by: Yuri Elkaim

Because the health and fitness market is saturated with so many professionals, there’s a lot of fear about competition and how to stand out in a crowded market. With this in mind, I want to give you a mindset shift and have you focus on the problem and not the competition.

Here’s what I mean by that.  We tend to get so wrapped up in what other people are charging, what their Instagram feeds look like, what they’re charging, and what their Facebook ads look like.

This has nothing to do with your business and how you serve your clients.

You should be obsessed with how to better serve your clients and give them the best experience possible.  Forget about what the competition is doing.  The only thing you need to focus on is how can I better help my clients.

When you worry about what your competition is doing, you’re not innovating.  Instead, you end up copying your competition in some way and that does not move the needle in your business. What this doesn’t do is help differentiate you in the market or help you stand out.

When you focus on your clients, you reduce the competition.

If you need help developing a program that can help you serve many clients at a higher level and grow your business, with a system that can help you bring in your perfect client every day like clockwork, invite you to go to workwithyuri.com where you can book a call with us and we’ll do a free audit of your business and get you on the right path.

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In This Episode I discuss:

00:00 – 01:41 – Introducing Today’s Topic

01:41 – 02:20 – Obsess About How To Better Serve Your Clients

02:20 – 03:32 – Why Worry About The Competition Kills Your Business

03:32 – 08:00 – When You Focus On The Problem, You Focus On Your Clients

08:00 – 09:36 – Wrap Up With Yuri

 

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What You Missed:

In our last episode we spoke about why prestige could be killing your profits.

People get so wrapped up in the image they project on social media and the image projected by others, that they lose sight of their profits.  You may not realize this but there are a lot of “influencers” out there on Instagram that have over 1 million followers, but don’t have a business that reflects their following. In other words, their income does not reflect their social media following.

The most successful business I know don’t have the most glamorous social profiles. They don’t get hung up on what their Instagram feed looks like or how many followers they have.

I have said this time and time and again that where you need to focus your time, effort and energy is to understand and master the skill set of sales and marketing so you can acquire clients and have them pay you money.

You want to build your income before your build your influence.

To do that, you need a predictable and reliable way of getting people into your business who are paying you money to transform their lives.  That is the only thing you need to focus on and that is the only thing we help our clients do.

If you missed it, you can catch the episode right here: Why Prestige Could Be Killing Your Profits.  You’ll also discover what we did for the first two and a half years of Healthpreneur to grow our business without a social media following.

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