What do you do if your Facebook ad account gets shut down?
I want to share some of my experience with advertising on Facebook. I’ve been online since 2006 as many of you know, and I’ve been advertising both in the health and fitness space and in the business to business space since about 2011. During that time, I’ve had about a dozen Facebook ad accounts shut down and I don’t say that to brag because it’s nothing to brag about it.
I think back in the day there’s some things that I didn’t really realize that I kind of know now that I want to share with you.
Why Facebook is So Powerful
First and foremost, why is Facebook so powerful?
We help health and fitness entrepreneurs and coaches build awesome coaching businesses and if you want to attract more clients, the easiest way is to be able to pay for them as opposed to spending years building your content platform or wasting time on social media or hoping for referrals. You can’t build a predictable business like that.
It’s nice to be able to spend a dollar, make two or five or 10 in return, and that’s what Facebook allows you to do if you know how to do it properly.
What to do if Your Facebook Ad Accounts Gets Shut Down
So with all of this said, if your Facebook ad account gets shut down, the first thing you need to do is not panic.
You cannot just throw in the towel and say to yourself, “You know what? This Facebook stuff doesn’t work. It’s not worth the time.”
I’m telling you it is worth the time because once you have this running, you will not have a more predictable machine to generate leads and clients for your business. Even though it is a pain in the ass, it is worth it and I’m hoping that what I’m going to share with you here is going to help you avoid the pain of the butt. Okay?
User Experience is #1 Priority
So Facebook is immensely powerful and we have to understand that Facebook’s number one job is to give the user a great experience. Just like with Google search, they want to provide the best user experience possible. So anything that’s going to compromise that is going to reflect badly on you and your ads and eventually maybe your ad account gets shut down.
So we have to always understand that user experience is the number one priority.
What does that mean exactly? Well, it’s kind of an enigma in some way, shape or form. What I’d recommend is reading the Facebook advertising policies. You can just type into Google, Facebook ad policies and guidelines, read the document, keep it bookmarked because they do update it every couple months. It’s something you have to understand.
Three Important Concepts
I don’t have all the time in the world to go through everything in this video, but I do want to three really important concepts with you with user experience in mind.
- When you have had an ad account shut down and you’re looking to get something up and running don’t panic.
- Second thing is just get up, set up a new one and move on. Okay? I’ll talk about that in just a moment.
- First, the number one thing Facebook does not want you to do is make their users, people like us, feel bad about themselves.
This is really important in the health and fitness space and the scenario is that we spend a lot of time helping our coaching clients with losing weight.
You cannot say in an ad, “Want to lose weight? Struggling to lose those last 10 pounds?”, because what you’re doing is you’re implying that something is wrong with them. You’re making what’s called a personal attribution to that individual saying, “You’re already overweight. Struggling with that? Let’s get you on the faster path.”
When it comes to Facebook ads, you have to avoid those types of personal attributions, otherwise your ads will get shut down in a split second. That’s the first thing.
Second thing is I would strongly recommend avoiding any kind of how to claims. Actually, any claims in general and the way to avoid claims is to avoid using the sentence “how to whatever”.
Re-framing How To Claims
So how do we get around that? The easiest way to get around a “how to” is to reframe it in more of a third party case study perspective and here’s what we do.
Here’s how you re-frame: Now I say, “How I lost 30 pounds without exercising like a madman.” There’s no claim there. All we’re doing there is we’re basically saying, “Hey, here’s this training …”, for instance or a case study or something like that, and now you’re kind of viewing it as a bystander. We’re not implying anything. We’re just going to say, “Hey, in this video you’re going to discover how I lost 30 pounds or how my clients are using a four step process to lose 30 pounds.” So there’s no implication of claims in those statements.
Now, with that said, you have to be very careful because it’s important to understand copywriting, direct response for good conversions, but you also can’t use the traditional, like magic pill helps you lose 12 pounds in 12 hours type of stuff on Facebook. That’s never going to fly. So you have to water down your claims, you have to water down your promises pretty substantially on Facebook.
Setting Up A New Ad Account
Third: Talking about ad account itself, right? The tactical aspects of that. So what we’ve done in concert with other authorities and experts in this space, when one account was shut down, we set up a new account with a new fan page and a new payment method.
So new ad accounts that was running ads on a new fan page. So yes, we started a new fan page with zero fans, zero followers, zero likes, nothing.
When Facebook shuts down your ad account we don’t know what the issue is because Facebook doesn’t tell you. They just say, “You violated the policies.”, and you don’t know what it was. Was it the landing page? Was it the ad? So you kind of have to be a bit of a scientist and experiment with different things.
So a lot of times we’ll use a different payment method, a different or a new fan page and we set up a new ad account. And again, it’s not a gold standard of 100% certainty and nothing else will happen, but sometimes if Facebook has maybe flagged your website … Actually, sorry. One of the things we add into that is a new URL.
So if your domain is ‘yourname.com’, you would want to use a different URL. For instance, ‘yourlastname.com’ and you don’t have to be very specific in terms of like your actual last name. But I’m just using an example. The URL domain itself should be different if you’re looking to test these different variables because you don’t really know what the issue is.
So just to be safe, it’s a pain in the butt I know, but once you have it up and running and once it’s predictably bringing you leads and clients, it is well worth it.
Wrap Up With Yuri
So those are a few things to think about if your ad account gets shut down. If it does, I know it’s not a lot of fun, but if you want help and if you’re in the health and fitness space and you want to avoid having your ad account shut down, then you need to know how to do things properly and we can certainly help you.
One of the things I’d recommend you start with is attending our 7-Figure Health Business Blueprint training and discover our four step process for attracting clients pretty much on demand and delivering an amazing results for them and exactly how you can do the same in your business.
If you click on this link, healthpreneurgroup.com/training, it’ll take you over to that free online workshop. You can register for it today and you’ll discover some of the things we talk about with respect to Facebook ads in that training as well.
So do that now. I look forward to seeing you in the training. I hope you’ve enjoyed this video and I’ll talk to you soon.