by: Yuri Elkaim

Today, we’re going to be diving deep and talking about some really cool topics with JR Burgess. If you’ve never heard of JR, he is the CEO of Rejuv Medical and MedFit, which is based out of Minnesota. They’ve got a brick-and-mortar facility as well as an online presence.

JR is doing a bunch of innovative stuff with stem cells and prolotherapy types of healing modalities to help people who might have no other options. The really interesting thing about JR is that he was a professional rugby player for a long time and he has incorporated that athletic mindset—along with many other lessons from his journey—into his business.

If you’re an athlete or you work with athletes, I think this episode will really connect a lot of dots for you. There’s something about that athletic mindset that really becomes a part of you for life, and we’re going to talk about the benefits of that and how to really utilize that in your business and in your life. Even I had a few big “a-ha” moments in this episode, so I’d highly recommend tuning in and listening to what JR has to say.

Click here to subscribe to the Healthpreneur™ Podcast on iTunes

In This Episode JR and I discuss:

  • The innovative components of JR’s practice.
  • Stories of drugs, alcohol and addiction.
  • The pros of hiring an athlete.
  • The journey from a 1,000 to 6,000 to 28,000 square foot facility.
  • Some common challenges with cash-based medicine.
  • Being an elite communicator.

4:00 – 10:30 – JR’s fascinating journey in life and business.

10:30 – 20:00 – Your story and the importance of a unique branded method.

20:00 – 29:00 – The championship mindset.

29:00 – 34:00 – The Rapid-Five questions.

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What You Missed:

On the last episode, I did a solo round where I talked about what I call a Proprietary Process™!

Proprietary Process™ is your “secret sauce” that helps you stand out from the crowd and produces results for your clients.

I don’t want to give everything away, so I’ll just say that this process will help you stand out in a competitive marketplace.

This is a really quick episode with some simple processes that can really help move that needle in your business.

You can give it a listen right here.

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Transcription

Have you ever had the thought that it would be awesome to hire a high level athlete in your business? This is something that I’ve thought about quite a bit, especially after the conversation I’m about to have with JR. Well, I’ve already had the conversation, you’re about to listen to it.

But our conversation is gonna be, for me, very illuminating. And I think you’ll find it to be the same. Now, what does this have to do with pro athletes and JR and all this stuff?

Well, JR is really an amazing person because of some of the stuff that he’s done in the medical space. He’s actually the CEO of Rejuv Medical and MedFit, which is based out of Minnesota. So they operate a brick and mortar practice and they use the internet to amplify what it is that they’re doing.

He’s partnered with Dr. Joel Baumgartner with the purpose of changing the direction of the current healthcare crisis, and they offer a full suite of weight loss and corporal wellness programs, all sorts of cool stuff.

But what I really got out of our conversation is that they’re doing some really innovative stuff. They’re using stem cell and prolotherapy types of healing modalities to help people, where maybe nothing else had worked in the past.

They’re doing some really cool things with monthly packages, to serve their customers and clients better. A lot of really cool things that they’re doing, and as I’ve mentioned, they’ve built up this brick and mortar practice that’s 27,000 square feet. And they are just crushing it, and crushing it in a very positive manner. I’m not saying stealing-people’s-money type of crushing it.

The thing I loved about this interview is hearing JR’s story, which is super inspiring. Part of his story has to do with the fact that he used to play a couple different sports at a very high level. And we got to talking about what really makes a great team member. Really looking at how his business has exploded, and not just him, but the people on his team.

There’s something to be said for having that athlete’s mentality. That mindset that only athletes develop, I believe, from a young age, and working on their own or within a team. That’s something that never leaves you.

If you’re an athlete, if you’re someone who played college ball, or sports at a decent level, you know what I mean. It’s for life. It’s in you for life. The way you think, the way you work, the work ethic, all that stuff.

That is really, really awesome. That’s a great skillset to have, and when I think about the people that I want to bring on my team, these are the types of people that I want to be surrounded by.

So JR is doing some amazing things. We’re gonna bring him onto the show. We’re gonna jump right into it.

 

Yuri:                Jr, how’s it going? Welcome to the Healthpreneur Podcast!

JR:                  Thank you so much. It’s an absolute honor to be on here. I’m really excited to talk with you today.

Yuri:                Yeah, likewise, thanks for being here. I’m pumped, because you’re doing some pretty cool stuff, and you’ve got an amazing medical clinic/facility that has helped a lot of people. Can you quickly just tell our listeners about what you do, and then we’ll kind of dig a little bit deeper into your journey?

JR’s fascinating journey in life and business

 JR:                  Certainly. It all happened about eight years ago.

I played rugby for about six years, at that point, and I had a chronic achilles tendon injury that just wouldn’t heal. I’d already had five knee surgeries at that point, and one of my patients, when I was a personal trainer, told me about this guy named Dr. Baumgartner, who does prolotherapy, PRP, and stem cells.

I was like, “Well, I’ve never heard of that,” but I’d already had surgery on the other achilles, I took cortisone twice to limp and play through games, because I was a D-1 athlete, and I really just didn’t want to give up sports.

Due to my past, sports has always been my life, my outlet, my energy, the only thing that could completely shut off the rest of the world, in my head, and I wasn’t ready to give that up.

So I went and saw him, and he told me, “JR, because you’re healthy, you eat healthy and exercise, I’d still like to draw blood labs on you to see if you’re gonna get a better healing outcome. But I think PRP, based on your tear, would be ideal for you.”

So we had the process, and just through conversations, he asked me what I was gonna do when I was done with grad school, and I said how I loved the show The Biggest Loser (which had just come out at that time). The doctor tells them to lose weight, and they listen so much better.

He said, “Wow, that’s so interesting, my background is family practice, sports medicine. If somebody comes in with diabetes or metabolic syndrome, I feel like I’m just covering it up. If they come in with chronic degenerative disc disease, I feel like I’m just covering it up if I don’t get them strengthening, working on their lifestyle.”

So he asked me to join him on that point, and I had an amazing outcome. I was back to years of rugby, and that’s kind of where it all started for us.

But we have a cutting edge clinic that has three main forces of cutting edge medicine, all relatively new—which is PRP, stem cells, and regenerative medicine. It’s been around for years, but it’s kind of brand new in terms of traditional medicine. It’s outside the box.

And then functional medicine, which I’m sure you’re familiar with, which is lifestyle medicine, hormones, telomeres, detoxifying—we were looked at as outside the box for that, but now healthcare’s starting to catch up.

And then we started that medical fitness component, which nobody was doing inside of medicine, and when we started learning how to integrate these and have some of our patients come through, we were blown away with how people were seeking this model and the results they were getting when we learned how to integrate these services together.

Yuri:                That’s awesome. So I’ve got a selfish question for you. I’ve had this lingering shoulder issue from playing a lot of tennis. I think it’s like tights, posterior capsule, all sorts of stuff. Is prolotherapy good for that, or is it more like labral tears, and more kind of deep in type stuff.

JR:                  Muscles, ligaments, and tendons are perfect for prolotherapy. So it’s ideal.

It’s the most conservative treatment, because if you think about cortisone, there’s numerous studies that show the deterioration that can happen. When you have surgery, you are creating immediate scar tissue. You have the chances of it not getting better, versus when you use your body’s own ability to heal—which is what prolotherapy is—it’s very good for ligaments and tendons, to try that one to three times.

If you’re using your body’s own ability to heal and wanting kind of that prolotherapy on steroids—using your own platelets, separating out the white blood cells and using your body’s own blood to heal, which has growth factors in it—that is where PRP can be effective.

So for me—torn meniscus, torn rotator cuff and labrum, which I’ve had over the last recent years—these are better with PRP and stem cells.

But my achilles tendon, my hamstring, some glute issues that I’ve had in the past, all were resolved with prolotherapy. But elbow tendinitis, shoulder ligaments, them have all been treated very well with numerous studies with prolotherapy.

