Guess what, Healthpreneurs? We’ve got another super-cool guest on our show! Surprised? You shouldn’t be, because this is the Healthpreneur Podcast! Today, I’m chatting with Joe Arko, owner of a business consulting service called PT Profits and a certification program called ATS (Advanced Training System).

What’s more, Joe was awarded the 2017 International Trainer of the Year, was nominated for the 2017 Fitness Hall of Fame, and has an 8,000-square foot training facility called the Elite Performance Center. Needless to say, this guy knows his stuff, so it’s no wonder he’s leading, mentoring, and inspiring others.

Joe has put in work. He opened his training facility on his own, learned how to delegate, and scaled his business by teaching others to do what he does. He quickly learned that, if he wanted more freedom and time with his kids, he was going to need a business model that didn’t rely 100% on him. Tune in to hear how his business grew into what it is today, how he overcame the growing pains, and why he believes the “personal” needs to stay in personal training.

In this episode Joe and I discuss:

  • His certification courses for personal trainers and company, PT Profits.
  • How he teaches others to do what he does.
  • The difference between content and delivery and what to look for when you hire.
  • The challenges that come with teaching and coaching others.
  • What’s ruining the industry and why the “personal” needs to stay in personal training.
  • How Joe inspires an entrepreneurial attitude in his kids.


3:00 – 8:30 – The two tiers of Joe’s business, how he built them, and how he’s scaling

8:30 – 13:00 – Teaching the delivery of information and having reasonable expectations

13:00 – 17:00 – Attitude over skill

17:00 – 24:00 – The state of the industry, gaining experience, and creating long-term success

24:00 – 34:30 – Delegating, having a “get it done” attitude, and valuable teachings for the kids

34:30 – 38:00 – The Rapid Five


Welcome! We’ve got Joe Arko on the show today. He’s been in the fitness industry for over 20 years. He is the host of two TV shows called Body Fuel and Training with the Pros. He has written for major fitness magazines, presented all over the world, and has owned his own high-end performance center.

Today, he’s the founder of the personal training certification called ATS, Advanced Training Systems, along with running PT Profits, his personal training consulting business which helps trainers run successful businesses. In 2017 he was a nominee for the Fitness Hall of Fame and was also the International Trainer of the Year.

That’s a pretty nice accolade to add to your sash. I’m thinking back to boy scouts, when you had the sash with little badges and stuff. Anyways, we’ve got a great conversation. We’re going to be talking about how to clone yourself, how to build a team, how to grow leaders, and we’ll also have some heated discussions about the future of the online training industry.

Without any further ado, let’s welcome Joe to the show. Joe, welcome to the Healthpreneur Podcast. How’s it going?

Joe:                 Things are absolutely fantastic. And yourself?

Yuri:                I’m doing very well and as usual, it’s always great to connect with fellow Canadians. We’re cool. We’re a good breed up here in the great white north. I’m excited to chat because there’s a lot of people in the health and fitness space in and around Toronto, and it’s great to connect with new people and expose our audience to awesome people like yourself.

Our audience has a bit of understanding of your background, but give us a quick run-down of what your business model looks like.


The two tiers of Joe’s business, how he built them, and how he’s scaling

Joe:                 I’ve got two similar yet very different businesses that I run right now. One of my businesses is my certification course, the Advanced Training Systems, which is a two level, two-day certification course for personal trainers. I used to teach every single course and this year was the first year where I licensed that out. Now I have over six or seven different trainers licensing that program and teaching on my behalf. So that’s residual income for me.

I only do private courses, some invitation only, but basically that whole model now is a residual income stream for me. My primary business, PT Profits that my partner Sara Fennell and I own and operate, is a multi-tiered system where we do mostly private coaching workshops and six month mentorships. We also do some entry level online coaching for that as well.

 Yuri:                Awesome. We’ve spoken with other people in the space who’ve done a similar type of thing. They’ve taken what they do well and started to license it out and have other coaches coach their methodologies, like Jason Phillips and Casey Arnold.

It’s cool to see how you can take your methodology and have other clones, if you will, go out and share the message with other people. What was a moment in time where you woke up and said to yourself, “I can’t keep doing this all by myself. How do I go about branching out and cloning myself?”

