Today I want to talk with you about money back guarantees in your business and the differences between them. It’s something a lot of people don’t think about or consider with their business.
And it all depends on your offer or what you’re selling. If you’re doing direct response marketing and offering a low ticket item, chances are you’re offering a guarantee that offers the customer very low risk.
What if you’re offering a high ticket coaching program and someone wants their money back at the end of the program? My advice is if you are offering a coaching program, you do not offer a money back guarantee.
The reason why I say this is because it is up to the customer to do the work. If you do the work, you will get the results. If the client doesn’t do the work, they need to take responsibility for their results.
When you are speaking with a prospect on the phone, you need to fully vet that person out to make sure they meet your criteria and also be very up front with that person as to what is expected of them in order to get results.
There’s a big difference between selling low ticket items compared to high ticket items and the nuances between the two determine as to whether or not you offer a guarantee.
Listen to this episode in it’s entirety so you can learn how to vet qualified candidates and not fall into the trap of people asking for a refund at the end of a 6 week, 12 week or 6 month coaching program. I promise it will save you time, headaches on frustration.
If you want our help, I invite you to go to www.workwithyuri.com, book a call with us and we’ll see where you are at in your business and how we can help take your business to the next level.
