Million Dollar Business With a 5,000 Person Email List – The Story of Healthpreneur

Transcription

Ho, ho, ho. Merry Christmas. Happy holidays. Can you imagine? Can you believe it? It’s Monday, December 24th. Listen. If you’re listening to this, I want to say a big thank you because you’re listening to my beautiful voice and inspirational message on Christmas. It’s amazing. I hope you’re having … If you celebrate Christmas, I hope you have an amazing time this week, and lots of love, and good stuff with friends and family.

Today, I want to share with you how we built a million-dollar business with a 5,000-person email list, and I want to share this with you because a lot of people think they have to have a huge following to amass more money. I mean, you certainly could do that. You could sell a large volume of a low-price product, or in our case, you could go with a smaller volume of a higher priced solution.

 

How Healthpreneur started and why I transitioned out of my fitness business

So, the way this all started out with Healthpreneur, I figured I’ll take end of the year to talk a little bit about the story of Healthpreneur because I think it’s a really good example of how we help our clients build their businesses. When I first started Healthpreneur four years ago, I have been doing workshops and masterminds behind closed doors, and a lot of people were just like, “Hey, man. I heard you had an amazing mastermind. Some really great people there. When is the next one?” and I’m like, “Oh, I don’t know,” so I was just teaching what we were doing in our health business, and I wasn’t really like the business building marketing guy that Healthpreneur has come to become.

Eventually, that’s the point where people just say, “Why don’t you put something more formal together?” There’s obviously a big need for this in this space, and I obviously saw that between the people asking me for help and advice, and seeing the massive herds of health experts, and health coaches, and practitioners who were just lost at sea when it comes to building their business online, and I was like, “You know what? There’s a really big need for this. We’re going to really explore this in a big way.”

What I first started doing with Healthpreneur is I actually started teaching what we are doing in our health business, and so that was like the funnels, the lead magnets, the ascension like the upsell flows, all that kind of stuff, and content marketing. We did that for about a year, and I started to recognize very quickly that a lot of people are having a tough time making that work. They are having a tough time running ads to a $10 offer with an upsell flow. They’re having a tough time building a blog from scratch to making any noticeable income in any short amount of time, and I just started to realize. I’m like, “Listen. This is a big disservice to them if I continued teaching this stuff.”

After about a year, I said, “You know what? I’m not going to teach this stuff anymore. I actually don’t like a lot of this stuff we’re doing in our health business.” Listen. There’s nothing shady. We’re doing great stuff. We have great content, great products. I just don’t want to run that type of business with Healthpreneur, and the irony was like, “Well, what is it that we are doing to attract our clients and build our business?”

 

How I boiled it down to our ONE thing

It was more or less the perfect client pipeline, and so we started thinking about this because I was running workshops on content mastery, and then I was like, “Do I want to do another workshop for YouTube stuff and another workshop for clients enrollment and all this?” I’m like, “You know what? Let’s just forget about all the nonsense and complexity. Let’s just simplify it. Let’s boil it down to the one most important thing that we’re doing that can serve our clients very quickly,” and that became what we are today, which is we’ve got our Health Business Accelerator workshop, which is the six-month online program, and then we’ve got our Luminaries Masterminds, and then we have our yearly event, which is Healthpreneur Live, and that is it.

So, that is everything we have done to build a multiple-million-dollar business, and the thing like the reason that we were able to do so with a 5,000-person list is because … Listen. We’re like a niche within a niche, so for you, the listener, you’re in the health and fitness space. You have a huge audience that is infinitely scalable. If you have an offer to help people lose weight or improve their health, like you could build … It’s crazy how many people you can get in front of with Facebook ads as an example.

For us, it’s a little bit different because generally, there are fewer people interested in entrepreneurship or who have their own business than who want to improve their health, and there are even fewer people who are entrepreneurs in the health space, so we’re like a niche within a niche, and as a result of that, we don’t have the massive scale or volume that a health and fitness product or offer might have, which is a good thing in your case like you can go crazy in terms of how you want to scale, so we decided, “Listen. We’re just going to become the world’s leading company, training and coaching company for health entrepreneurs who want to start and scale high-end coaching business,” and that’s what we’ve done.

That’s all we’re doing, and so we don’t have any programs for like $97, like no do-it-yourself courses because here’s the thing. We realized that it’s a disservice to our audience if we’re to sell them that stuff. I’ll be honest with you. In our workshop, we help our clients very intimately. We review their webinars. We review their Facebook ads. We review their like enrollment calls. We do all of this stuff with them, and we do that because we are only interested in helping them get results.