How did you go about building that out?


Teaching the delivery of information and having reasonable expectations

Joe:                 So last May, I had an amazing trainer in this field. He runs our trigger point courses, barefoot courses, and things like that. He’s a super intelligent guy. He took my course and said, “Joe, I’m going to teach your course one day.” I laughed and said, “Kennedy, no one’s teaching my course. It’s my course. Not your course. Nice try.” He came back to another one and another one, and took the same course four times.

Yuri:                Nice.

Joe:                 I realized that the guy was driven. I gave him that. Super smart and driven, so I became willing to listen to him.

I had a meeting last November with a major gym organization. Their headquarters are in the states, but they have gyms all around the world. They said, “We like your model and we’d like to incorporate some of this throughout our gyms. But you’re only one guy, so maybe this might not work.” I thought wow, I’m going to miss out on a massive opportunity if I don’t learn to replicate myself fast.

I was also tired of traveling all over the place. I’ve taught in Australia, across the states, and across Canada. Traveling gets a little tiring. I’ve got two kids at home, I’ve got an amazing partner, and I want to spend more time at home.

In November, I decided to replicate myself and teach other people to do what I do. I spent two months putting together a master instructor certification course. So, no longer teaching trainers, but teaching professionals how to teach what I do. This past February, we found a good group of people and it was my job to start teaching the trainers to teach the students.

Yuri:                That’s awesome.

Joe:                 It’s cumbersome growing pains. In terms of replicating yourself, I can’t remember what old movie it was – I think it was in the 80s or 90s with Bill Murray – where he’s multiplicity, creates multiple versions of himself, but every version is not as good as the original.

There are some growing pains when you’re used to teaching in a certain way and style. You market things a certain way and the expectation is the same for everyone else. You realize, “Wow. They don’t care as much as I do,” or they don’t treat it the same way you do. At the same time, it’s a good lesson on how to scale this business and what the expectations are.

It has taught me a lot about the amount of time and effort that needs to go into training people to make sure that they are at the right level.

Yuri:                Yeah, that’s a great insight. A lot of experts have this methodology. They’ve nailed the steps to produce a result for their clients, and now they’re apprehensive to give that off to someone else because it’s not going to be perfect.

What advice do you give to a person who says, “I don’t have time to do this anymore. I’m maxed out, but I don’t want other people to do it because they’re not going to be as good as me”? What are some of the lessons you’ve had to learn along the way that you could share?

Joe:                 Well, there’s a few things. One is that there’s a difference between content and delivery. You can go watch a stand-up comedian with amazing jokes that make you laugh and you understand that content.

You can try to deliver that content yourself and screw it up. It’s just not the same. I’ve learned not to just teach the content of what I want them to know, but teach the delivery of the information to create the experience and deliver it with the same passion I would. A lot people say, “Here’s the content. Go teach it.” It’s just not delivered the way you want it to be.

The second thing I’ve learned is that it’s never going to be a 100%. That’s just it.

I’d rather have seven people teaching at 80% than me at a 100% because I’m only one person. When I first started doing this, I was probably less than what they are right now, too, and I think sometimes we don’t even realize the evolution and how far we’ve come.

We expect people to deliver things the way we deliver it right now and not the way we delivered it on day one ourselves. Sometimes the expectation’s a little high and we expect them to catch on quickly rather than allowing them to catch up to where we are now.

Yuri:                That’s great. Don’t compare your beginning to someone else’s middle or vice versa in this case.

In terms of training other coaches to train your methodology, what type of process – in terms of time and dedication – do you put in or have you put in?

Joe:                 We had a 32-hour master trainer certification that we put them all through. Let’s say a client comes in to see a trainer and all they want is weight loss. Some clients just get it. They’re dialed in. You tell them what to do and they go do it.

Some people need a little more attention. Step one is identifying where that person is and where they need the most amount of help for the business to grow. For some people, it might be in delivery, social media, or marketing. Who knows?

So, we identify where some of those weaknesses are. Then it’s on an individual basis. We have very little contact with some people. They go, they run their courses, and they’re awesome. There’s no hand-holding whatsoever.

