Welcome back to the Healthpreneur podcast! Today I’ve got Stephanie and Amy on the show and we’re going to talk about the two choices you have to grow your business. Yup, it’s that easy – just two choices!

The first path is what I like to call the “Home Depot” path. This is where you do it all yourself. You end up spending time and money doing everything yourself and, unfortunately, because you aren’t a pro at everything, nothing gets accomplished at a profitable and sustainable level. The other, less rocky and painful path is one where you’re guided by someone who has done it before and has a system in place for you to follow.

Sounds better, right? People who Home-Depot-path it start from scratch, learn by trial-and-error, and can’t excel at all the facets of running a successful business. The good news is that you don’t have to. Just take the better path. Tune in to hear more and get inspired to shift the trajectory of your business.

In This Episode Stephanie, Amy, and I discuss:

  • The Home Depot path.
  • What happens when you do it yourself.
  • The fear when investing in yourself and your business.
  • Asking how, not who.
  • The done-for-you solution and re-framing the investment.
  • The true cost of doing business on your own.
  • The resources and results you’ll get with Healthpreneur.


1:00 – 4:30 – The challenges with the “Home Depot” path

4:30 – 10:00 – Avoiding rabbit holes on the path to success

10:00 – 14:30 – Identifying those who have been down the path you want to take

14:30 – 18:30 – Where we at Healthpreneur come from

18:30 – 22:30 – The resources you get with Healthpreneur and a client example

22:30 – 26:30 – Getting results through a proven system


Hey guys, welcome back to the show, Yuri here with Stephanie who is in mannequin mode and Amy who is actually in Vivo live with us, and then we’ve got the infamous gray black box on the screen.

Jackie’s actually closing on her house today so she’s not able to join us, but she’s with us in spirit.

Today we’re going to be talking about I think a really cool topic which is the two roads you have or that you can take to grow your business. We all have choices, no matter what we do we can take door number one, door number two. Quite honestly, there’s a lot of doors you could take with respect to anything you do in life, but what we want to do is out of everything you could do, we wanted to give a really high level perspective and view on this, which are two roads that I think are important to understand.

Amy brought this up earlier, so I think this is a good topic to discuss because I a lot of people I think need to know about this.

The challenges with the “Home Depot” path

Yuri Elkaim:                         Let’s talk about the first road and I will introduce the second road. The first road is, we actually talked about this in one of our trainings.

We talk about what most people do is they figure out what they want and why they want it. They figure out, “Okay, I want to get more clients. I want to get more clients because I want to make more money, impact them, have more freedom in my life. Then they ask a question which leads them down one path, which is they ask, “How do I do that?” Then they go down the rabbit hole of trying to figure this out themselves.

I call this the Home Depot path, which is you have shingles missing from your roof. You go to Home Dept, you try to fix the roof yourself.

Let’s start there, guys. What do you find to be the challenge when you’re speaking with perspective clients, or even clients who are trying to do everything themselves? I’ll let you start off, Amy.

Amy:                                     Great, thank you Yuri. It’s really interesting because what happens is, again, that fear pops up. People are trying to do it on their own because of all these emotions, “I should be able to do it, can I figure this out?” What ends up happening is can you do it on your own? Sure, but it’s going to take you forever. It’s going to take you a lot of trial and error. You’re going to end up dumping a lot of money instead of investing your money. You’re going to be spending money and not getting results. What I find is that whether I talk with folks that are perspective clients on the phone, and even our clients, there are two things that happen. One, we talk with people, we have a clear proven path. Yuri, you’ve done an amazing job of creating this step-by-step process, shining the light on, “This is exactly what you need to do.”

Amy:                                     That gets our clients there much quicker. What we find with folks who say, “This all sounds great,” but they’re fearful of making an investment in themselves and their business is we say, “Okay, I look forward to hearing your progress,” and they either end up quitting their business altogether, or they come back to us in several months having now, I don’t want to say wasted that time because they’ve learned a lot about themselves, but when they come back to us three months later they already could have had their perfect client pipeline deployed. They could already be serving clients who, just like them, need their help just like those folks need our help. I see a lot of time and money wasted, I don’t know how else to say that because they could be so much further along if they take that leap and invest in themselves, in their business instead of just spending and not knowing. The other thing that I see happen is people go all over the place because they don’t know exactly what to do.

Amy:                                     They don’t wait long enough to see the results. When you’re working with a coach, that person can hold space for you and guide you so that when you have that freak out, I remember talking to Rudy when I first started, “I’m going to turn my ads off,” and he was like, “Whoa, whoa, hold on.” We looked all the way through my numbers and even though my registrants were, I was acquiring at a higher dollar point, I was enrolling people at that $3500 month. On my own I would have shut those ads off, I wouldn’t have reached my clients and I wouldn’t have been earning an income that I wanted. I just see people going down the rabbit hole getting confused, discouraged and then all the people that are out there waiting for them, searching for them in pain are still waiting for them searching for them in pain, so it’s multi-fold.

Yuri Elkaim:                         Yeah, well that just said, those are great distinctions, and that’s the thing guys. That first path is really trying to do this by yourself. As Amy mentioned, it’s going to take you a lot longer, it’s going to cost you more money, but really, at the end of the day, we can always make money back, but what we can’t get back is our time. That’s the one thing you really, I don’t think a lot of entrepreneurs really get this until they’re further along in business because they think, “Okay, this is free, I’m going to do this,” but it’s costing you time. The more successful you get, the more you recognize that time is the real thing that’s the most valuable, money isn’t. We  just had a guy who reached out to me from our YouTube channel and he’s like, “Hey man, you’ve got some great content, but I’ve got some ideas on how we can get this seen by more people.” I was like, “You know what? Alright, let me see what he’s got.”

Yuri Elkaim:                         Really smart way he approached me, he actually gave me some really good ideas, shot a video of some stuff we can do on the channel and then he made me an offer that I thought was a no-brainer. I’m like, “Okay, I can do this stuff myself, or have someone who is one of our VAs do this maybe and get maybe close to those results and that’s uncertain. Maybe it would cost a little bit less.” Then he told me the investment and I’m like, “You know what? This is a no-brainer for me. He’s going to do all the work, I don’t have to do anything other than what I’m already doing, which is shooting videos, and I’m going to get the results that I want.” You always have this choice, guys. The first choice is you can do it yourself and the second choice is instead of asking how, you ask who. Steph, talk to us about why coaching can make such a big different for people in their businesses and in their lives.

Identifying those who have been down the path you want to take

Stephanie:                          Oh my goodness, that’s such a great question. It’s absolutely invaluable when you have someone who has been there before you to pull you up the mountain quicker. We’ve used this analogy before where there are Sherpas that help people get up to the summit of Mount Everest. There’s a reason why, it’s because they couldn’t do it on their own. Most of these, I mean there are people who have tried and they’re probably still up on that mountain not coming back down. The other thing that I’ve found is that, man, this is probably worse than I think even wasting time or anything else is that when you’re like, “Okay, I’m going to do this on my own,” there are so many different avenues that you can go down, especially when it comes to this online world, whether it’s blogging or video or Instagram or Facebook or whatever it is that you want to try, you don’t know what to do, so a lot of people get in that analysis paralysis where they literally are doing nothing, or they’re dabbling. It’s like they’re dabbling in all of them, but no one of them is really getting their full invested time and attention.

Stephanie:                          The other thing that Amy said was huge, is that if you can just have someone to ask, “Is this normal? Are these numbers okay? Am I going in the right direction,” and they can say, “Yes, actually I did the same exact thing and guess what? The next month I scaled and made ten grand.” You’re like, “Okay, I’m going to keep going.” If you don’t have that person, if you don’t have that mentor or someone who you really know, like and trust, that’s really important. You don’t want to just hire anybody. We’ve actually talked to a ton of people that sadly have invested money in people that really didn’t provide them with the results that they were looking for and the handholding that we provide as a team. That really will set you back and, like Yuri said, you can’t get your time back.

Stephanie:                          I guess some people think, “If I do it by myself, I’ll save money.” Not really, and Yuri has this great analogy, I’ll probably butcher it but maybe you can fix it for me Yuri after I say it. If you want to make, let’s say, $10000 to $20000 a month, if that sounds awesome to you, well guess what? Every single month that you’re not making that dollar amount, you’re actually in the hole that amount. By the end of the year, if you’re wanting to make 20 grand per month, guess what? If you’re not making 20 grand per month, you’re actually in the hole $240000 for that year. If you can get a coach who can help you to scale even quicker, guess what? Then the sky is the limit and you could help more people, which is, at the end of the day, the most important thing.

Where we at Healthpreneur come from

Yuri Elkaim:                         Totally. It’s really good, and guys, what it comes down to, and let’s just be honest, everyone would work with a coach or have the done for you, done with your solution, if it was free. We all would do, like, “Oh, I told you, I’m in.” What it comes down to for almost everyone is how much is this going to cost. That’s a fair question, it’s a fair consideration, but I think where a lot of people miss the boat is they don’t truly understand the cost of their current situation. It’s like, yes, you could work with us and we’re not cheap. We’re not overly expensive either when you consider three to four clients and you’ve already paid for the work with us and we don’t take a percentage of your company now that that’s done. When you consider, you really, really have to identify. This is actually why I think it’s actually sometimes easier to work with people who’ve tried everything else and are like, “You know what, I’m sick and tired of this stuff,” versus talking to people who are just starting. If you’re just starting, you haven’t been through the ringer yet.

Yuri Elkaim:                         Part of my job is not to discourage you, but it’s to provide you with wisdom and to be like, “You know what? What you’re about to do is going to cost you a massive amount of frustration.” Here’s a great example. I did a 28 minute Instagram live while I was working out the other night. I’m literally doing bicep curls and doing this thing at the same time, it was a lot of fun. This one girl on the line, I asked her, she was finishing up her certification and then she said, “I’m going to be putting my first program out there.” I asked her, “Is this a course that you’re selling or is it a coaching program?” She said, “It’s probably going to be a course.” I said, “How much are you looking to charge for that?” She said, “$149.” As soon as she said that, my heart crumbled.

Yuri Elkaim:                         I said, “Listen, I don’t want to shatter your dreams, but I want to give you the reality of what’s ahead of you. You have two choices, you can get better on the phone and talk to people and that’s how you enroll them, in your case $149, you’re not going to do that, it doesn’t make sense. The alternative is you sell your course for $149, but you become an amazing copywriter and you wordsmith the heck out of that page so when someone lands on that page they’re like oh my god, this is the solution to all my problems.” The likelihood for that happening for most people in our space is like, what? How many people do we know who can do that? Guys, it’s so important to recognize that the cost of what you think you’re going to do to build your business without knowing what’s going to happen is the true cost. I can forecast what’s going to happen to that individual. She’s going to put up a $149 product, there’s not going to be a really good copy or compelling message rounded and it’s not going to sell.

Yuri Elkaim:                         She’s going to do all sorts of stuff on social media, maybe she’s going to put a free challenge, get people into there and be like, “I’m going to build my relationship with them for 30 days and maybe they’ll buy after 30 days,” it’s not going to change, guys. Listen, I’m the most optimistic person, one of the most optimistic people you meet. My blood type is B Positive, which is kind of funny, but you have to be realistic about what it is you’re doing and what the opportunity cost of doing that is. I’m not saying that there’s only one way to build your business.