Yuri:                That’s awesome. And it’s basically just an injection, right?

JR:                  Yes. Well yeah, the prolotherapy is the use of dextrose, where PRP is the use of your own white or red blood cells. And then stem cells the process of harvesting from your bone marrow and using your body’s own stem cells that are most rich, dense, inside of your bone marrow.

Yuri:                Yeah, that’s awesome. Well, enough about me and my shoulder stuff, let’s talk about you. So you have this amazing 20,000 square foot facility with all these cool technologies in terms of healing modalities … In your journey of building this amazing practice, what’s been the biggest struggle or challenge that you guys have faced, and how did you overcome that? What was the lesson learned?

The innovative components of JR’s practice

 JR:                  Great question. So essentially, the biggest challenge was that these were three new areas of medicine.

When we initially started, when we had 1,000 square feet, it was learning how to market. I could get referrals—we were getting amazing results with those few people—but we weren’t growing fast.

So the immediate challenge in cash-based medicine was learning how to market appropriately. Not just newspaper, direct mail, telephone books, TV, radio, all that traditional stuff that you’ve seen work. It was really learning through masterminds, where we first connected with different mentors and learned that you’ve got to tell a story.

So that was the biggest challenge in cash based medicine. People want to learn why you do what you do, they want to know that you’re a real person, that you have real struggles. They want to identify with the personal brand or a voice behind cash based medicine, because all the surgeons and the traditional doctors don’t have to do that.

And they’re against this, on some levels, because they just don’t know about it yet, and think it’s outside their scope.

So that was the biggest challenge—learning how to do that. But once we learned how to do that, that’s when we went from 1,000 square feet to 6,000 to our 28,000 square foot facility. And four years ago, because of our great success of teaching other doctors how to do that, we started MedFit. Now we’ve been in 50 other clinics, worldwide.

I just signed a deal in China for 100 clinics that are gonna be replicating our license system to really impact healthcare worldwide, with these preventative and lifestyle conservative medical treatments.

Yuri:                That’s awesome. Good for you. So out of the different strategies for marketing, what was the most effective in getting people to know about your clinic and come in?

JR:                  The most effective was definitely the fact that we’ve always been a place of results. Anybody that I ever coach, if their skills aren’t enough to produce a result, I think their attention needs to go right back to the service they provide. Because if you want to have sustainability and long term outcomes, you have to be able to produce what you’re selling. Especially in cash based medicine, where a stem cell costs $6,000.

For personal training and functional medicine, we’re asking people for $1,000, $2,000 packages, and people are so used to using their insurance. So, we’ve always been good at socially connecting, telling stories, providing content—that was always our voice. But still, what some of the providers lacked was telling their story, being humble, learning to reveal their flaws, just like I heard you present at Dr. Osborne’s conference a couple years ago.

Their content is not epic, it’s informational. It’s science. You have to connect with their heart and their intellect.

Your story and the importance of a unique branded method

So, my biggest job and focus is teaching our other doctors how to tell their story, and how to connect and be real with people. This last year, I was in masterminds with Lisa Sasevich, and Mike Coynes. It’s all about telling stories. That’s what I’ve learned.

And for the two and a half years prior, we grew MedFit to 20 locations because we’d go speak at events. And we had a successful model, but it was interest. I would over-information. I’d over-deliver, and people would think they could do it on their own.

Versus this last year, with those two masterminds, I learned how to speak and sell from the stage. I was able to better tell my story. I more than tripled our business this year with no different business system or operation other than learning how to emotionally tie and connect stories together.

That has made the world of difference for our business model, hands down.

Yuri:                That’s awesome. And it’s so rare to do that as a medical professional, right?

You don’t see many doctors doing that and I think you’re doing a great job at really educating the people on your team to be aware of that. Because it doesn’t matter if you’re a doctor or a teacher, people want to connect with others.

And as you said, the power of stories is the best way to really transfer information and bond people. And you’re connecting with people at a heart level, as opposed to just a brain level. That’s awesome.

