest, I wasn’t the smartest person back in the day in terms of how to… like what’s the next step after finishing the talk, in terms of inviting people to work with me. But again, the challenge there is that it’s limited based on the fact that it’s requiring your time and energy, so it’s not leverageable, it’s not scalable, and as a result, it can lead to burnout pretty quickly.
Those are three really big common themes and trends that we see with experts and coaches in the health and fitness space that are trying to generate new business and generate new clients.
As I said before, in their own regards, they’re okay. But as the primary way of you generating business, you’re going to run into problems with them. And what we’ve discovered over the last couple years, and this is exactly what we’ve used to build Healthpreneur from zero to more than a million in under 12 months, and obviously beyond that since then, and how we help our clients achieve great results in their businesses, so we can help them go from zero to hero in a much shorter amount of time than a lot of the other stuff I just mentioned, as well as a lot of typical internet marketing stuff.
What I’m suggesting to you, is you have to build a predictable sales process. We call it the Perfect Client Pipeline. In our case, it’s a four step process.
If you’d like to learn more about it, you can go to this link and I’ll tell you a bit more about it through a great online training that we have that will walk you through each step of the process and it’ll show you exactly how it works.
If it resonates with you, that’s great. If it doesn’t, that’s totally fine, as well. But I want to help you avoid some of the common pitfalls that we see.
I hope you enjoyed the video. I’m going to get back to just enjoying the scenery here, and if you need help with generating more clients in your coaching business, then be sure to check out the training, and I’ll see you soon.