With some people – and I say this very diplomatically – I just bang my head against the wall a couple times a week. Those are the types of people you need to spend more time with and that need a bit more hand-holding.

As a business, it’s your responsibility to make sure that you’re giving them the attention that they need to succeed. Because, at the end of the day if they don’t succeed, not only does it look bad on them, but – guess who it looks worse on? Your business.

Yuri:                For sure. Totally.

Joe:                 So it’s very individual. It’s very independent and, like I said, it depends on how much time you want to put in. There are times where I think, “Wait a second. I’m doing this so I can free up time. I’m spending so much time developing these people that I feel like I should just be doing it myself.”

But once they’re developed and you go into year two, three, and four, that’s when you start to reap the rewards of the effort that you’re putting in right now.

Yuri:                I think that’s a big thing.

There’s a difference between a business owner and a technician. And it’s having that mindset of being an investor. That’s what you’re doing. You’re investing your time and resources into people, which I believe the best use of any leader’s time is to cultivate other leaders. It’s almost like having kids.

Human kids are useless for quite a long time, right?

Joe:                 Very true.

Yuri:                If you don’t raise them the right way, we’re not going to have the legacy or the outcomes that we ideally want from them down the road. I think it’s very much the same with employees, except they’re not as useless as kids are when they’re first born.

During this process and seeing which ones take it, run, and do great, versus others that you’re banging your head against the wall with, have you gone back to the drawing board to ask yourself who is the perfect coach to train?

Has that criteria changed at all and if so, what does that look like for you?


Attitude over skill

Joe:                 I am so happy you brought this up. If you didn’t, I was going to.

At first we looked at if they had a good reach, a big following, an understanding of the content, and were knowledgeable. We’re going to be taking on some more people next year and our entire intake process has completely changed.

I was talking to one of my early mentors about hiring people and he did something very simple. He walked up to a board. He drew a big A, a line under the A, and then a S under the A. He said, “At the top is attitude, on the bottom is skill. Always hire for attitude and train skill.”

That’s something I’ve known for so long, and I did it when I operated my gym. But with this, I looked for skilled people and did not emphasize the attitude part, or the ability to teach and deliver the skill that they have. Next time, I’m going to be less hung up on, “How smart are you? Do you understand biomechanics and anatomy?” and stuff like that.

I’ll have almost a stand-up comedy act where I’ll say, “Stand up and present to me. I don’t care what topic it is. I don’t care if you’re talking about Super Mario Brothers Three. I just want you to engage me. I want you to talk to me, I want to see how well you deliver information, and I want to see what kind of attitude you have.”

That’s something that we’re going to change in the next round.

Yuri:                That’s awesome. It’s so true. A lot of trainers can appreciate that because I think most people in the health space have some type of athletic background.

Playing soccer, some of my best teams were the weakest on paper, but we had the best attitude and collective spirit. I can’t stand coaching or being part of teams where you have the egos and people who think, “I’m too good for school. I’m not going to show up for practice and I’m not going to give my full effort.” Others are maybe 80% as good, but they show up, they give their all, and have a great attitude.

That’s so important, guys.

Attitude over skill. That’s a huge one. I totally agree with you, Joe. Even when we look at hiring people for our company, it’s the same thing. We’re in the process of building our delivery side, but also the enrollment side.

Since we’re virtual for the most part, one of the things we have everyone do is send us a video to sell us on why we should hire them. It’s not so much about what they say, I just want to get a sense of their communication style, because that emotional intelligence and communication is so important.

We’ll say, “Sell me anything. Sell me a pen, pencil, or whatever your favorite thing is,” to see how they operate in that communication style. The days of looking at resumes are not even applicable for most of our businesses anymore.

Joe:                 I can’t remember the last time I had to write a resume. Well, I’ve worked for myself since I was 19, so it’s been rare.

Yuri:                We’re basically unemployable. We’re pretty much useless to other companies because we’d be breaking all the rules anyways.

Joe:                 Very true.


The state of the industry, gaining experience, and creating long-term success

Yuri:                Let’s talk about training trainers and online training. You have some opinions about this. Talk to me about what you feel is the state of the industry this day and age, as it pertains to online training.

Joe:                 Oh, boy.

Yuri:                Take it away.

