Struggling to come up with great content? You’re going to want to hear the three content creation ideas I have for you in this video.
First of all, if you're playing the free organic content game, then it’s time to update your content marketing strategy. Or you at least need to understand that you're not going to get seen for quite some time.
Content is the name of the game. And it takes a lot of touch points to win someone over, which means you’re going to need a steady stream of good content. That’s where these three content creation ideas which I share come in.
The first tip is that everything waterfalls from a video. You can rip the audio for a podcast. You can repurpose the script as a blog post, an email, etc. By building your content marketing strategy around video, you’ll save a lot of time.
Second, if you work with clients, the easiest thing to do is create content that piggybacks off of conversations with them. If they asked a certain question, a lot of other people out there are probably wondering the same thing.
Third, people love lists. An outline of different list ideas can make all of your other content production much easier. If you work from an outline, it gives you something to start with.
Your content marketing strategy should be effortless. At least, that’s how I’ve designed my own. Use these three content creation ideas to make your own marketing as efficient as possible.
