How to Eradicate Your Money Problems

Transcription

I was recently at a Grant Cardone event, and regardless of what you think of Grant Cardone, he’s got some really great nuggets of wisdom. He opened my eyes to a really great perspective on this topic of money problems.

I want to share with you, and maybe you’ve experienced this yourself with people that you’ve spoken with who are interested in enrolling in your coaching, and then it comes down to the money, and they’re like, “You know what? I just can’t afford it.”

 

Money isn’t the problem, revenue is

If you’ve ever caught yourself saying that as well, then here’s the distinction I want to share with you, is that, you don’t have a money problem, you have a revenue problem. That was one of the key take homes I got from Grant Cardone’s 10X Business Bootcamp, and it was such a great insight, because it’s true. No one has a money problem. No one has like, “I’m in debt.” Like, that’s not the problem. The real problem is you’re not generating enough income. You have to generate enough income to overwhelm your expenses.

You might say, “Okay, well Yuri, if I make a lot more money, then I’m going to spend a lot more money.” Well, that would be a problem, right? You also have to manage that. But when you can make a lot more money, you have more … If you’re setting things up properly and forcing yourself to save and put things aside for investments, and really living not a lavish lifestyle that you don’t need to live … If you’re making 5 or 10 times more income than you’re making right now, do you have any more money problems? No, right?

It was funny, he was doing a handful of calls from stage. He would ask someone in the audience, “All right, so give me someone on your team, we’re going to give them a shout.” And he’d call them up, out of the blue, and be like, “Hey, it’s your uncle G. How’s it going? So let me ask you a question. How much money did you make last year?” A total stranger, no clue who this person is, they don’t know who Grant is. Obviously, there was a bit of an awkward back and forth, but eventually it was like … This one lady was like, “I made $20,000 last year.” $20,000, that is well below the poverty line. How do you live on $20,000 a year?

 

How to earn what you want and resolve your income problem

Just think of this, no matter where you are on the income scale. Let’s just assume for a sec, that all of your expenses were the same, but you could earn five times more money. Would that solve a lot of problems for you? The answer should be, yes. The next question is, well, how are you going to earn five times more money?

If you’re earning $100,000 in income. Most people think, “Oh, that’s great. That’s six figures, awesome.” 100,000 dollars is not a lot of money to live on. If you live in an urban city like Toronto, you can’t really get very far on $100,000 a year.

So, let’s say you want to go from $100,000 to $500,000. How do you do that? Well, I don’t want to make more money, I’m going to save, I’m going to lower my cost of living. I’m not going to have my favorite latte every day. You know, the latte factor nonsense. I’m going to save $6 a day and that’s going to turn me into a millionaire. Please, come on.

I’m going to move out of the city. I’m going to live in a small town. I’m going to feel miserable about that. I say that, because that’s kind of what I did 10 years ago. I wasn’t miserable, but I realized that wasn’t where I wanted to live.

So what I did, is I set my sights higher. We had moved out of Toronto to start our family, a slightly lower cost of living, obviously. But then we realized, this is not the environment we want to raise our kids in. This is not the surroundings that really inspire me. I was like, “No, no, no. We want to live in this area, we want to live in this kind of house, and how’s that going to happen?”

It’s not going to happen by saving. You cannot grow by saving. You cannot save and grow your business, you cannot retract and expand at the same time. The only thing as the business leader, the only thing as the CEO of your life, of your business, of your company, that you control, the number one thing you control is the top line on the financial statements, which is also known as income or revenue.

If you want to change your situation, make more money. That’s it, make more money. If you’re making $100,000, and you go to $500,000, you don’t have the same situation anymore. It’s a very, very different ballgame.

If you have a money problem, I just want to give you a mindset shift, is that, it’s not a money problem, it’s an income problem, and you have to learn how to earn. If you don’t, you’re continually going to have the same problem over and over and over again. This is one of the biggest things that we see on the phone calls, when we’re talking to perspective clients is, “You know, this all sounds great, but I just don’t have the money for it.”

 

Our Luminaries Mastermind opportunity

Obviously, that’s why we’re talking, right? I completely understand that you don’t have the money for it, and that’s exactly why we’re having this conversation. But let me ask you, what is going to change between now and the next time we speak? Nothing. You’re going to learn nothing new, you’re not going to have a strategy that’s going to help you build your income, but what we can give you, is the exact strategy to multiply the amount of revenue you’re making. Which, as a result, is going to really just do away with a lot of your money problems.