Joe:                 The normal Joe would go into a rant, but I’m going to take both sides on this.

I think it’s fantastic that today, we can help inspire and change people’s lives literally anywhere in the world. I think that’s amazing. I think that the technology that we have to connect with people is amazing when used properly. That’s the nice of Joe.

The honest, other side of Joe says that there’s a part of the online training industry that is completely ruining our industry. When we talk about personal training, there’s a personal connection to that. When it comes to taking a client, understanding how they move, how they behave, and what it is that they need from you, a lot of these things cannot be solved merely just through online training.

The other thing that I have an issue with is people who are literally very green. They just started in this field, got their certification, and say, “Wow. I can make so much money sitting in my underwear at home training people. Why would I bother working at a gym and giving them a percentage? Why would I bother having my own studio and having overhead? I’m going to make six figures and just do online training.”

They do the exact same thing everyone else does; same platform, same training, and copy paste, copy paste, copy paste. They think it’s easy, and the reality is that it’s not. I don’t have a lot of respect for those who are doing it for the wrong reasons.

For those doing it for the right reasons, I think it’s an amazing way to scale your business and help people that normally wouldn’t be able to see you. It’s a more formal way of having a trainer, as well.

People who don’t pay their dues and have never trained a person in their life are basically a glorified Men’s Health. They say, “Here’s your shoulder day, leg day, arm day, chest day, and back day. Go have fun and I’ll modify things in four weeks.”

That’s the part I don’t like and that’s the part I feel so many people are gravitating towards because they see it as a scalable business.

At the same time, you know what? People say they want to make six figures doing online training. If you’re charging a hundred bucks a client just for program design, you’ll need 83 clients to make six figures.

Yuri:                That’s a lot of clients, for sure.

Joe:                 That’s a lot of emails, complaining, and questions. That’s a full-time job.

If you charge 200 bucks and you’re new, you’re not going to find the people that’ll justify paying you that much. And you’re still managing 40 clients. A lot of people don’t realize the investment that’s needed to give people what they deserve and are looking for.

Yuri:                I totally agree with you; you must put in the reps.

You must pay your dues because if you don’t, you have no business helping people at that level. If you want to do that, that’s fine, but I think there’s a huge distinction that happens when you’ve had years of experience in person and you can see what this person might going through in the gym. You can start to overcome potential obstacles that they might be encountering because you’ve been in those scenarios hundreds and hundreds of times.

If you’re just coming out of certification after a weekend and you’re looking at how to get clients online, you don’t have that. You don’t have that repertoire of experience and I think it’s a big disservice to the people you serve. I still think that, for certain, people will have that accountability in a coach, just to get them to work out. But I do agree with you.

You must put in the time because nothing, nothing replaces experience. A lot of trainers come online because they think they want to scale their business, but as you said, to earn six figures, that’s 83 clients. Right? The way most trainers are coaching online is still one on one.

So why not just do that in person and give them a higher level of service?

Joe:                 Correct.

Yuri:                I don’t understand the one-on-one online training. Why would you do that? You’re still trading time for money. It just never made a lot of sense to me.

Joe:                 For a lot of people they feel more free. They feel like, “Well I don’t want to be at the gym Monday, Wednesday, Friday from four o’clock to seven o’clock, and I don’t want to be there at six AM. I don’t want to work the crazy hours.”

I don’t know if you’re a music fan or not, but I’m a massive, massive music fan. I like everything from country to rock, you name it. I love going to concerts and I feel like music is kind of going the same way as training, where people – if you have a YouTube channel and a million views – can sell some records and get famous suddenly.

I enjoy the old-school way of how music was made. Guys got together, they practiced in their garage, they got in a van, and drove all over the place doing these little gigs. They put up posters, they put in the time, and they put in the dues to get recognized. They put out an album, they gave it to their friends, and did everything they could to say, “Hey. Here we are, here’s what we do.”

They got better and better and better, and they slowly started to make it. Because of social media, the internet, and stuff like that, anyone now can be Insta-famous overnight. I think people are skipping those steps to do what’s necessary to create long term success.