 JR:                  A hundred percent. And you need to do that with doctors, because if you think about doctors and their mindset and their psychographics—they hate to sell.

They want to provide care. They want to heal people. The last thing they want to do is market or sell. They don’t associate with that.

So it’s re-triggering and connecting, sharing your heart, attracting, in something that resonates deep within their core—otherwise it’s a disconnect. So marketing and salespeople get a bad rap until they can learn to just change on the delivering and how to connect and speak the way they would speak to their mother. Or convince their brother on why I can’t let you have surgery. Letting their heart show.

And doctors are analytical, they’re information based and science-driven. They’re so used to trying to say that, but it doesn’t connect with the human interest at home.

Yuri:                Yeah, and so again, so if you’re at a party with a bunch of doctors and they’re talking about their practice, how it’s struggling … What advice would you give them?

JR:                  I want to look and see if they have an attraction problem, especially in cash based medicine. Because a lot of them can get people through the door, but then they have a one-and-done system. They don’t have a unique branded system that says, “Over the course of a year, I’m going to take you from here to here.”

So that was another lesson. We had all these great services, but if there’s not an infographic or a treatment plan presentation that shows them how to close the gap of, “I’m not healthy” to “I’m healthy,” or “I’m in pain” to “not in pain,” then it doesn’t work. Because just like in business, nobody is gonna come and get one injection and be healed from 20 years of chronic pain. No business owner is gonna take one masterminding course and be a guru or change the world.

It’s a dedication—just like it took for them to learn how to gain the medical knowledge to treat patients—to treat business the same way. There’s no quick-fix solution to business or medicine in healing outcomes. So once they can start resonating with how that identifies to them, it’s much different for them to understand how important the learning curve of this really is.

 Yuri:                That’s awesome. You said “unique branded method.” I want to touch on that because that is huge for people to understand. Especially in this marketplace, which is extremely competitive, right?

 JR:                  Yes.

Yuri:                So how did you come across that idea? You mentioned that you’re licensing your methodology to 100 clinics in China, which is awesome. That is something you can’t do unless you have a unique method. So how did you come across all that?

JR:                  Correct, exactly. So structure equals freedom, as you know, from Craig Ballantyne, but it’s also a process.

Anybody can say they do medical fitness, right? Just like we had. I had all sorts of documents, organization, and we still have this. But when you are presenting something, it doesn’t show confidence if you can’t show the roadmap.

So when you say, “Here’s our five pillars of success to make a cash practice successful,” or “Here’s our medical fitness impact plan” … Then you can take that acronym, IMPACT. I is for integration, and it’s all about combining the medical services. M is the marketing, here’s our marketing strategy, A …

It’s a formal process which makes the receiver, the recipient see value in it. “If I don’t do the marketing, then I can’t have the full result.” So it’s a retention strategy, it’s an operating process, and it’s organized knowledge, which makes it sellable. It’s a system that, if you go through A, B, and C, you’ll get this outcome.

So our medical system is called C-FAN—which we are rebranding, because it really doesn’t say what the outcome is—but when you look at C-FAN, if somebody came in for knee pain today, it’s not that one injection is gonna remove knee arthritis of PRP.

Instead, we look at C-FAN, and the C is cell health—we’ve gotta optimize your testosterone, your vitamin D, your thyroid, to get the best outcome, otherwise it’s not gonna have the same success. Then F, we’ve gotta get you functionality, which is PT, get you moving, which is medical fitness, getting you in the right brace. And then our A, which is PRP, stem cells, or prolo, and N—now there’s a concentrated path where every provider, every employee in our system can see, this is how we go about business.

So you’re not relying on one person that has all this knowledge. It’s a system that can be replicated. And if you don’t have a system, you can’t replicate and scale.

Yuri:                That’s awesome.

JR:                  But it also shows how to get the best outcomes, so you don’t have those clients or consumers coming back to you and saying, “Well, your injection didn’t work.”

Well, can I see if you did X, Y, and Z? Well I see you haven’t. That’s part of what it takes to get this maximum outcome.

