More Money Or More Clients? Making A Clear Choice

Before you decide on your health coaching model, you’ll have to know the answer to this: Do you want to make more money or do you want to help more clients?

It’s important to distinguish between the two and identify your health coaching business goals because if you want to help more clients, then you’re probably going to have to charge a lot less. On the other hand, if you charge more, you can decide to take in less but higher ticket clients, and still make the same (if not more) money.

Let’s say you want to make $10,000 a month. That’s going to be 100 clients paying you $100 each. Or, that could also be 2 clients paying you $5,000 each. Which appeals more to you?

When deciding on your coaching model, you have to keep in mind your health coaching business goals, and the amount of work you want and CAN put in. If it’s your goal to enroll more clients, it’s probably going to be less high-touch and in the form of a membership or a course. The work will pour into trying to generate traffic that’s large enough to even get those 100 clients, in our example.

Charging a premium price, the nature of your coaching model is definitely going to change. Two clients paying $5,000 is going to come out of 5 or 6 conversations over the phone — nowhere near the traffic you’ll need to produce if you want 100 clients for your health coaching business.

Now, if it’s at the top of your business goals to have 100 clients paying $5,000 each, let’s talk. Because that’s a different ball game altogether. And that’s the level that we’re playing at. In this case, you’re definitely NOT going to be doing all of the coaching yourself. You’re going to have to recruit some coaches into your team — which is also a different challenge to take on.

So what goals do you have for your health coaching business? Which model is more worth your time and resources to pursue? Be deliberate about choosing your health coaching model. Your answer will ultimately determine which direction you’re bound to go, and how profitable you can become.

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What You Missed

If Instagram is part of the channels you’d like to use for your healthcare marketing strategy, the great news is that getting coaching clients through Instagram for FREE is actually possible. But it takes a lot of time and effort. In this video, I explain how to attract clients on Instagram for your health coaching business, without having to pay for advertising.

These tips can be very helpful if you have a team who can put in the work that this requires. If you’re the only one doing your marketing, then this is probably going to be tedious and a huge commitment.

So, how do you get clients on Instagram? The first step is to look into which hashtags other people – most especially your ideal clients – are using on their posts or are likely searching for that are related to your business. And then, choose hashtags based on the popularity of those terms. From here, there are 2 ways you can go about getting coaching clients.

The first way is to draw inbound traffic. Doing this would mean creating great, engaging content for your healthcare marketing, and then matching those with related hashtags that people are more likely to use or search for. However, boosting traffic with this inbound strategy would take a lot of time, especially if your following isn’t where you want it to be just yet.

And so a more proactive way of getting clients for your health coaching business is the outbound strategy. Once you have your hashtags, find people who use or are likely to search for those terms, and reach out to them with a DM. Doing this is also a great way to learn how to attract clients on Instagram because you get to experiment as to which niche is likely to respond to your message and content.

I also share a third tip that will help you with getting coaching clients and narrowing in on your market. Watch until the end of this video to learn more about using Instagram as a platform for your healthcare marketing!

Join us inside the Healthpreneur Hub 👉​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️