Yuri:                I think you’re on to something there because the more digitized we get, the more there’s going to be a demand for in-person, experiential, hand-holding, in-person type of experiences. Talking about music, I was in Belgium last summer for a huge electronic music festival called Tomorrowland.

I’ve grown up loving tech and house music, and I can listen to it every single day on my computer. But to be in that environment for three days was epic. I did it with my brother and we had an amazing time.

Everyone listening, whether you’re training clients online or in-person, there’s a level of experience that you can offer people coming together in-person that will bring your people together like glue around you and what you stand for. I feel there’s a huge opportunity there.

Ride the trend wave a little bit, but look at where the opportunity is on the flip side. As you mentioned, there’s a big opportunity when going back to our roots and connecting at that level.

Let’s talk about your business specifically. As you’ve grown over the years, was a big lesson you had to learn the hard way?


Delegating, having a “get it done” attitude, and valuable teachings for the kids

Joe:                 Oh, my God. I don’t think I’m going to have time for this.

One of the biggest lessons I learned was to stop thinking I could do it all myself. I grew up with this whole self-made mentality; I could do it all alone, even when I opened my facility in 2013. It was an 8,000-square foot performance center and I did everything.

I demo’ed and did the changing rooms. I did the floors. I did everything for two or three months and even when I opened it, I did the front desk stuff. I was doing the admin, I was doing the accounting, and I didn’t learn how to delegate tasks. I felt like by delegating, I was being less than a good business person because I should be doing it, it should be mine.

Now, I try to do as little as possible. I try to do the 5%, the most important things to help my business. I delegate the rest, hire someone to do the rest, or it just doesn’t need to be done.

When you’re starting out you think, “Oh, I don’t have the resources,” or “I don’t have the time,” or “I don’t have the money to do that. So, I’m going to do it all on my own.” Once you realize how much more time you save to do things to make you more money, then it’s the more you delegate, the more money you make. It’s just getting the mentality that you don’t have to do it all and you can ask for help.

I was horrible at asking for help when I was younger, now I just love asking. I remember reading “The Aladdin Factor”, by Jack Canfield and Mark Victor Hansen. I fell in love with asking. I needed something, I asked for it. It’s amazing what you can get when you ask good questions, and it’s amazing how many people are willing to help you and help you succeed. Just put it out there.

Yuri:                And the cool thing now is that with so many services online or even in-person, execution is now a commodity. If you want anything done, you can have someone do it. As you said, striving to do less is a higher value activity for entrepreneurs at our level. We’re the visionary, the leader of the company, and we shouldn’t be grinding away 40 hours a week.

We must focus on the big thinking and build out the systems, then put people in places to run those. That’s a big distinction when people think of success. It’s not just the money. If you’re grinding away, you’re not building a business; you have a job that you’re enslaved to and, unless you’re taking the time to put those people in the right seats and have them do the work for you, you’re just going to be running a rat race forever.

Joe:                 I 100% agree.

Yuri:                What do you think is the number one skill that entrepreneurs must possess for lasting success?

Joe:                 Oh, boy. Being able to work when you’re not motivated. A lot of people ask me how I stay motivated, how I get things done, and how I do it. I think that entrepreneurs are the people that, despite how tired they are, how much they make excuses, or how much they want to do something else, just get the work done when other people don’t.

I work from home and we moved into our new home a year ago. Can you believe that we’ve watched our television, in terms of cable, twice in one year?

 Yuri:                Good for you.

 Joe:                 And I work from home, so it’s just not part of our life.

There are days where we think, “I don’t feel like doing it.” I make the comparison to a professional body builder. How many times do they feel like eating their food or doing their cardio or going to the gym? What separates the professional from the non-professional or the winner from third, fourth, or fifth place is doing the things they need to do even when they don’t want to.

That’d be my biggest advice.

Yuri:                I agree with that one. We ask people a question when we speak to them on the phone. We ask, “What kind of person are you? Are you a ‘do your best’ type of person or ‘do whatever it takes’ type of person?” Very rarely do we want to work with people who are the “do your best” type of people, because they’ll find excuses if they didn’t meet a specific goal.

The “do whatever it takes” type of people will do whatever it takes; they’ll get it done no matter what. I don’t know if that’s taught, if it’s something you’re born with, or grow up developing, but it is such a necessary trait. I agree.

Joe:                 I toyed with the idea of whether entrepreneurs are born or made. Looking back on my childhood, I came from a very old school, European family. My grandparents were very hardworking people. From a young age, it was work hard, work hard, work hard, and don’t make excuses.

I don’t know if it’s by birth or if it’s the people that you see. I’m sure there’s a certain subconscious paradigm that you start to develop at a young age, and the people that you’re surrounded by help enforce whether you make excuses or whether you get it done. It’s very hard to say, but you can quickly tell the people who can get things done compared to the ones that make excuses.

Yuri:                Totally. I want to talk about kids in just a second.

Joe:                 Sure.

Yuri:                But you just brought up a thought. We’ll talk to people every now and then, and they’re very faith-based. That’s fine. I’m spiritual. They leave it in the hands of the gods. They’ll say, “If it’s meant to be, it’s meant to be.”

I think that’s a good cop out and a great way to never meet your goals. It’s like saying, “I’m not willing to step up and do whatever it takes because maybe it’s not meant to be.” I say, “Well it’s not meant to be for you, ever, based on that type of mentality.”

I want to talk about kids. I’ve got three young boys and they’re very strong-willed. They do things in a different way from each other, and elements of that are frustrating for me as a parent, but also I see the benefit for them in the long term. For example, not being able to sit still, having all sorts of different ideas, being creative, and stuff like that.

These are all things that I think fuel entrepreneurship down the road. Is this something that you’ve noticed with your kids as well?

Joe:                 Here’s what’s interesting. I separated from my ex-wife about seven years ago. My kids are now 12 and 9. They were young when we separated and that’s all they know.

So, they have two realities, dad’s house and mom’s house, and dad and mom are very different people. Mom is nine to five, works for the government, loves structure, loves having that guaranteed income, and she not an entrepreneur. Our nutrition habits are different, our activity levels are different, and everything’s just so different that you notice a change.

The kids will literally morph from house to house. They’re one way with me and another with her, neither good or bad, but that’s just the way it is. This year I’ve noticed the most how much nurture can affect a child.

Both my kids know everything me and my business. They know the ups and the downs. I’ve been frauded and almost lost my company, and they knew that. I want to teach them resiliency, reality, and they know that dad’s an entrepreneur. They know the struggles, they know the highs and lows, the benefits, and this is the first year the kids are getting involved.

Every Wednesday, we do presentations. The kids present for 10 to 15 minutes on any topic they want, get in front of us and, as a house, get used to speaking and presenting. All my work’s in my office. They can use whatever they want, they have vision boards, and they have goal boards now.

It’s cool to see them developing that mindset. My son wants to be an entrepreneur. School’s done now, but when he was in school he had an entrepreneurial class and we sat there for weeks putting together a website, marketing material, and he put together an amazing PowerPoint presentation for his class that he nailed.

It’s so cool to see them coming to me and saying, “Hey dad. If I want to do this stuff, what can I do?”

I don’t know a lot of 12 year olds who know who Les Brown, Brian Tracy, or Tony Robbins is. That’s the stuff that we spew around the house all the time. By the time he’s 18, 19 or 20, he can decide if it’s for him or if it’s not, but I’d rather give him the tools now that I never had.

I never had those tools. I’m curious to see how they grow up. We’re planting seeds now. As parents, all we can do is plant seeds, hope for the best, and see which one’s root and which ones grow. By the time they’re old enough to make their own decisions, you hope you planted the right seeds and all you can do is hope for the best.

Yuri:                That’s awesome. I was introduced to Tony Robbins at 23 years old. What a difference it would have made if I’d been introduced when I was five or six.

That’s very much like our kids. I don’t mind taking them out of school for trips as long as they’re learning along the way. But immersing them in Unleash the Power Within with Tony Robbins for three days, doing different events, and exposing them to that level of thinking and energy is awesome. It’s great.

That’s why I love hanging with entrepreneurs. We get it.

Joe:                 It’s just a different mindset.

We do meditation and affirmation cards every single night. I’ve taken the kids to an Arkangel event in Toronto and I’ve taken them to my workshops and seminars. They’ve seen me speak in front of a ton of people and it’s cool for them to say, “Hey, dad’s up there speaking.” They’ll even give me tips and advice, what they noticed, and what they took away from it.

I love being able to expose them to – for lack of a better term – the real world and what the real world’s going to offer them as they get older.


The Rapid Five

Yuri:                Yeah, totally. That’s awesome. Joe, this has been a lot of fun, man. Are you ready for The Rapid Five?

Joe:                 I woke up and I said, “You know what? I cannot wait for the Rapid Five today.” Oh. I’m ready.

Yuri:                All right man, here we go. Five rapid-fire questions. Whatever comes top of mind is probably the right answer. Number one, what is your biggest weakness?

Joe:                 Stubbornness.

Yuri:                Nice. What is your biggest strength?

Joe:                 Resiliency.

Yuri:                Number three, what’s one skill you’ve become dangerously good at to grow your business?

 Joe:                 Selling.

 Yuri:                Nice, that’s a big one. I think a lot of people recognize that, too. Number four, what do you do first thing in the morning?

Joe:                 Meditate.

Yuri:                Finally, complete this sentence: I know I’m being successful when…

Joe:                 I wake up every day completely happy.

Yuri:                Awesome. There we go, guys. Mr. Joe Arko in the house. Dude, thanks so much for taking the time to join us today, and for all the amazing work you’re doing to elevate our industry.

Where is the best place for people to follow you online?

Joe:                 My website is, and my Instagram is @joe_arko.

Yuri:                Awesome, it’s a simple name for you guys to remember, not like Yuri Elkaim, which no one knows how to spell.

Joe, thanks so much for joining us today. I hope you guys enjoyed this one.

Joe:                 Thank you so much. I appreciate it.


Yuri’s Take

So there you have it, Mr. Joe Arko. What a great conversation, great guy and again, another great Canadian. I’m starting to see a trend here; there are some pretty savvy kids up here in Toronto, Canada, and Canada in general.

I’m always happy to bring them to you and expose what they’re doing to serve their clients. That way, you get ideas of how you can better your business. I hope you’re enjoying the podcast. If you’re enjoying the show, we’d love to see a rating and review from you on iTunes. It always helps the show, helps us get more visibility, and helps us help more people. If you want to express yourself, do so over on iTunes.

In the meantime, if you want a little nudge to help you get your business to the next level, then we can possibly help you, specifically if you’re looking to attract more clients predictably, want to enroll more clients without feeling salesy, want to deliver an amazing result without one on one coaching, and want more simplicity and clarity in your business instead of spinning your wheels doing a thousand things.

We can probably help you with that through a free 45-minute result accelerator call. If you would like to grab one today, do so over at

Now, the call is not for everyone. On the page, you’ll see exactly who it is and is not for. If you do qualify, then please grab a spot because we can certainly help you as we have done for many, many people before. Just so you know, it’s not a sales pitch. The whole call is about serving you and showing up in the best way possible for you to determine where you are and where you want to go.

And if you want us to help you deploy some of the stuff we talk about, we can certainly tell you how we can do that at the end of the call, but there’s no pressure either way. So, that is the deal. Again, if you want faster results, if you want a little bit more done with or done for you, and if you want to spend a lot less time trying to figure things out on your own, then your first step is to jump on the phone with us.

That’s all for today. I want to thank you once again for your attention, time, and loyalty. I’m Yuri Elkaim, signing off. In the meantime, continue to be great, do great, and I will see you on the next episode.


Follow Joe Arko At:




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While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

If you’ve been on social media for a while, there’s a good chance you heard of Matthew Loop.

If you missed this episode, you’ll definitely want to catch it here.

Matthew Loop is the author of “Social Media Made Me Rich,” and he helps brands, celebrities, startups and small business owners leverage the internet for greater influence, impact, and income.

When starting out,  he was massively in debt, his credit cards were maxed out, and he was humiliated when he had to accept a $2,000 loan from his ex-girlfriend’s father. What an ego-squash

Tune in to hear how Matthew grew his consulting business, what he did to scale, and why – through all his success – his top priorities have never changed and he stays grounded in what’s important.

You can catch it all right here:  The Secrets of Lasting Business Success with Matthew Loop