So what I do with our mastermind and our license program … I can’t promise them a profitable business just because they buy our system or because they join our mastermind. So instead it’s, “I will take you on this three year journey to a seven figure cash practice,” or “I will take you over this next year in our program to help you get off all of your medications, change your life, and give you the most confidence ever.”

So it’s a comprehensive system that is important for retention, for selling, and for scaling and growing. And to me, all of those elements are gonna be missed without a branded system.

Yuri:                That’s great. That’s really good advice.

And so, if someone is a practitioner or an online health expert, they do what they do, they produce results, but they don’t have any system. They don’t have a methodology. They haven’t really documented that.

How do you advise them on how to start really packaging that unique method?

JR:                  Great question, and this is where I tell our doctors the first step is gonna be.

I want you to look at your ideal perfect client that you got your best result with. Start right there and look. I want to look at somebody who came in, that had degenerative disc disease and chronic pain for 20 years. They came in, they did physical therapy, they did PRP, they actually worked out and started eating better.

How many visits did that equal to give this perfect, ideal client the best outcome, and what did they do?

Great. And then I’ll look at the history of all my clients that have had the best outcomes. What, secondarily, did they do? Well of course, they ate better, they did all these different parts of what this process is.

So then we just kind of look at, what did they all go through? Well they did all these things—and then we name each one of those and create a cute little acronym behind it. And we try to say, keep it under five acronym levels, or part of your system, so it doesn’t get too confusing.

But just start there, because that’s what you know, what your mom or your ideal client is gonna have to do to get the best outcome that you can deliver. And then, as you learn how to operate better, how do you get people better results in shorter and better times? And then your system changes and evolves over time.

But really, you’ve gotta look at your ideal customer, and I hope that’s good advice, for a starting point.

Yuri:                Yeah that’s awesome man, thank you for sharing that JR, that’s really good. So if you were to start all over again, what would you do differently, if anything, knowing what you know now?

JR:                  Oh man. Certainly, some of the things that I didn’t know was leadership and management.

I think I told stories from the beginning, just because I’m so passionate about what we do, but how to do it in the right structure and format, like I said—that’s what made the big change.

So content market, I’m so happy we got into that. I don’t think I knew enough about leadership and management. I made some bad decisions, I didn’t know how to react, I didn’t know how to build the deposits in the banks when we first started.

If you want to try to build a growing and scaling company, being an elite communicator, I think, is really important. And I made some mistakes along the way because of that. So that is what I would do, if I could do it differently.

Stories of drugs, alcohol and addiction

But what I’ve had to learn to do and what I’ve had to overcome is, in the sixth grade, I was teased really bad by a teacher. And I ended up having plastic surgery. My self confidence was absolutely shot. I got into drugs and alcohol really heavy in high school, and that was my only outlet. Sports, drugs, and alcohol was the only way I hid pain.

I had such low self confidence. And I knew I was called to change healthcare and partner with Dr. Baumgartner to do this, because there was such a gap in healthcare and nobody was doing this.

I knew I’d have to stand on stages, and speaking and communicating were some of biggest fears. I’ve learned to just overcome that and transfer my ability to sports. I looked at it the same way. When I had sports, I’d have to pee three or four times, but when I got on the field, I knew I was confident and good.

So, speaking became the same way. I knew I’d have to go speak, and so getting on stage was the same thing. I would not sleep a week before. I’d have to go pee four or five times, and it was just a mindset change where I realized I’m able to look at speaking as the same way as sports.

As soon as I get up there, I love it. I’m passionate about it. I’m always happy after, it’s just the nerves and anticipation. And now I long for speaking—I love it, it’s my favorite thing to do. So my failure was that my mindset wasn’t right—and you’ve heard that, it gets tossed around a lot.

But viewing everything right in terms of self responsibility, to own your journey, so that you can do whatever it takes, that you can be successful with the right mind. I feel the mentors helped me with this and helped me really overcome my weaknesses, to really have the dreams and purposes I wanted come to life.