Yuri Elkaim:                         I think we have one of the smartest ways to build your business, and yes, there is an investment with that, but when you consider what the alternative is, is you trying to figure this out on your own forever, or for the next year or six months or two years hitting your head against the wall, trying to do things on your own and then being like, “Maybe now I should talk with them.” Listen, I understand we all have our journey, but I would rather you not go through that. We should also mention this, let’s be very honest with our audience for two Stephanie, I’m not saying that our clients don’t go through struggles.

The resources you get with Healthpreneur and a client example

Yuri Elkaim:                         I wrote an e-mail this morning saying, “This is not easy, now what?” We have clients that post inside of our Facebook group, “Oh my god, my webinar’s not converting, what do I do? Oh my god, my numbers aren’t working out the way I want them to. Oh my god, I’m stuck, I feel slightly overwhelmed.” Listen guys, I’m not going to sugarcoat this. We’ve made this simple as possible, but for them to be able to lean into us, not that coaching may solve a difference, and Steph and Amy, you guys are amazing at what you guys do. You can get on the phone with someone in 15 minutes and transform their world mentally, that’s valuable. I can’t express enough gratitude to you guys because if it was just me trying to do this with our clients, they’d all be like, “I’m out of here.” I’ll let you guys speak about this with more of it.

Amy:                                     That’s a great point, Yuri, because, and thank you so much for the compliment because it really is an honor to be able to work with folks in this space, and also we’ve been there. We’ve built businesses, we’ve tried it all, we’ve come in and found a clear, proven path. I came to Healthpreneur as a client and just loved, loved, loved what you do and just had to be a part of the team. What we see with our clients too is, I really encourage all of you who are in the HBA, book your one on ones, stop thinking, “Oh my god I’m going to use, I only get four and I’m going to use them up.” Use them in the beginning especially because we’re here for you.

Amy:                                     You’re going to feel overwhelmed at points, you’re going to feel like, “Oh my gosh, what am I doing?” We know the program inside and out. The step by step trainings give you everything you need, yet at some point that old you is going to come in and go, “But what about Facebook lives, what about Instagram,” and we are able to say to you, “Only when your business is running like a well-oiled machine.” We’re able to speak with people because we have this wonderful support community in our Facebook group with all of our world-class coaching, copy coaches for webinars, copy coaches for landing pages, Facebook coaches to dial in your ads. You’ve got all the technical pieces that you need, but we are human and just like you are supporting your clients, we are here to support you. That, as you said before Steph, is invaluable.

Amy:                                     When you’re sitting there at home going, “This is a stupid question,” knock that off. Get on the phone, there’s no such thing as a stupid question. We’ll point you to the right section of the portal. If you’re confused and overwhelmed, we’ll point you back right into the trainings that you need. It’s all there. Instead of staying in overwhelmed and, like you said Steph, getting paralyzed because, oh my gosh, there’s so much, follow the step by step plan. It is a paved, lighted path and it is proven. If you follow step by step and then lean in, reach out for support and book those calls, we will in 15 minutes help you to get out of overwhelmed, to help you with, “Okay, I got an e-mail from somebody saying I’ve done my webinar, I’ve gotten feedback a couple of times, what are the next steps? How long is it going to take me? I want to launch March 1st.”

Amy:                                     Guess what, she can launch before March 1st with her webinar done. We’re going to get on a call. Let’s get on a call Michelle, don’t worry about using up your calls, get on a call and I’ll walk you through that, so it’s no big deal. Don’t sit there feeling insecure, use that feeling to hop on with us because that is the way you’re going to deploy faster, that’s the way you’re going to serve your clients faster and when you behave that way when you’re leaning in for the support and you’re looking at everything we do at Healthpreneur as a model for your business. If you look at what we’re doing and translate that to your business, you’re going to be able to talk to your clients this way.

Amy:                                     You’re going to ensure their results the way we ensure your results. Lean in, we know you’re doing the work, keep doing the work but raise your hand and get the support that is a huge part of our program. That’s really, it’s just invaluable. That piece I have not seen anywhere else. Not only do we have the trainings, but this team of coaches, I don’t know, do we have a dozen people now supporting you? You’re not going to get that anywhere else. If you’re in our program, use it.

Yuri Elkaim:                         Totally, I was telling a client, or a potential client, I said, “Just have a look at Rudy and Cody, just on the Facebook ads side, plus Nicholas Kusmich who runs our ads.” If you guys don’t know who Nicholas Kusmich is, he’s arguably the world’s leading Facebook ads strategist. He’s the person everyone speaks to when it comes to ads. He’s the guy who runs all of our traffic. You have access indirectly to him, but directly you have access to two amazing other coaches, Rudy and Cody. Rudy is 26, he’s built two multiple seven figure companies in the health and wellness space on Facebook ads. He’s one of your coaches. He charges $10000 a month as a retainer. You have him for free as part of our program.

Yuri Elkaim:                         Cody also runs campaigns for some really big thought leaders in our space and outside of our space. Again, you get him to lean into as part of this program. Guys, you have to understand, I don’t know where else you’re going to get this type of stuff. It really, really is invaluable. Steph, give us an example of, I mean there’s so many, I can’t even count how many posts that you’ve put inside Slack of the recaps of some of your calls. What’s an example of a call that maybe comes to mind for you, or a client who if they were on their own trying to figure this out would have just been like, “This stuff doesn’t work,” and how you were able to turn them around?

Stephanie:                          Like you said, there’s just so many instances that we’ve, as a team, been able to turn people’s mindsets around. One really cool example that comes to mind is there’s a badass registered dietician, well, we have many of those, but one that came to me, and she had just enrolled and she’s like, “You know what? This is kind of early on. I don’t even know if I should be meeting with you right now because I don’t have any problems right now,” but she said, “I went ahead and booked anyway.” I was like, “Okay, great, let’s talk about this, talk about that.” I started digging a bit and it turns out she currently has a program that she was charging, and this does ring a bell with me because you just said the person on Instagram was 149 or whatever it was. She told me she had this program which she explained to me, it was awesome, and it was 297.

Stephanie:                          I said, “Okay, what if you were to add this bell and whistle and this bell and whistle and then charge closer to two grand or three grand?” She was like, “Wow, I don’t know. Is that possible? I know this is low, I thought about this before. I admit that I have mindset issues around raising my prices and all that stuff.” I said, “I’m just telling you I think this is fair, I think this is why and if you already have mindset issues around it, let’s kind of work through that.” We did that a bit. About a week later in the group she tags me and she’s like, “I just closed my first person,” and this is before she’s even launched her pipeline. She’s like, “I just, based on Stephanie’s recommendation, I did this and closed it, I feel so great about it.”

Stephanie:                          That’s something that she didn’t even come in with a negative mindset. She was already doing great, she’s like, “I’m kicking ass,” but there was this one piece that I was able to help her with, and then guess what? She made, what is that, quadruple of what she was charging for, whatever it was, I don’t know what it is. That’s just one example of how we, as experts, can come in and really help you with your mindset. There’s been countless other people that they let the tech really get in the way. They maybe don’t even know how to use Facebook correctly, meaning tag people or utilize the group or whatever. It’s like, “If I just share my screen with them on Zoom and show them a few different things, it’s like all of a sudden this weight gets lifted off of them and they’re just so much happier.”

Stephanie:                          That’s just a few minor examples. There’s been some pretty major ones as well for people who are having meltdowns and stuff and we turn them around, but just really simply, just knowing someone is on your side, in your corner teaching you simple things like, “You know what? This asks me to put a link to my picture for my bio. I don’t know how to do that.” Okay, all you have to do is just go into Google Docs. We help walk people through and just knowing that somebody’s there to hold your hand, and this is something that sets our program apart from so many other programs is that not only are we there every single day, pretty much 24 hours a day in the Facebook group to help you, but also we care so much about your success that we make sure we bend over backwards to make people feel more comfortable and honestly just empower them that they can do this.

