In this video, I want to set something straight — if you think you can earn passively, THINK AGAIN.
When it comes down to it, all income is ACTIVE income.
Most people like the idea of setting up a website where they sell a product, and think they can just instantly sit back and watch as money rolls in. The problem with this? They don't realize what it takes to set up something that will generate revenue on its own.
Just think about it. To sell a course online to complete strangers, you’ll need excellent copy, tons of traffic, and everything will need to go exactly as planned. And if there are any hitches in the funnel, you’ll have to find a way to fix them — which also takes time and effort.
Something else to keep in mind when thinking about your desire to earn passively is the fact that work isn’t necessarily a bad thing. In fact, if it’s something that feels worthwhile to you, active income can be what gets you out of bed in the morning.
I think it'd be great to focus working on one thing and do that really well. Once you do that, your business can generate opportunities for you to engage in residual income. For example, you can take some of your profit from your business and make investments with it.
My main message is this: If you go into business thinking it's going to be easy, you'll be disappointed. It takes work to set up something great. That’s why there’s really no such thing as income that you earn passively.
Start embracing active income, and build something truly successful!
