Many entrepreneurs struggle needlessly with new client acquisition because they ask themselves the wrong question, that being "How do I get more clients?" In this video, I cover what you should do instead so you can stop chasing and start ATTRACTING clients. I share 3 specific things you can do to achieve this.
The first one is to ask better questions. For example, one of the good questions you can ask yourself is, "Who has got your ideal clients?" There are plenty of possible answers, but here's a simple one that may not immediately come to mind: Facebook, Instagram, and Youtube - it doesn’t matter how specialized you are, these platforms HAVE your audience.
When it comes to new client acquisition, it also matters that you frame your mind to come up with better answers - because the reality is that your thinking determines your answers.
Second, you have to become the person you want to attract. A Honda Civic won't attract someone looking for a Ferrari. The same goes for attracting clients. Bringing a certain type of energy and mindset into what you do will attract certain types of clients. To get where you want to go, you have to already be there.
Lastly, make sure you build a better “mousetrap.” That is, build a better system that will pull more clients to you, without forcing you to work harder. With an effective system, you’ll never have to chase after anyone.
Watch until the end of this video to learn more, and in detail, about these 3 tips for new client acquisition.
