How is it even possible that we tripled ad spend WHILE reducing costs by 60% in 2 months?
Well, recently, I decided to stop working with the advertising agency we had hired. This isn't to say that hiring a marketing agency or outsourcing your marketing is always a bad idea. But it does come with some risks. I explain exactly what those are.
December 2021 and January 2022 were two of the worst months that we’ve ever experienced in the business (at least by our standards). So, I decided to get involved in marketing.
Our perfect client pipeline is a system that works extremely well both for us and for our clients who use it. The problem is, during the last four and a half years, we’ve been relying on an advertising agency to do our marketing.
Now, as I mentioned, hiring a marketing agency or outsourcing your marketing is NOT necessarily a bad thing. But you begin to run into trouble if you don’t understand how your own marketing works.
For example, the agency we hired is supposedly very good at what they do. Still, we went through four agencies like this one in the past four and a half years. Why? Because they could only devote a fraction of their time to us. Where your attention goes, energy flows and results show.
So, when December and January hit, I saw the pattern and I decided I didn't want to work with another advertising agency. I decided to stop hiring a marketing agency, and bring everything in-house. By doing that, I was able to cut a lot of superfluous spending, and reduced our costs by 60%.
But I was only able to do that because I had already mastered our marketing.
So, my message to you is this: Before thinking about outsourcing your marketing, master it yourself.
By mastering your marketing, you’ll always be in control of your business.