Yuri:                That’s really cool. I mean it’s something I think a lot of people can relate to. We all have our own kind of issues and self doubts and self confidence issues … How did you bridge that gap?

You talked about mentors and them kind of helping you through that a little bit, but what advice would you give to someone who almost has imposter syndrome? They’re like, “Who’s gonna listen to me? I’m not good enough. Why should I do this?”

 JR:                  I get that. I lived that every day, and I still do at some times—because of my past and what I’ve gone through, from being teased. And I’m actually an introvert.

So even for me to go network and communicate is hard, because in my mind, I think people judge me. But what happened to me is that I knew I was a coach from day one. The minute that I was teased, I became an empath, and I always wanted to help people. I was the captain on the sports teams.

So there were areas in my life where I was strong, but I was always a good coach. Meaning I came and I was working really hard, going and building this business. Craig Ballantyne handed me a book called Turning Pro by Steven Pressfield, and he said to me, “JR, you’re always saying that you’re gonna change healthcare, and you’re confident, and there’s nothing you won’t do to make that happen, even though it’s uncomfortable. But I think how you drink…” which is to say that I was a problem drinker. I didn’t drink often because I was so dedicated to work, but every time I did I blacked out. And he said, “I think you’re an amateur in a few different areas.”

I read that book and five years ago that was the last drink I ever had, because I went to church and I found this was my calling. I never had that in life—this is another part of the story—and I knew this was my purpose and my calling. I would have to be real if I wanted this. I would have to turn pro to actually make it happen.

So there’s not one thing I will do through this mission to make it happen, but at the same time, this is also my curse. I’m just like everybody else. Everybody has a strength and a weakness. My absolute strength has always been my dedication, determination, and hard work.

From athletics, I was never the most talented, but I worked harder than people. In college, I studied harder than people. Any job I’ve always worked harder, even though I never had the most talent.

I use that to really just say how I made this happen, but also giving up addictions like the drinking, the food that I’ve had, the sex, the drugs in high school, I still have this addictive personality. And over the last eight years I’ve worked 100 hours a week.

I’m learning that I have to have some sort of balance, but I’m at peace that this is a healthier addiction.

I would rather work 70 hours a week because I love this. I don’t want to go bowling, because I’m too injured. I want to work because I’m so committed to what I do but still be able to shut off and be present for my family.

That was the balance that I’m having to overcome as an entrepreneur—how to turn my addictions to my strengths, but still have enough focus and putting down the phone, being so present with my family that my whole purpose of changing healthcare isn’t lost within my family, because I’m addicted.

I could go one way or another if I’m not careful.

Yuri:                That’s so good, man. Thank you so much for sharing that and really kind of opening up, because that’s not easy to do. I just want to commend you on your journey, because a lot of people might play the victim, right?

They just might say, “You know what? This is who I am, this is the way the cards have been dealt,” but you’ve used that to your strength, and you’ve really used that to shape a lot of people’s lives so I just want to commend you on that. That’s awesome.

 The championship mindset

JR:                  Thank you. It’s what I call the championship mindset—just like with the sports—versus the victim mindset. Anybody that’s saying, “My people won’t pay cash, it’s my market, it’s my employees, I’ve had bad partners before, I’ve had this and that.”

I tell them, until they can fully own every ounce of success—what it takes to learn, how they interact with their employees, what they expect, the relationships they have—until they can own it all, they’re gonna be a victim of circumstances versus what they can control and succeed. And again, that mindset has continued to propel me, that athletic background.

As the CEO, I’m responsible for every employee that I hire, I’m responsible for the happiness in my marriage, I’m responsible for our success. And when you look at it that way and then have self love and learn to say, “Okay, I made that mistake and didn’t learn,” that is where you can start to enjoy the process versus being on the horizon and always thinking, “Well, only when I get there.”

I’m now starting to enjoy the process, instead of only when I’m successful. So you have to own your own happiness in it too.

Yuri:                Well you’ve definitely inspired me. I just had an “a-ha” moment. I come from a background of very high level sport as well, and I look at a lot of really successful people in our space—whether they’re the face of the business or more of an integrator role—and I’m like, “Yeah, they were high level athletes.”

