Why I’m Back on Instagram

Transcription

Welcome back to the show. I hope you had a great weekend. Today I’m going to share with you why I’m back on Instagram. If you’ve been following me for any amount of time you know that I’m a huge proponent for focusing on what matters in your business.

 

Where your focus in business needs to be and the ideal model to use

What matters most in your business is making money. Let’s just cut to the chase. Let’s not sugar coat it. The only reason you have a business is to make money. I sound like Kevin O’Leary from Shark Tank, don’t I? I want to see the money, but how do we make the money?

The only way we can make money is by serving people and transforming their lives. Let’s not get confused. I’m not talking about making a ton of money and pulling a fast one on people. Your income is directly tied to the amount of value you provide to other people.

There are two ways of creating value for other people. Number one, through scale. The other is through magnitude. So, if you have a $10.00 Ebook and you want to make a million dollars, then you need to sell what? 100,000 copies. 100,000 people, right? That’s scale.

Or, if you want to make a million dollars and you charge $10,000 per person to work with you, you would only have to work with 1,000 people. At that point there’s less scale, but there’s more magnitude of support – or going deep with individuals – to transform their lives in a big way. That’s our model; to scale by going deeper, not wider.

Now, it’s not right for everyone. If you want to sell Ebooks and stuff, and you have massive amounts of traffic, hey, all the power to you. But most people with businesses online are not going to get anywhere near that type of traffic, so wouldn’t it make more sense to work with fewer people at a deeper level and impact them more greatly?

 

Why your perfect process needs to come first

In either scenario, you need a predictable – what we call Perfect Process – in your business that can attract and convert your ideal clients without or with very little of your involvement.

We’ve talked about this before; in our business and in what we teach and help deploy with our clients, is a four-step business model. We call it the Perfect Client Pipeline, which is a Facebook ad to a webinar, a webinar to an enrollment call. Then we have an application between the webinar and the call. Four steps, that’s the entire business.

When we work with our clients we tell them straight up, “Do not ask us about anything else; about how to make your home page look better, what to do on Instagram, what to do on anything, other than those four pieces.” Nothing, because here’s the thing: most people get way too distracted with all the shiny objects.

If you’re on social media you’re probably seeing an ad every other post on Instagram or Facebook, and it becomes overwhelming. You get sucked into one thing, and then someone’s saying something completely opposite, and then you’re thinking you’ve got to do blogging, then You Tube, then Instagram, then this, and this, and this. It’s too much, right?

All of this to say that before you do anything else in your business, you must have a perfect process; a predictable system that works independently of you that is attracting leads, converting them into clients, and allowing you to serve those clients in a very deep way. That’s it.

That is the only thing that you should be doing in your business. I’m going to be very frank with you about that. If you do not have something like that in your business, you have no business being on social. You have no business creating oodles of content. You have no business doing anything else you’re doing because whatever else you’re doing is probably not serving you.

I know that sounds black and white. I say that because here’s the alternative, and I’ll get why this comes back to Instagram in just a second.

You have two options. You could spend the next three to five years of your life doing all that other stuff that people tell you to do, and maybe a couple of times during that process you might get some traction. Someone might find your blog post. Someone might watch your video. You can invest all this money to SEO and hope for the best. You can post on social media 1,000 times a day and maybe you’ll engage with a few people.

You can do that. You can.

 

What happens when it doesn’t work, and the lesson I learned

I did that with my health and fitness business for a long time. My blog gets hit at a million visitors a month right now. Not too bad. But knowing what I know now, I would not do any of that stuff, and that’s why I don’t do it anymore. That’s why I’m hoping to give you a bit of wisdom.

You can do that for the next three to five years, and hopefully at the end of that you’ll get some more traction. Or, you can build out a perfect process right now in your business that’s going to attract your perfect clients at the highest possible price and allow you to serve them at the highest possible level very quickly.

I’m talking within the span of two weeks to four or five months. The choice is yours. What we help our clients deploy is the latter. We help them build up their Perfect Client Pipeline so that even if no one knows who they are, even if they close their brick and mortar practice or gym, they just graduated from the Institute for Integrated Nutrition, or they literally just got their certificate, we can help them start attracting clients and working with them at the highest possible level in a very predictable and profitable way starting at zero.

That’s exciting for me.

 

The reason I’m back on Instagram and what I locked in first

Why am I back on Instagram? Let’s bring this full circle.

The reason I’m back on Instagram now, and I spent a lot of time thinking about whether I wanted to do this or not, is because for the past year I’ve been in the trenches dialing in our Perfect Client Pipeline and serving our clients to the highest possible level.

I’ve been building out an amazing team that now allows me to step out of a lot of that stuff. I got to the point where I was working less than a handful of hours a week. I thought, “What should I do with my time?” I was creating stuff to do because I had so much free time. We have great coaches on our team that support our clients.

That’s exciting for me because I don’t need to be a cog in the wheel. My business does not depend upon me. I don’t do any of our initial result accelerator calls anymore. I run a Q&A call once a week with our clients, but other than that I don’t have to do that much because I built out an infrastructure knowing full well that at some point I wouldn’t be a cog in the wheel.

The reason I’m back on Instagram is because I have more capacity now. I have more time, but most importantly, regardless of what happens on Instagram, we have our Perfect Client Pipeline that is bringing in clients every single day without my involvement.

Even when I was involved at more of a hands-on level, that’s what I was focusing on. I would do anywhere from 10 to 20 calls a week and I’d enroll the right people into our programs. That’s a very good use of your time if you’re enrolling people at several thousand dollars to work with you.

