Today we’re going to talk about giving your prospects a bigger problem.

What I mean by that is when you’re having a consultation with a prospect who has a problem they are looking for you to help solve, there are deeper reasons that are leading to the problem that is top of mind for your prospect.

For example, if a you’re having a consultation with someone who comes to you and says they’re 30 pounds overweight, the weight is a symptom of an underlying problem.

It’s all about bridging the gap from where they currently are to getting them where they want to be by addressing not the symptom, but the problems that brought them to you in the first place.

In This Episode I discuss:

00:00 – 07:25 – Introducing Today’s Topic

07:25 – 17:00 – Small and Nimble Wins The Day

17:00 – 25:18 – What to Look For When Hiring A Coach

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What You Missed

As a company, we invest quite a bit of money every month on Facebook Ads.  Why?  Because 95%  of our business is driven through Facebook Ads and so this is an area we have a lot of expertise in.

With that being said, today we’re going to cover The 4 Ingredients of a High Converting Facebook Ad.

I want you to understand that it is very important that you build and acquire the skill of Facebook Advertising turning ads into profit.  This is probably the most important piece of your business’s engine.

The cool thing about Facebook ads is that once you understand how to do it, then it becomes math and psychology.

The 4 Ingredients of a high converting Facebook Ad are:

1.  Identify the problem

2.   Agitate the problem

3.   Introduce a solution

4.   Use a show stopping image