If our sole focus was on making money, we could … Yeah, we could. Sure, like, “Here, buy the course on and so on for a lot less, and you do it yourself, and you can figure it out. We’ll just make a lot of money, make a lot of sales, but don’t ever contact us.” That’s what a lot of companies do. All these product launches you see online, that’s essentially what it is. “Buy this program for $2,000. Figure it out yourself, and if it works, great. If it doesn’t, too bad.”

 

Our number one priority and how we built it into our model

We don’t want to do that. We decided if our client results are the number one priority in our business, then we’re going to build a business around getting them results, so yes, the client has to show up and do the work, but we’re going to give them more coaching and support than they can handle, and that is how we have been able to build a very, very successful business in a very short amount of time because we decided we’re not going to sell $10. We’re going to work with people at the highest possible level and do the work with them. We’re going to maybe have not hundreds of thousands of people on our email list, but the people on our email list are for the most part our clients, and we’re going to really help them at a deep level, and we’re going to move to the next level, and we’re going to help them, and we’re going to help them, and we’re going to help them.

 

What we have planned for 2019

So, that is the story of Healthpreneur. That’s how we came to be, and I’ll just give you a couple things that we’re working on for 2019 where things are going to evolve a little bit, so you’re going to see, and you’ve heard me talk about this, how all we have is our workshop, our mastermind, and our live events. That’s it, and not that that’s it. It’s a good thing to have less. Honestly, in your business, you should have less than more, but in 2019, we’re going to be rolling out some new initiatives to start doing more and being in more places, so you’re going to start seeing more than just the workshop, and it’s not going to be in the form of like a YouTube course or a blogging course.

We have all this stuff. We give all this stuff to our mastermind members who are ready to deploy that, but what you’re going to start seeing a lot more of is books, some interesting different things along those lines. It’s going to be a little bit more accessible for certain people, and I just want to give you a little of a forecast of some of the things that we’re doing because our goal is to dominate the world. When people think of health and fitness, building a business in the coaching space, it’s Healthpreneur. That’s it.

So, if you’ve got friends in the health and fitness space, you got to tell them to listen to this podcast. You got to tell them to plug into our ecosystem, and we know that not everyone is going to be able to work with us in the workshop at least initially, so we want to be able to provide some really great resources to help you guys and give you guys stuff at a very accessible level that most other people are charging a lot of money for in the form of courses or things that don’t even work if you’re to do them on your own in the first place, so we are going to be expanding our message. We’re going to be expanding some of our content in terms of things we can deliver to you guys, and that’s starting with our Healthpreneur Focus Planner, which is amazingly exciting.

I’m not even going to tell you about it right now because we’ll just wait to next week’s episode, so December 31st, we’re going to talk about how to crush your goals in 2019, and I’ll tell you more about our Focus Planner because this is a bad boy that I’ve been working on more or less for three years in some way, shape, or form in one iteration, one variation, one thingamajig, and we all brought … We brought it all together, and we actually gave it to our clients and mastermind members at our LA meet-up or our LA meeting in November. Now, we’re going to be rolling this out in a very, very big way, so stay tuned for the Healthpreneur Focus Planner. It is a game-changer.

I know like listen. You’re probably saying, “Really, man? Come on. I already use a planner. I’ve used 10 different planners.” I understand there’s not one planner just like there’s no one diet for every single person. This is a planner I built for myself. I built this planner for myself, for the way my own brain works, for what I want to have in my own life, and I just feel that from whatever … everything else that I’ve seen, it’s probably the most comprehensive planner in terms of taking the high-level picture vision and bringing it down to the day-to-day to help you really focus on what you can control, and it’s awesome.

 

Why you don’t need a huge following but need a good process

So, I’ll tell you more about it next Monday, but for now, I just wanted to give you a little bit of a story about how we built Healthpreneur to where it is right now and to let you know that … Listen. If you’re offering coaching, if you’re selling coaching for $3,000, $4,000, $5,000, $10,000, you don’t need a huge following. You don’t need a huge following, and if you’ve got a huge following that you’re building, man, that’s going to be like gasoline to the fire, but it all starts with having that perfect client pipeline because you need that predictable process for bringing new leads and clients in, and that’s the number one thing that we focus on very early on with Healthpreneur, and that’s the one thing we did right when I look back.

They say a hindsight is 20-20. Knowing everything I know now from my health and fitness business, I started Healthpreneur the right way, and that’s what we’re helping our clients do is we’re helping them start things off the right way so they don’t have to do a thousand different things, so they’re not having to write pages upon sales copies, launching summits, doing all sorts of nonsense. We’re doing what works. We’re doing the small number of things that are going to move the needle in the biggest way, and then beyond that, we can start looking at expanding and really building an amazing brand.

