Is YouTube The Right Choice For Your Healthcare Marketing?

When it comes to healthcare marketing on social media, you’ve probably seen claims that Youtube ads beat Facebook ads. Is this really true?

Well, while there’s some truth in these claims, they might not apply to everyone. In this video, I compare Facebook ads vs Youtube ads, and explain why for a lot of online health practitioners, Facebook may be the best choice.

There are 3 things in particular that many people fail to consider when comparing the two platforms for healthcare marketing on social media.

First, in order for a video ad to do well and stand out on a video platform like Youtube, you need to be able to articulate and present your message in such a way that is really impactful. That’s a skill that takes some time to master.

When comparing Facebook ads vs Youtube ads, keep in mind the performance of certain ad formats on each. On Facebook ads, you won’t need a video for your ad to perform well. You just need an image (which has a lower likelihood of going wrong) and a copy. Whereas on Youtube ads, you won’t have any copy to accompany your video ad.

The second thing to consider when doing healthcare marketing on social media is the creative complexity of a video. On Youtube, production quality matters. In order to maintain the viewer’s attention, you’re going to need to employ techniques that most amateurs may not be able to pull off.

I share a third reason why Youtube ads may not always be the best choice for healthcare marketing on social media, which has to do with cost per conversion. Watch this video until the end to learn more as I compare Facebook ads vs Youtube ads, and see for yourself which healthcare marketing platform might be better for your business.

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What You Missed

As a health professional running an online health business, do you really need to use a health webinar for marketing?

My take on this? A health webinar for your business is CRUCIAL for health marketing. In today’s video, I discuss exactly why by sharing 4 reasons webinars are relevant in your business.

When I say webinar, I’m referring to a permanent pre-recorded health webinar that visitors of your website can view. This works better than a live webinar which needs extra health marketing efforts and resources to attract attendance. A good webinar is like a documentary telling prospective customers about your business and its offerings.

Having an effective webinar is key to growing your health business to more than 7 figures through online content. I know this because I’ve seen it in my business and in my clientele’s businesses as well. Having a health webinar for marketing is an excellent way to attract more clients because it provides excellent value for your audiences.

Yes, there are plenty of other ways to build and market a successful business. Still, many of them are laborious and complicated, while having a health webinar for marketing offers you the freedom and flexibility you need to do other things.

If you don’t like hard-selling, you have to have a good health marketing strategy, and using a health webinar for marketing is an excellent addition to your overall success.

Join us inside the Healthpreneur Hub 👉​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️