As people have said in the past, I don’t know who said this, but if you can write a check, you don’t have a problem. But most people have problems because they can’t write a check, so they’re trying to save their way to freedom, which doesn’t make sense. I hope this makes sense for you, right?

I have a lot of conversations on social, Instagram, Facebook Messenger, and a lot of times I’ll be speaking with somebody, I’ll say, “Hey, listen, we’ve got this great opportunity. For instance, like our Luminaries experience, our Luminaries Mastermind experience.” Which by the way, is coming up next week. Yeah, that’s crazy, already. Next Thursday, Friday, it’s insane.

What we decided to do was open up a couple of spots, for non-members, to sit in for the two days and join us at significantly reduced rates. I’m talking about just covering the food expenses for the two days, so you can kind of do the math on that. It’s not thousands of dollars, not even close. And I’ve never done that, I’ve never really made it so affordable for anyone to sit in and allow me to … or kind of benefit from my coaching and kind of our awesome surrounding and group, and so forth.

I said, “Listen, I just want to do this because a lot of our stuff is maybe out of the reach of some people, so this would be a great opportunity to serve people at a more accessible entry point for some.” And I had a couple conversations with a few people about this over DM on Instagram, and again, we’re talking about literally a couple hundred dollars, okay? Like not a huge amount of money here, and I understand everyone’s in a different place.

This one lady was like, “Listen, this really sounds great, but I just need to get a bunch of stuff in order, and I’m really looking forward to attending one of your events someday, somewhere.” I was like, “Wow.  I understand where you’re coming from. You probably have a lot of stuff going on, nothing’s really working.” And that’s not what I said to her, that’s kind of what I was thinking.

But I kind of gave her a little bit of a coaching session, as well. I said, “Listen, I understand you got stuff going on, but let’s put a date on that. Because someday, somewhere, turns into never and nowhere.” Then she started talking about how she had some stuff she was getting lined up, and XYZ, and then she’d have the money to afford and attend, and stuff.

I said, “Listen, I totally understand that, but the very reason that you should be in this room with us, is for the money making strategies you are going to learn and deploy so that you don’t have to run into these situations anymore.”

 

What works, what doesn’t, and how I learned

Remember this, is that anytime you have the opportunity to invest in yourself or in your business, that is where you should be spending your money. That’s where you should be putting your profits just back into yourself. Learn, grow, become better on the phone, become more effective as a marketer, learn how to get your message in front of more people, learn how to make more money. Get out of your comfort zone and follow up with people 10 times more than you think you need to.

These are things that are going to move the needle for you, not putting up one message and if no one takes it, it’s like, “Oh, this didn’t work.” That’s what poor broke people do. That’s why most entrepreneurs don’t succeed, because they don’t know how to generate revenue. The important thing is that a lot of what you do, in terms of income generating activities, should be automated. You shouldn’t be having to knock on every single person’s door. I mean, you could do that. It’s a lot of work.

But what we help our clients build out, as I’ve mentioned several times, is a four step pipeline, really a marketing or sales process, called The Perfect Client Pipeline. It starts with an ad, the ad invites people to a webinar. The webinar does all the heavy lifting, and you invite people to fill out an application to speak with you. That’s our entire business model, okay? I’m happy to share exactly what we do, and we do this very, very well. We’re the best in the industry at this.

If you want to be able to generate revenue quickly, there’s nothing I have seen that even comes close to this, because here’s the … I’m very, very opinionated about this. It’s not even an opinion, it’s just understanding the facts. Because you have two ways you can do things.

You can create an eBook, where you can create a challenge for 10 bucks, 20 bucks, 100 bucks, and a lot of people start there. That’s the challenge, is they come online and they start with this low end nonsense, which is exactly what I did when I started in 2006.

What would I tell myself, knowing what I know now? “Hey Yuri, when you come online, the first thing you should be doing, is you should be rolling out some type of service or coaching program for thousands of dollars. That’s the first thing you should be doing.”

“Oh why, old Yuri?” “Here’s why, young Yuri. Because unless you are a master at direct response copywriting and driving traffic, there is no way in hell you are going to sell enough $10 eBooks to pay for your lifestyle, okay?” The margins are just way too slim. Even at a $100, there’s no way you could make that work unless you are an absolute triple A rockstar at the things I just mentioned. You’d have to be writing sales copy that magically makes people take their credit cards out and gives you money right there on the spot. Most people are never going to get to that point.

