What Tylenol Teaches You About Your TARGET MARKET

Not knowing your target market is the biggest mistake you can make in your business, and it will cost you A LOT!

A lot of the problems with medical marketing in healthcare businesses are related to messaging. And in today’s video, I discuss how to find your target market using relevant messaging, and what medical marketing strategies your business can draw from Tylenol.

Tylenol is a brand that’s synonymous with painkillers, with some product variations that speak to different pain points and areas of pain. What that brand is great at is aligning itself with pain in its different forms, meaning, if a customer has fever, they seek out Tylenol for fever, or if they experience migraine, there’s a Tylenol specifically for that.

This is a smart way for a company to market itself and its products, so they can stay relevant and top of mind when it comes to their target market. What customers don’t know is that the different product offerings don’t vary significantly from each other outside of how they’re packaged. And it’s not only Tylenol that does this.

A lot of other healthcare businesses and establishments do this to widen the product lines, extending its uses in the mind of the customer which creates more demand for their brand within certain target markets and niches.

There are plenty of lessons that your business can learn from Tylenol when it comes to medical marketing strategies, how to find your target market, and how to communicate with them. Stay tuned to hear what they are.

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What You Missed

You’ve asked some pressing questions, and I’m here to answer them!

Today, I’m excited to answer some questions that have come up recently in our Facebook group, mostly about how to grow and maximize your virtual healthcare practice. As a healthcare professional or healthcare business owner, you probably are looking for answers that’ll help get you to a 6-, 7-, or even 8- figure business. I’m here to tell you that reaching those heights is POSSIBLE, and it takes having a great business mindset.

As a business owner, you want your business to yield the most revenue that it can so that you can have financial freedom, time freedom to spend your hours on the things that really matter, and ultimately succeed as a healthcare professional and entrepreneur. And while it takes a lot of things to achieve this, I’d say that the 2 most important things are becoming an amazing communicator, and having persistence and drive in growing your virtual healthcare practice like nobody’s business.

Building a profitable business that services many people AND creates excellent revenue is no easy feat. It requires tenacity, and you need to be able to think on your feet. Having a mentor can also help you a great deal along the journey.

The virtual healthcare business is becoming more competitive each day as the demand for online healthcare solutions grows. In order to make a difference as a healthcare professional, you have to focus on serving your clients in the best possible way instead of just obsessing with what your competition is doing.

Watch until the end to hear the rest of my answers to your questions, and learn more about the business mindset you’ll need to improve your virtual healthcare practice and business.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp