All living creatures are motivated by two things.  The carrot and the stick.  Pain and pleasure.

The reality is that humans are more motivated by the reduction of pain than the gain of pleasure.

Which brings me to this.  When it comes to your marketing, you need to let people know of the consequences of not taking action.  When you’re on the phone with people, you need to have them verbalize the cost of staying where they’re at.

While we all want to paint the dream of how much better things will be once they’re able to do x, y, z, but the reality is that people need to be scared out of their pants to take action.

This is something I coach my team on when they’re on the phone with prospects who book a call to speak with us.  As a coach, there are conversations you should not be afraid of having, and if you want to know what those conversations are, you’re going to want to pay close attention to what I share with you and take notes.

If you need help or support with your communication in moving people to action, I invite you to book a call with us at

In This Episode I discuss:

00:00 – 01:50 – Introducing Today’s Episode

01:50 – 04:50 – The Motivation of Fear

04:50 – 07:33 – Overcoming The Money Objective

07:33 – 08:16 – Wrap Up With Yuri


If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

In our last episode, I addressed the fear a lot of health and fitness professionals have about competition and how to stand out in a crowded market.

My advice on this is to focus on the problem and not the competition.

When you worry about what your competition is doing, you’re not innovating.  Instead, you end up copying your competition in some way and that does not move the needle in your business. What this doesn’t do is help differentiate you in the market or help you stand out.

When you focus on your clients, you reduce the competition.

If you missed this episode, you can catch it right here:  Compete Against The Problem, Not The Competition