There’s nothing worse than working hard and not getting any results in your business…which is exactly what tends to happen when you don’t differentiate from competition.
In this video, I go over 7 WAYS you can increase business differentiation in your health coaching business, because the truth is, people aren’t going to work with you unless they can see your unique value.
This is something that a lot of coaches get wrong. Often, I see people trying to reach out to just about anyone with their message. Other times, they simply don’t have a clear statement.
But you need to have clarity in order to differentiate from competition. In fact, 80-90% of issues tend to stem from a lack of clarity.
Here are the 7 areas of business differentiation that you should focus on: market, customer desire/pain, features, price, worldview, process or unique method, and story.
Although you can use any of these to stand out, perhaps the most important is your process or unique method. This one is absolutely critical because people will want to know how you’re different from other health coaching businesses and how you can help them.
Use the differentiation method to come up with your own unique value proposition that you can put on your website. When you have a clear statement that shows your business differentiation, people will be far more likely to sign up to work with you.
If you want better results, learn to differentiate from competition. Only then will people see your true value.
