My Controversial Approach To CUSTOMER GUARANTEES

There’s a different way to approach customer guarantees!

When you begin a health coaching relationship with your customer, you enter into a coaching agreement that requires both you and your client to show up in order to get results. For this reason, offering customer guarantees isn’t a simple thing.

I’ve spoken about giving customer guarantees before but let’s revisit it. Recently on a podcast, an interviewer asked me what I think about customer guarantees. My view on guarantees are contrary to popular belief and approaches, and I explain them here.

When you get into a coaching agreement with a customer, the product you’re selling isn’t a physical one. It’s not as easy as selling a gadget wherein, should it become detective, you can just replace or repair it. Health coaching products are different.

There are a few scenarios that can occur. If you have 100% control over the possible results that a client could get, then you’re in a better position to guarantee the outcome, but what happens if you don’t?

A coaching relationship is bilateral in that your client has to show up and put in some work in order to achieve the intended results. Without client participation, you, as a health practitioner, have NO CONTROL over the results. In that case, you can’t confidently offer a full guarantee.

Keep watching to know about the 3 possible scenarios when entering a health coaching agreement with your client, and what to consider before giving your customer guarantees.

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👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️


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What You Missed

If you’ve heard the advice, “Ready, Fire, Aim” then it’s time to forget about it because what you need to do is think before you act.

That’s right, although you shouldn’t seek perfection, you do need clarity of vision.

Clarity equals speed. Now, that might sound ironic to you since it can take a lot of time to develop clarity. And honestly, experience is one of the key secrets to having more clarity because when you have experience, you have more information — which leads to better and faster decision making.

But by no means am I saying that you should gain all the experience you’ll ever need, and delay until you get everything perfect before you put your stuff out there. I’m just saying that pausing to really think before you act, and getting to a certain level of clarity of vision is a MUST before you launch anything.

Because when you subscribe to the “Ready, Fire, Aim” mentality, you probably will find yourself failing A LOT MORE times than necessary. You’ll probably launch an idea, see how it does, and then be forced to reevaluate and make changes over and over again.

When you have clarity of vision, you can save yourself a lot of trouble and have much less headaches. But again, I’m not talking about chasing perfection. When I say “think before you act”, I simply mean you need to take 15-20 minutes to figure out exactly what you want and how you’re going to get there.

I also share 5 fundamental questions you’ll need to ask yourself to gain clarity of vision.

It’s the kind of thinking that makes business owners productive. Instead of acting before you think…think before you act. You’ll be glad you did!

Join us inside the Healthpreneur Hub 👉​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️