And there’s something that I’ve recognized, over the years. I call it the lifelong athlete, where you’re an athlete forever. You have the mindset, you have the work ethic. That’s something that will never go away, no matter what you do. And I just had an “a-ha,” as you were talking about this.

When I’m hiring people, now, I think I’m gonna have to look at their background. If they had an athletic background, at a high level, that’s gonna be a good check in their favor, because I think those are skills and leadership capabilities. There’s a work ethic, and just mindset traits that are so ingrained in how we live, that it’s a huge asset to bring to any business.

JR:                  I agree, 100%. And there’s always the outliers. I have a handful of employees that weren’t athletes that are exceptional, and that’s what I’ve come to learn about leadership management.

As long as I’m meeting with them 30/60/90 with their job descriptions and looking at the core values. If they’re the right fit, I will get the right team.

But certainly Dr. Baumgartner, my partner, was a D-1 gymnast and diver. My main operations guy was a D-1 diver, and almost at the Olympics. And these are warriors, within our practice, with a warrior heart to change healthcare, but they’re competitive! We’re competitive with each other! Who’s putting out good content, and bringing on deals, and getting amazing outcomes, and having advances in our group.

We compete, no different than when people join a challenge or a competition. You’re competing. There’s got to be that there, but not everybody is motivated by competition, but we all know it can certainly enhance a drive and an outcome.

Yuri:                Yeah, that’s wicked, man. JR, this has been tremendous. I want to thank you for sharing everything you’ve shared so far. Are you ready for the rapid five?

JR:                  Yeah, absolutely, thank you.

The Rapid-Five Questions

Yuri:                All right. Here we go. So you’ve got no idea what these questions are, like none of our guests do, when I ask them. So here we go, number one. What is your biggest weakness?

JR:                  My biggest weakness is technology. Without a shadow of a doubt.

But I knew that weakness, I was self aware. I think that’s so important to know about yourself. I knew I was terrible with technology. I’ve hired around that from the beginning.

Also, not very organized. I have a personal assistant, and my main operations people. With the Colby test, I know how to hire the right people around me for what my weaknesses are.

Yuri:                That’s awesome. What’s your Colby score, out of curiosity?

JR:                  I’m a 4-5-7-3.

Yuri:                Nice. I’m a 3-5-8-2, so not too far off.

JR:                  Yeah, absolutely.

 Yuri:                Yeah, that’s cool. But yeah, so for those of you guys listening, if you haven’t done your Colby or created a Colby profile for different job roles on your team, it’s a game changer. It is so awesome.

 JR:                  Absolutely.

Yuri:                For the longest time I couldn’t understand why people didn’t think like I did, and I’m like, “What do you mean we can’t have this thing done by tomorrow?”

So I did my Colby, then I had my team do their Colby, and I was like, “Oh, okay, that’s why.” It’s like I’m speaking Japanese, they’re speaking Arabic, and when I figured that out it was a day and night difference. So yeah, get the Colby done, it’s awesome.

 JR:                  Yes.

 Yuri:                All right. Number two, what is your biggest strength?

 JR:                  My biggest strength is one-on-one communication with inspiring action. So coaching. You know, helping people get past their fears. I understand, because I know I have empath abilities and I have no judgment.

I’ve been through it all, I’ve done everything imagined, I judge nobody. I only want them to take the first step, and I’m good at creating action and first steps with their limitations in mind.

 Yuri:                Wicked. Number three. One skill you’ve become dangerously good at in order to grow your business.

 JR:                  I don’t know that I’m good at it, but the numbers and conversions is definitely speaking from the stage. That changed from a fear to something I’m getting pretty darn good at.

 Yuri:                Awesome. What do you do first thing in the morning?

 JR:                  What do I do first thing in the morning? I get up, I pray, then I start my ten minute morning routine where I’m thinking about the top priority of the day, the three people that I’m grateful for, and the one person that I’m going to acknowledge today in our practice.