 

What you can do to move the needle in your business

So, if you’re interested in working with us, if you’re interested in making 2019 better than 2018 was, if you’re not one of our clients and you’re looking at 2018, I want you to ask yourself, “Did I get the results I was hoping for? Did I see the income? Did I see the impact? Did I enjoy the freedom that I wanted this year?” If the answer to that question is no, then what’s it going to cost you to continue doing that? What’s it going to cost you to continue doing what you’ve been doing?

You can listen to all the podcasts, you can read all the books, but at the end of the day, that stuff is not moving the needle. You just have to be honest with yourself about that, and whether you’re working with us or somebody else, that’s totally up to you, but I have a very biased opinion that we’re the best solution. If you’re somebody enjoys coaching and you want to build out a premium-priced leveraged group coaching program, whether that’s doing virtual coaching, retreats, workshops, or even if you want to expand your one-on-one coaching, we are the best in the health, fitness, and wellness space to help you do that.

I have no shadow of a doubt about that, and just like you need to have no shadow of a doubt about the certainty and amazingness that you bring to your clients, you got to drink your own Kool-Aid. Believe me. I drink my Kool-Aid several times a day. I believe we’re the best. You should believe you’re the best as well, and if you want great results, you have to work with people who are great.

Listen. I know a lot of the competition out there. I never want to speak poorly of them because I do think they do great things, but obviously, we are who we are for a reason, and if you like the podcast, if you like my message, if you like what we stand for, then I strongly recommend that now is the time to take action. Listen. You got seven … not seven days. Yeah, seven days. Seven days until the end of the year. Get started with us. Get it in before the end of the year so that you can add it to the expense column of your P and L statement, so you pay less tax to the CRA or the IRS.

Literally, if you want to think of it that way, think of it that way. Right? Why pay the governments tax when you can invest with us right now and start making money in your business? Doesn’t that make a lot more sense?

So, again, just go to our free training to start things off, healthpreneurgroup.com/training. Go through the presentation, the online workshop. If it rings true with you and where you want to go, then book a call with us.

Our coaches are still working during the holidays. Obviously, not like tomorrow morning when Santa is delivering presents, for instance, but we still have a number of spots opened up during the week. A little bit less than normal, so again, these spots fill up quickly, guys. I’m telling you. If you are serious about moving forward in 2019 and you don’t want to waste any more time, if you’ve been thinking to yourself, “I’m going to spend a little more time to get my ducks in a row before I reach out to Yuri and the team to work together,” hey, time is up.

I mean, it’s not up, but hopefully, it is up for you. How much longer are you willing to deal with what it is you’re dealing with? If you’re getting amazing results, keep going. Right? Keep doing what you’re doing, but if you’re not getting the results you want, then now is the time. Use this opportunity to reflect on the year, to look forward to 2019. We’re going to look in the next episode about really … like mapping out an amazing year ahead, and my hope is that if you’re a good fit for us, we would be more than happy to work with you.

When I say, “Work with you,” I’m talking about like really closely, and that’s really what we love to do. We love our clients. We love serving them, and we love helping them get amazing results because building a business on your own is very tough, and even for our clients who have the winning strategy and have all of our support. It’s still challenging, right? There are times where there’s the self-doubt, there’s the … I’ve ran into this roadblock, but we are there with them to help them through that.

If you want that level of support and coaching, then now is the time to act, so I want to encourage you on this December 24th, Christmas Day, Christmas Eve Day is think about not just opening presents and giving out presents, but really thinking about giving yourself the ultimate gift, which is other than your health and other than your happiness from relationships, is give your gift … give yourself the gift of a better, more predictable, more profitable business in 2019, and let’s start. Let’s get started. Let’s get started today.

Watch the training over at healthpreneurgroup.com/training. Watch it today while you’re off from work, while you’ve got time. Take an hour and a half out your day. Go through it. I promise. It will be well worth it, and then book a call right away. Book a call with us for December 26, or the next day, or today, or whatever it is. Book a call. Let’s get you sorted out. Let’s give you a clear roadmap for 2019 so that you can crush your goals because you’ve got amazing magic that can serve a lot of people.

You deserve to be making more money. You deserve to be building a great business, not struggling and not working with clients for pennies on the dollar. So, if you want our help, let’s make this happen. Let’s do it today. Start by watching the training, and I hope you have an amazing Christmas. I really, really do, and I look forward to speaking with you on Boxing Day, so for now, merry Christmas. Happy holidays. Continue to be great, do great, and say hi to Santa and the kids for me.