Getting results through a proven system

Yuri Elkaim:                         We should actually open up one of our team, we actually have a team meeting in two, three minutes, but we should actually open mic one of our team meetings and broadcast it. Have you guys, I mean yes, we talked about some metrics, we talk about our score card, but the bulk of our meeting is like, “Okay, how do we help people get in stuff? How do we help our clients get better results? How do we make this a more streamlined process?” That’s the bulk of our conversations. It’s not about how do we extract more money from people, how do we do all this … I would say 75% of the call is celebrating our wins with our clients and really helping them get their issues resolved. That’s why I think we’re awesome.

Amy:                                     Absolutely, absolutely, and Yuri I say that to folks that I speak with on our Result Accelerator calls when we get to that piece and they’re feeling a little wonky about the investment, we live in a capitalistic world. We all need to make money, but that’s not what we’re after. We don’t want your money without your results. We guarantee results as long as you do the work, that’s why we give that 100% results guarantee because it is a proven system, and like you said, there’s nowhere else that there’s this world-class coaching that you’re going to get coaching with experts in every single step, and it’s only four moving parts. You’ve got experts in each of the moving parts, so like you said, Yuri, you’re not trying to coach everyone even though you’re expert in all of them, you’ve now pulled in the experts that you’ve learned from to help our clients. For us, that’s why we don’t take money on the back end from your business.

Amy:                                     We don’t want a percentage of your business, we want you to enroll and have skin in the game so you’re committed, and then we want you to very quickly earn that investment back within four to six months, and then everything on the top is gravy. Lean in. If you’re in our program, book your one on one calls, raise your hand in the private Facebook group. If you’re not in our program, watch our training, Yuri will give you a link to that. If you are a fit, if you meet the criteria get on the phone with us and invest in yourself, in your business. Invest in our coaching and our proven path because you’ll get there. Most of our clients deploy in two to three months, some deploy in 30 days. You’ll get those results super quickly and you’ll earn your investment back. Do it, don’t sit there by yourself overwhelmed and going here and there and everywhere. Blinders on, proven path, raise your hand and reach out for support and there’s no way you can fail.

Yuri Elkaim:                         There you go, you might as well just close out the call. With that said guys, go to healthpreneurgroup.com/training. Watch our free training, if it resonates with you, book a call with us.

Thereafter you’ll be speaking with one of these fine ladies, or maybe Jackie or Phyllis who are also our result coaches. Then again, guys, remember, don’t ask how, ask who. I just want you to think of that and really think of the opportunity cost of not moving forward with the right coaching program, with the right mentors and trying to figure things out on your own. If this resonates with you, awesome, give it a thumbs up, share with someone who needs to see this or hear this and we look forward to seeing you in our next episode. Have an awesome day guys, ciao.

Stephanie:                          Bye.

Amy:                                     See you.

Yuri Elkaim:                         Hey, thanks so much for joining us on this episode of the Healthpreneur Podcast. If you’ve enjoyed this episode, here’s what I would like you to do right now. If you haven’t done so already, please subscribe to the Healthpreneur Podcast on iTunes and while you’re there leave us a rating or review. It helps us get in front of more people and change more lives. If you’re ready to start or scale your health or fitness coaching business and want to start getting in front of more people, working with them at a higher level without trading time for money, then I invite you to check out or free seven figure health business blueprint training, totally free right now and you can do so at healthpreneurgroup.com/training.For now, thank you so much for joining us. Continue to be great, do great and I look forward to seeing you in the next episode.


If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

In our last episode, we talked about if you should market your program before it’s ready. This is a terrific question that has come up often with our clients.

I believe that, if you wait for everything to be ready and perfect before you do anything, you’ll never get anywhere. I’m a believer in imperfect action. Why? Because it’s action. If you never move in any direction, you’ll never know what lies ahead.

If you have an idea and a process, you’re there. You can begin marketing your program. The rest you can work on as you go because people need what you have NOW.

Listen in to hear what you need to bring your product to the market, what you don’t, and why the inaction ends today.