Whether you call it Telemedicine, Telehealth, or Virtual care, there’s no denying the new reality: Virtual Practices are here to stay.
COVID-19 has made this new reality more obvious. And what health professionals all over the world have learned is that, if you don’t have a virtual practice, or at least a virtual component to your existing brick and mortar practice, then you are one pandemic away being out of business.
There is understandably a lot of resistance to virtual practices, as they stand against the accepted paradigm of treating patients in person. But while there will always be value in hands-on patient care, a virtual practice does open up many possibilities for practitioners who want to help more people and earn more money.
In fact, more and more hands-on practitioners – acupuncturists, naturopaths, chiropractors, etc. – are going virtual because they want to scale beyond the four walls of their clinics.
So if you want location independence and a higher ceiling in terms of people served and revenue earned, then here are the 6 steps you need to take to build a successful virtual practice:
1. A single target market – since there are no walk-ins or word of mouth online, you have to narrow down your audience so that you can market more efficiently.
2. Dream Come True System – an automated curriculum or program that leverages your expertise, and acts as the bridge between people’s problems and your offered solution.
3. Predictable Prospecting – putting your message out on Facebook, who will work for you to make sure your message is put in front of your ideal patients.
4. Teach To Sell – a webinar where you provide value and goodwill that will serve as the basis of future conversation.
5. Ask and Assess – an online form that people fill out so you can gauge whether or not they are the perfect fit to work with you.
6. Coach to Close – this is the culmination of all your marketing where you talk to people over the phone and close the deal.
