Is Advertisement Through Social Media a Waste of Time and Money?

Wondering if advertisement through social media can help your practice? Let’s take a deep dive on whether or not it’s worth your time and money.

If you’re a health coach or practitioner, chances are you have plenty on your plate. But you have to put the word out. You have to carve out some time for marketing so you can attract patients or clients to your practice.

It’s important to find out which kinds of marketing are, not only worth your precious time, but also worth your hard-earned money.

Many practitioners believe that advertisement through social media is a waste of time and money. But there’s a couple of reasons why they think this:

  1. They haven’t tried it yet or at least really sunk their teeth into it
  1. Or they have tried it but have some bad experience with it

The key with making sure social media advertising works for you, like with many business decisions, is doing it properly. And the first step is by looking at it through a completely new lens: both from an investment and a strategic perspective.


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What You Missed

Whether you call it Telemedicine, Telehealth, or Virtual care, there’s no denying the new reality: Virtual Practices are here to stay.

COVID-19 has made this new reality more obvious. And what health professionals all over the world have learned is that, if you don’t have a virtual practice, or at least a virtual component to your existing brick and mortar practice, then you are one pandemic away being out of business.

There is understandably a lot of resistance to virtual practices, as they stand against the accepted paradigm of treating patients in person. But while there will always be value in hands-on patient care, a virtual practice does open up many possibilities for practitioners who want to help more people and earn more money.

In fact, more and more hands-on practitioners – acupuncturists, naturopaths, chiropractors, etc. – are going virtual because they want to scale beyond the four walls of their clinics.

So if you want location independence and a higher ceiling in terms of people served and revenue earned, then here are the 6 steps you need to take to build a successful virtual practice:

  1. A single target market – since there are no walk-ins or word of mouth online, you have to narrow down your audience so that you can market more efficiently.
  2. Dream Come True System – an automated curriculum or program that leverages your expertise, and acts as the bridge between people’s problems and your offered solution.
  3. Predictable Prospecting – putting your message out on Facebook, who will work for you to make sure your message is put in front of your ideal patients.
  4. Teach To Sell – a webinar where you provide value and goodwill that will serve as the basis of future conversation.
  5. Ask and Assess – an online form that people fill out so you can gauge whether or not they are the perfect fit to work with you.
  6. Coach to Close – this is the culmination of all your marketing where you talk to people over the phone and close the deal.

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