 Yuri:                Beautiful. And complete this sentence: I know I’m being successful when ____.

 JR:                  I know I’m being successful when I walk off of a stage and I get the affirmations. Not having that as a young kid, affirmations are my love language. So when I get that feedback, even though I haven’t had 500 locations and I’m not making 50 million dollars and helping the ten communities—the way I think big is when I know people come and tell me I helped them. I get emotional very easily that keeps me on the right path.

Yuri:                Beautiful. JR, this has been such a great, great conversation. I want to thank you so much for being open and transparent and taking the time to share your journey, your wisdom with our listeners. What is the best place for people to check out what you guys are up to?

 JR:                  Rejuv Medical is our clinic and MyMedFit—but we’re changing that name so that it’s more encompassing of what we’re doing with our mastermind program now. But if anybody ever wants to email me, Jennyh@rejuvmedical.com, which is my assistant.

I have a free book that I give anybody called The Medical Fitness Impact Plan, which kind of explains what we’re doing in healthcare with fitness and lifestyle medicine. But if they want to look at our clinic website, how we’ve integrated all three of those things together, it would be a good place to search a few edges of cutting edge medicine.

Yuri:                Beautiful. JR, once again, thank you so much for taking the time.

JR:                  Thank you for all that you’re doing in the industry. Your presentation, it was awesome. Even learning your epic contact and seeing what you’re doing in the industry. Keep plowing ahead, because you’re an inspiration to so many. Thank you so much.

Yuri:                Awesome, thank you so much, JR.

 

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Yuri’s take

I hope you enjoyed that one, guys. That was a lot of fun. I had a great conversation with JR after we finished recording—we just went a little bit deeper on some of the topics like hiring team members.

He asked me what was one of the challenges or areas that I need help with in my business, and I’ll be very honest with you, I think one of my weaknesses is asking for help.

I rarely ask others for help, and that’s a weakness of mine. I think what that means is that I’m not willing to be vulnerable, as much as I think I am. Because when you ask somebody for help, you’re basically saying that you don’t know something and you need assistance with it.

And I think there’s a lot to be said for that, for being open and vulnerable enough to ask somebody else for help. That’s something I’m working on.

And I know for a fact that I definitely don’t know it all. I’m not gonna pretend that I do.

I’ve spent a lot of money on coaches, masterminds, mentoring, and so forth. So I’m always very conscious of the fact that, for me, growth is really important.

But if you’re like myself, and you like giving advice as opposed to asking for help, you’re probably in the same mindset as I am. You don’t want to be seen as a little bit weaker, less stoic—and that’s okay, right?

Because here’s the thing—people want to help you. People don’t ask because they think you have your shit together. I think when you ask for help in a way that’s genuine it really breaks down a lot of barriers and allows people to come in closer to you. You can really just open up a cool dialog and take that relationship to a much deeper level.

So that’s just one of the little insights that I got out of our conversation. I hope you enjoyed the interview, ’cause I had a lot of fun talking with JR. He’s doing some really cool stuff. You can tell he’s amped up.

He’s just on fire with this stuff, and that’s why I love bringing these amazing guests on the show. Highlight the journey. Highlight the highs and lows, the crappy points and the good points, the lessons learned along the way. So I hope you’re enjoying these episodes and enjoying the lessons and the inspiration.

If you have not done so already, I’d greatly appreciate if you left a rating or review on iTunes—and while you’re there, be sure to subscribe to the podcast, if you still haven’t done that for whatever reason.

And I want to thank you, once again, for taking the time out of your busy life to be with me and for tuning in for another fun conversation. Hopefully it’s lifted you up, it’s given you some cool ideas.

So, that’s all for today. Thank you once again for being with me. Keep up the amazing work, because what you’re doing does make a difference in people’s lives. Even if it’s one person, it matters, okay?

So go out there, and continue to be great, do great, and I look forward to seeing you in our next episode.

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Follow JR Burgess At:

https://rejuvmedical.com/

https://rejuvmedfit.com/

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