by: Yuri Elkaim

Hey there, Healthpreneurs! Welcome back to another solo round of the Healthpreneur Podcast. Today we’re going to have a quick chat about the importance of putting in the reps. You see, you become what you practice. If you want to succeed in business or in life, you’ve got to put in the work to get there.

When I played professional soccer, I practiced and practiced – even after practice! But it wasn’t just kicking the ball with no rhyme or reason. I made sure I was putting in quality reps that bettered my game. This is the same in business.

If you establish the reps you need to do to get to where you want to be, each rep will propel you closer to your goal. Blindly kick the ball with no rhyme or reason, and you’ll spend your life chasing it around the park. Tune in to hear the 3 steps to mastery and why all 3 are undeniably critical to lasting success.

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Click here to subscribe to the Healthpreneur™ Podcast on iTunes

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In this episode I discuss:

1:00 – 2:00 – The importance of putting in the reps in life and business

2:00 – 4:30 – My personal example of becoming what you practice

4:00 – 6:00 – Putting in the reps, but doing it properly

6:00 – 7:30 – The path to mastery

7:30 – 10:00 – Some to-do’s

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What You Missed:

Our last episode featured Joe Arko, owner of a business consulting service called PT Profits and a certification program called ATS (Advanced Training System).

Joe opened his training facility on his own, learned how to delegate, and scaled his business by teaching others to do what he does. He quickly learned that, if he wanted more freedom and time with his kids, he was going to need a business model that didn’t rely 100% on him.

Tune in to hear howJoe’s business grew into what it is today, how he overcame the growing pains, and why he believes the “personal” needs to stay in personal training.

Tune in here: How to Clone Yourself and Grow Leaders with Joe Arko

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Transcription

Today we’re going to talk about an important concept in business and in life: It comes down to putting in the reps.

This is extremely important if you are a health expert who is building out a coaching business where you’re one on one coaching or running a group-based program, which is what we teach our clients to do. If you are doing that and commanding premium prices, you need to get people on the phone to enroll them, right?

Someone’s probably not going to drop $3,000 – $5,000 by going to a website and clicking the buy now button. What I’m about to share with you is extremely important because it pertains to that and is key to any aspect of business or life in which you want to get better. The whole idea here is that you become what you practice.

 

The importance of putting in the reps in life and business

As you know, I played soccer my entire life until I was 25, and I played professionally for several years. There are two reasons why I believe I got there. Number one is I that had massive self-belief. I had so much belief in my myself and my ability that it propelled me to work through the tough, challenging times and continue to train, travel, and go to different training camps to get better.

That was the first thing. The second thing is that I put in the reps. I put in the reps, practiced, trained, and kept getting better and better.

When I played in France, I had quite a bit of time on my hands. Outside of training and sometimes after, I’d go to one of the training fields on my own. I was a goalkeeper. I’d think, “All right. What’s one aspect of my game that I can improve on my own?” I worked on strength and conditioning and looked at improving my power and speed.

One of the things I would do after training sessions was take several balls and stagger my distance from the fence. I’d start 10 yards away, then go 20 yards, 30 yards, and so forth. I’d set myself a little goal. I would say, “From this distance, I’m going to work on my drop kicks.” A drop lick is kicking the ball in a very specific manner out of my hands.

A lot of goalies will just drop the ball and punt it, but I was practicing a few different ways to kick the ball out of my hands. I practiced a sidekick. I practiced a drop kick where the ball slightly bounces first. I challenged myself. I said, “Okay. I’m going to work on this type of kick and get 10 in a row to this specific spot of the fence.” I wouldn’t move until I got those 10. If I got to eight and missed one, I’d start again. If I got to seven and missed one, I’d start again.

If I got to 10, great. I could then move to the next marker, which was 10 yards further behind. Again, I’d set myself a new goal, “Okay. I’m going to get 10 balls right in this spot or very close to it.” A lot of times, after training, I’d spend an additional 30 minutes on my own putting in the reps.

Here’s the key though: Doing them properly.

 

My personal example of becoming what you practice

If I just went out and started kicking the ball against the fence without any rhyme or reason, that’s different. If you train in a very specific manner, you become what you practice. Practice makes permanence. Whatever you practice is what’s going to happen in a real life or game situation.

I would be very diligent in doing things properly. I would tune into my body and ask, “Am I connecting properly? Is the technique good here?” At the time, I wished I had video footage because it would have been awesome to get that feedback. Nowadays, it’s so easy with an iPhone.

So, that’s pretty much what I did, and I believe it was that type of diligent work and commitment to excellence that allowed me to be the best possible player I could be. The funny thing is that the same thing happens, well, 13 years later now in my business. I’m still doing things all the time to improve.

Whether it’s our enrollment calls and how we speak to people on the phone, our webinars, messaging, emails, you name it, I’ve continually refined and practiced so that overtime I get better at it. That’s the whole path to mastery: You practice, but you don’t just put in the reps. You put in quality reps because you become what you practice over time.

 

Putting in the reps, but doing it properly

If you’re doing phone calls with prospective clients and they’re not enrolling with you, it doesn’t mean that phone calls don’t work. They do. It doesn’t necessarily mean that you’re speaking to the wrong people in the first place, which could be part of it.

Look in the mirror and take responsibility for your lack of results or your great results. If you’re not seeing the results you want to see, you must be plugged into the right type of system, the right type of support, and the right type of coaching so you can see your blind spots and know what to do better.

Once you know what to do, it’s about putting in the reps.

 

The path to mastery

Here are the three steps to mastering anything. Number one is to set a clear intention of what you want. Number two is to know how to do it properly. That’s a very important piece that a lot of people forget. Third, put in the reps.

So, know what you want and know how to do it properly. That’s where proper coaching and guidance comes in. If you’re trying to figure out on your own how create an amazing webinar or speak to people on the phone to enroll them without feeling like a salesy car salesman, it’s going to be very tough. You need that coaching and guidance. Lastly, put in the reps. For some people, it happens faster than others, but put in the reps. Nothing, nothing can replace that.

 

Some to-do’s

I hope this message finds you well. You become what you practice. Put that into practice, pun intended. If you’ve enjoyed this, then subscribe to the podcast if you haven’t already. We’ve got tons of amazing episodes, interviews, and solo rounds like this one. If you’ve enjoyed the show, you can leave a rating or review on iTunes, which would be great.

If you want our help to practice what matters in your business like attracting more clients, enrolling them with more ease so that you can earn the income you desire, and creating greater impact for the clients you serve, then here’s what I want you to do right now.

Attend our free training called the Seven Figure Health Business Blueprint. It’ll walk you through our whole system. You’ll basically get the business in a box right there on the training. If you want to go deeper with us afterwards, you can book a call to chat with us.

To register for the training go to healthpreneurgroup.com/training. Do it now! It’ll make a huge difference for your future and business. In the meantime, I want to let you know that I’m back on Instagram. Find me @healthpreneur1.

Join me there. I do lives, stories every single day, and posting some stuff that will help you out. In next week’s solo round, I’ll share why I’m back on Instagram. I look forward to seeing you on Wednesday. We’ve got an amazing interview with Josh Trent. Friday we’re talking with Dr. Michael Bruce, who’s been on Dr. Oz 39 times. He’s going to be sharing some of his magic. Talk to you then!

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Subscribe to the Healthpreneur™ Podcast on iTunes

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur™ Podcast if you haven’t done so already.

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