When Client Gifting Goes Horribly Wrong

Yes, client gifting CAN go horribly wrong. In fact, some client gift ideas are just not worth doing at all!

In this video, I share how to make your client gifts really count.

You see, I recently received a card from McLaren Toronto. Now, I love McLarens and will continue to buy them because they are great cars. But if I had been any less enthusiastic about McLarens, they could have lost my business – all because of a card!

Now, what’s wrong with sending a thank you card to clients?

Well, nothing if you do it right. The problem with this card is that there was nothing personal about it. If you’re going to do client gifting, make sure you at least have some kind of personal touch to show you care. Otherwise, there’s not much point to your client gift ideas.

People expect certain things when it comes to doing business with you, especially for premium brands. I have friends who haven’t done business with Ferrari because of the poor customer service at the dealerships.

But this also means there is an opportunity to separate yourself from everyone else just by doing the things that everyone else is too lazy to do.

Do that little bit of extra and your clients will appreciate you for it. For example, write a personalized card and make it unexpected. Don’t just send a letter during the holidays, send one out of the blue. Client gift ideas shouldn’t just be reserved for specific times of the year.

When you do client gifting the right way, it’s a great way to show your gratitude, and it can make a big difference.

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What You Missed

Not knowing your target market is the biggest mistake you can make in your business, and it will cost you A LOT!

A lot of the problems with medical marketing in healthcare businesses are related to messaging. And in today’s video, I discuss how to find your target market using relevant messaging, and what medical marketing strategies your business can draw from Tylenol.

Tylenol is a brand that’s synonymous with painkillers, with some product variations that speak to different pain points and areas of pain. What that brand is great at is aligning itself with pain in its different forms, meaning, if a customer has fever, they seek out Tylenol for fever, or if they experience migraine, there’s a Tylenol specifically for that.

This is a smart way for a company to market itself and its products, so they can stay relevant and top of mind when it comes to their target market. What customers don’t know is that the different product offerings don’t vary significantly from each other outside of how they’re packaged. And it’s not only Tylenol that does this.

A lot of other healthcare businesses and establishments do this to widen the product lines, extending its uses in the mind of the customer which creates more demand for their brand within certain target markets and niches.

There are plenty of lessons that your business can learn from Tylenol when it comes to medical marketing strategies, how to find your target market, and how to communicate with them. Stay tuned to hear what they are.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp