If you’ve got clients, virtual or in-person, and you want more of their goodness that you can use to attract other clients, I want to give you a really simple four step template you can use when asking them for a testimonial or review of your amazing awesomeness.

Whether you’re doing a video testimonial with them or you’re asking for one from them or a written testimonial, there’s four steps you want to make that are addressed. When you are communicating with these clients, or if you’re going to be interviewing them, ask them the four following things.

Here are the four steps:

Star, struggle, discovery, results.

Let’s look at how this breaks down.

Hey, my name’s Yuri Elkaim. I’m the founder of Healthpreneur. That’s the star.

Here comes the struggle. When I started my business in 2006, I had no clue what I was doing. For the first three years I was a mess. I had no clue what I was doing. I was doing a thousand things. Nothing was working until… so that’s the struggle… until I discovered my first coach, and my first coach introduced me to a whole new world of possibilities that I never would have known of otherwise.

What I’ve done there is I’ve introduced my coach, if I were using him as an example for this testimonial.

As a result of that discovery, I’ve now built two multiple seven figure companies. I’ve written three bestselling books, including a number two New York Times bestseller, helped over half a million customers around the world to better health, and Healthpreneur has become the industry leader in helping other health and fitness experts grow successful coaching businesses. It’s a pretty good result, right?

That’s the framework of how to go from star, struggle, discovery, result. Now in your case, it might be… Well, actually let me give you another example.

My name is Yuri Elkaim. When I was 17 years old, I lost all of my hair to an autoimmune condition, and that’s the star/struggle.

I spent eight years trying to figure things out. I had no clue what was going on until I discovered the power of nutrition. I went back to school to study holistic nutrition. Was blown away. Made some simple shifts in my life and in my diet, and lo and behold, within about six months, all of my hair had come back, and since that time I’ve had more energy and so forth and so on. That’s another example of the star/struggle/discovery/result.

Now obviously you’re looking at this, you’re saying, “Hey, dude, where is your hair?” Long story short, a couple years ago I was at the doctor with my son, had a vaccination, tetanus shots. I don’t even know why I did it. Two weeks later my hair fell out again. Anyways, so that’s neither here nor there. But that’s the framework.

The Struggle Is The Star Of Your Testimonial

If you’re asking for testimonials from your clients or if you’re creating some type of video montage of a client, like a client case study, make sure you hit those four pieces on the head. Because what a lot of people miss is they go from star, discovery, result, and they miss the struggle. But if you think about why we love movies and why we love characters, it’s the struggle, because that humanizes us. It humanizes the person and now we can relate to them.

All right, I hope this four step framework helps you out. If it does, give this video a thumbs up. Share it with someone else who might benefit from this, and if this is a hell yes for you, just say yes in the comments below, and I hope this served you.


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