There’s a different way to approach customer guarantees!
When you begin a health coaching relationship with your customer, you enter into a coaching agreement that requires both you and your client to show up in order to get results. For this reason, offering customer guarantees isn't a simple thing.
I’ve spoken about giving customer guarantees before but let’s revisit it. Recently on a podcast, an interviewer asked me what I think about customer guarantees. My view on guarantees are contrary to popular belief and approaches, and I explain them here.
When you get into a coaching agreement with a customer, the product you’re selling isn't a physical one. It’s not as easy as selling a gadget wherein, should it become detective, you can just replace or repair it. Health coaching products are different.
There are a few scenarios that can occur. If you have 100% control over the possible results that a client could get, then you're in a better position to guarantee the outcome, but what happens if you don’t?
A coaching relationship is bilateral in that your client has to show up and put in some work in order to achieve the intended results. Without client participation, you, as a health practitioner, have NO CONTROL over the results. In that case, you can't confidently offer a full guarantee.
Keep watching to know about the 3 possible scenarios when entering a health coaching agreement with your client, and what to consider before giving your customer guarantees.