I mean, I’m very grateful that I’ve been able to master, I wouldn’t say master, but get very close to that level. I know a lot of my friends are generating $10, $15, $20 million a year from mastering that very specific process, but they’re unicorns. They are unicorns, they are anomalies.

Most health experts don’t want to do that stuff, and you don’t have to. Because you have expertise, that if you just work with a small group of people or a large group of people, you can charge premium prices and impact them at a much deeper level. The way you enroll them is by having a human-to-human conversation, and you don’t even have to have a website. That’s the beautiful thing.

I see all these Wix commercials, like Wix.com, like set up your own website. Why would you build your own website? Okay cool, you have a great website, then what? Build it and they will come, The Field of Dreams does not exist online.

 

Income before influence and how we can help

If you don’t have a predictable sales process, and I’ve mentioned this from stage, when I speak at events, and I’ll say it again. You have to play the long game because business takes time to really grow, but you have to build a predictable sales process from day one. Because you have to focus on income before anything else.

I don’t care how many social media followers you have, how many fans you have on Instagram or Facebook, none of that matters. All that matters is what your bank account says, because that’s how you pay for your life.

If you’re having a tough time with money it’s because you don’t have a predictable sales process built in your business, or you’re trying to sell stuff that’s like $10 to $100, which sadly is where so many people are stuck.

I want to help you, that’s why I started Healthpreneur. I just saw there’s such a huge gap. It was like, all right, I’m going to come online. I’m going to learn from all these experts, who are New York Times best selling authors. I’m going to write a book, and I’ve got my book. Cool, I’m going to get it out there. Oh my God, no one’s bought my book. What do I do now? Or, oh great. I just sold like a thousand copies of my book, but I’m still not paying the bills.

The most important thing, the most important thing. The only thing that matters is driving revenues, making money in your business. All of the other flashy stuff, becoming a New York Times best selling author, being on PBS, doing all these stupid radio and TV shows … They’re not stupid, I shouldn’t say that.

Being led to believe that that’s the way to do things, that’s fine. That’s fine, please do that stuff. But only after you have generated significant income, or you have a predictable process in place, so that when you are flying to New York to do the Morning Show, in the background, your business is generating clients and money every single day without you having to be involved in the whole thing.

That’s the biggest lie that we’ve been led to believe, is that you have to do all this online platform building stuff and become an influencer. You can certainly do that, but you have to focus on income before influence. Income before influence. The more income you make, the more influential you’ll become.

If that makes sense to you, and you want to take things to the next level and really figure out and get to the roots and fix your income problem, not your money problem, then we can help you. We can help you with 1000% certainty.

It all starts by watching our 7-Figure Health Business Blueprint. It’s a free online training. If you have not yet watched it, go to healthpreneurgroup.com/training. You’ll get a much better sense of what I’m talking about, you’ll see how this can actually manifest … I shouldn’t say manifest. How it can really make sense in your business and in your life. If it makes sense, and you want to really take things to the next level, then you can book a call with us, and we’ll give you the link to do so at the end of that training.

Again, we’re here to help you. We’re here to serve you. We’re here to give you the strategy and an overwhelming amount of coaching and support to make that happen.

I’ll finish with one final thing. I’m not going to mention her name because she’s awesome, I love her, she’s part of our Healthpreneur tribe. She was at Healthpreneur Live, our annual event, and I was speaking about webinars. I gave our one page webinar template, I also call it the 7-Figure Webinar Template, and I was walking through … We did a couple breakout sessions on how to create an amazing webinar.

She took some of this stuff and went back home and created a webinar, and is doing her stuff, which is great. She took action, got it out there. Then she had some questions, right? She had some questions, “Okay, like how do I improve this? How do I tweak this? What do I do next? How do I …” You know, all the how-to’s.

This was a perfect example of someone who had the best of intentions, but for whatever reason, wasn’t ready to step up and make the investment to work with us. And that’s that’s totally fine, I get it. Listen, I understand. But it kind of breaks my heart in some way, because I’m like, oh my God, if you were only part of our program, we could help you so much more.

Anyways, we love to serve you, if this fits, and it all starts by going through the training, healthpreneurgroup.com/training.

Thank you so much for joining me in this episode. On Wednesday, I’ve actually got another solo episode coming your way. It’s actually a nice segue from this, which is all about, are you selling or are you being sold? It will make a lot more sense of that on Wednesday.

In the meantime, have an amazing day. Thank you so much for joining me. Continue to get out there, be great, do great, and I’ll see you in the next episode.