5 Hot Chiropractic Marketing Tips To Grow Your Practice

If you’re a Chiropractor,  the way you market can have an impact on the growth of your practice.

To help you do that better, here are five marketing tips that will help you grow your practice.

1.  Master Your Marketing

As the primary leader of your business, communication is your primary function. Communication is also known as marketing. Marketing is everything you say, type or do. It is the message you put out to the world.

2.  Specialize
In the medical world, you have “generalists” and specialists.  Generalists essentially do not specialize in one type of condition, where as specialists, are the “go to doc” for 1 specific thing and get paid more than generalists do.

When you specialize, you become more of an “authority” and trusted source. 

3.  Make It All About Them

Your messaging cannot be about everyone.  When you try to help everyone, you end up speaking to no one.

4.  Be Consistently Visible

Over the years, organic reach across social platforms have significantly dropped.  You can’t be visible if no one sees your message. The biggest currency is attention and where attention goes, money flows.

This involves email marketing, using Facebook Ads as a more predictable and reliable way of getting people into your practice.

5.  Share Less Of What You Know And More Of What You Believe

As a Chiropractor, you need to share what you believe to be true.  Here’s what I stand for.  Here is what I’m against.  You’re going to share that from your lens of how you approach health or treat pain.

If you’d like our help with this, I invite you to book a call with us.

➡️Practice Growth Session (book call):

https://form.jotform.com/yelkaim/growpractice

 

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What You Missed

There’s nothing more frustrating than spending time posting content on social media that no one engages with.

All social media platforms, regardless of which one you are using, rewards attention. When someone engages with your content, you need to engage back with them. 

One of the simplest things you can do is ask a question.  Questions engagement more than likes.  They produce comments. The more comments you have, the more engagement you have.

People love to feel good and be inspired and inspirational posts are a great way to produce engagement, likes and shares.

Polls are popular and they create engagement. People love sharing their opinions and polls are a great way to share their preferences with the click of a button.

Grab our FREE Socialthority Amplifier tool that will help you map out 30 days of social content in just 1 hour.  Socialthority Amplifier ➡️ https://healthpreneurtraining.com/socialthority-amplifier-yt