by: Yuri Elkaim

Today we’re going to talk about keeping up with the Jones’, big plates and making more money.  I’m sure you’ve got to be wondering what all of this means has to do with each other.

Keeping Up With The Jones’

For openers, you may have heard me say you become your environment.  Your environment will shape you beyond what you can imagine.  This is why I believe keeping up with the Jones’ is a really good thing for your business and you as a person.

This is not about competing with other people. It’s about raising your standards. When you surround yourself with higher ambition, you start doing things at a higher level.

There are things that happen at different levels of life and if you can put yourself in those higher levels of life, you’re going to have better experiences, you’re going to be pulled up to bigger and better things.

Big Plates

Moving on to the next topic, let’s get into Big Plates.

What happens when you’re at a buffet and you’re given a big plate?  You fill it up with lots of foods.  To eat less food, you use a smaller plate.

In terms of your business, you want to have bigger plates in your business and if you go back to my previous episode, where I talk about creating deficit in your business, a bigger hole, that needs to be filled.

You will find a way to make things happen out of necessity to fill the hole.

Making More Money

You should not be the least expensive option in your market place.  The way you price your stuff is in direct correlation to results people get.  This is why it’s so important to incorporating premium pricing in what you do.

You can never be the market leader by playing at the bottom. You can never be the market leader by competing on price.

The more you compete with others, the more you’re comparing yourself to other businesses instead of worrying and focusing on your clients. When you focus and obsess about your clients, you eliminate the competition.  All you need to do is focus on your clients, the problems you can solve for them, and figuring out better ways to do that. When you do that, you become the leader in your market.

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In This Episode I discuss:

00:00 – 04:00 – Introducing Today’s Episode

04:00 – 13:43 – You Become Your Environment

13:43 – 19:00 – Big Plates

19:00 – 21:20 – Making More Money

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What You Missed:

In our last episode I talked about how to make more money by giving some of it to me.

Whenever there is a necessity, that is when we are called to a higher level of action and we do whatever we can to make things happen.

But for some reason, we end up dong the bare minimum in business where we become conditioned to making enough to covering the bills.

What you need to do is trick your brain to do above and beyond the bare minimum.  What I want to do is think of ways to stretch higher instead of just the bare minimum.

One of the ways to do that is to hire a coach.

If you were to hire me to help you get more clients and grow your business, you are now going to have a little bit of a deficit that you have to pay every month.

Knowing that you have this commitment, you will find a way to make that happen. When we don’t have necessary expenses, we don’t make the money to pay for them.

I do think there is positivity to creating gaps — deficits that you have to fill. When you create a vacuum, you find a way to fill that vacuum.

Once you watch this short episode in it’s entirety, and you get the context around what I’m saying, it will make sense.

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