It’s a much better use of your time than playing on Instagram, but you might say, “Okay Yuri, how do I get people on those calls in the first place? Don’t I have to be more visible on Instagram to do that?” No. I mean you can, but it doesn’t help, especially if you don’t have much of a following.

We use Facebook ads. Those Facebook ads can also be seen on Instagram, so I would much rather pay for speed and predictability instead of putting 30 minutes into a post and a caption and hoping people will see it, like it, and if they don’t I feel depressed.

I’ll keep repeating this until I die: You have to have predictability and some degree of automation in your business because if your business depends upon you all the time, you’re toast. You don’t have a business. You do not have a business. You have a job.

If you are the one who is putting flyers up in Starbucks, getting referrals from your clients, doing little talks here and there, and that’s how you’re generating business, that’s not going to work. It’s not sustainable. How do you scale that? You don’t. If I were to ask you, “What are you predicting revenue wise next month?” and you don’t know, then you don’t have predictability in your business.

If you want freedom in your life you need structure and predictability. The only way to have that is by having a system that works for you instead of you doing all the manual labor.

 

The thought process behind the choice to get back on Instagram

So, why am I back on Instagram?

The second reason is because I enjoy sharing my thoughts, very much like with this podcast. I’m sharing things that I believe to be true. I believe Instagram is a great platform to do that. I believe marketing is sharing your beliefs more than anything else. It’s sharing your beliefs so that the people listening, reading your stuff, or watching your videos gets to the point where they know they can trust you and selling becomes almost unnecessary.

“But Yuri, shouldn’t you do that for people to do business with you in the first place?” The answer is no because the clear majority of clients that we enroll into our program don’t even know me. They don’t even know we exist.

In the span of less than 90 minutes most them go from a Facebook ad to watch our webinar. They book a call and they’re in the program that same day. It has nothing to do with them watching all my You Tube videos or listening to this podcast for months. When people are at a point where they need help, if you are there and willing to step up and serve them at a higher level, the right people will enroll.

With that said, there are people who will not work with you. Maybe it’ll take them two years before they’re ready to step up. Maybe you or other people are listening to this podcast and thinking, “Cool, Yuri. I like what you’re saying, but I’m not ready to step up and work with you guys.” There will come a point where shit is going to hit the fan in your life, or something’s going to happen in your business where you wake up and say, “All right. Enough is enough. Something has to change.”

When that happens, my goal is that we are top of mind for you.

That’s one of the reasons I’m back on Instagram and doing this podcast. I want to be of service. I also want to be top of mind, but it doesn’t mean that you must have this stuff to be top of mind for your audience. You can run Facebook ads and cull traffic with You Tube ads if you wanted to, and you can be in front of the right people all the time.

I’m on Instagram because I have stuff I want to say. I have stuff I want to share. I’ve built out a great process where I spend less than about 20 minutes on average a day on Instagram. I’ve batched my captions. I do Instagram stories for a few minutes every day, but that’s about it.

I understand where my time is valued. I understand what is a waste of time, so I don’t want you to be confused about the fact that I’m on Instagram because I need to use Instagram for whatever. I’m on Instagram – and I suggest you use Instagram or social in the same way – to support the primary process in my business.

I spent several months thinking, “Why do we want to be on Instagram? Is this going to be a long term play for us?” Yes, like this podcast. “Can we find our ideal clients on Instagram?” The answer is yes. “Is this going to drain my team in terms of time, energy, and resources?” The answer is no.

That was a big thing because most our team is focused on serving our clients. I don’t want to start diverting their attention now to posting on Instagram and stuff like that. I had to make sure that these things were in check before I said, “Listen, we’re going to do this. We’re going to do this right, and we’re going to do this in a big way.” It’s still a secondary activity in our business. That’s why I’m back on Instagram.

If you have thoughts you want to share, share those thoughts. That’s how you become a thought leader. One of the easiest ways I can look at someone and determine if they’re going to do big things in their business, is through their Facebook profile. Are they sharing other people’s stuff all the time, or are they sharing their own stuff?

If I go to someone’s Facebook profile page and all they’re doing is posting videos of other people’s stuff, they’re not a thought leader, they’re a thought sharer. If you want to step up and be a true expert in your field, start thinking about what you stand for and against.

What are the thoughts you want to share? What are the messages you want to get out there? You need to share your stuff. You want people to re-quote or re-tweet your stuff, not the other way around.

 

How I can support you in building your process

With that said, if you want our help and you want to see how this whole process works, attend our free training healthpreneurgroup.com/training. Go through it. I guarantee it’ll open your eyes. If you think it’s a good fit for you, we can talk after that. I guarantee that what we’re doing is very different from what most people are doing online.

That’s very refreshing. It’s very optimistic in the sense that it doesn’t take years to see the results you want. Also, join me on Instagram. Hey, why not? Say, “What’s up, Yuri.” My handle is Healthprenueur1. Join me there. Follow me. Jump into the conversation. I’m sharing some great stuff daily on the gram, and I’d love to connect with you.

That’s all for today. Thank you so much for joining me. I hope you’ve enjoyed this episode. Share this episode with somebody else who needs to hear this message because there’s a lot of distractions nowadays. There’s a lot of shiny objects. People are doing a lot of nonsense that is taking them further away from main thing in their business.

Thanks so much for tuning in once again. Continue to get out there, be great, do great, and I’ll see you in the next episode.