Want to create and sell information products online?
In this post I’m going to share nine overlooked steps to being successful with information products, specifically targeted for the health and fitness professional.
First of all, it’s important to note that what I’m going to be covering is different than online training. If you’re doing personal training or coaching clients online and developing programs for them, that’s a different topic.
Here, I’m going to go over key points when it comes to marketing a course, an e-book, video series, or anything else that people can buy and access even when you’re sleeping.
That’s been my bread and butter for the past 11 years online. We’ve developed hundreds of online products including cookbooks, follow-along workout programs, nutrition courses, supplements, as well publishing 3 “conventional” best-selling books.
I’m going to walk you through nine steps that I wish I knew back in the day, because I made a lot of mistakes and even created products that people didn’t care about – and as a result, didn’t sell. I want you to avoid those same potholes, so let’s jump in.
