by: Yuri Elkaim

What’s up, Healthpreneurs! Welcome to the one and only Healthpreneur Podcast! Today I’m excited to bring Dr. Steven Masley onto the show.

Dr. Masley is a physician, nutritionist, trained chef, author, speaker, and creator of the number one all-time health program for PBS. What a feat, right? Wait until you find out exactly how he did it. He has now done 3 PBS specials, has authored multiple books and scientific articles, and helps people tune up their heart, brain, and sexual performance. His passion is helping people solve big problems with simple and proven solutions.

Steven and I get into the details that go into creating a successful TV program, which also apply to any kind of program you offer, both online and off. He reveals how self-publishing a book launched his business to a new level and skyrocketed his credibility. Tune in to learn the simple equation for success in any health or wellness business. Hint: It includes heart!

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Click here to subscribe to the Healthpreneur™ Podcast on iTunes

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In This Episode Steve and I discuss:

  • How he started seeing patients in groups.
  • What it takes to create a public TV program (that succeeds).
  • How self-publishing a book helped his business.
  • What works and what doesn’t when you craft your message.
  • Simple solutions to serious problems.

 

4:00 – 11:30 – Steven’s medical background, how he became an author, and how he got on TV

11:30 – 17:00 – Squashing limiting beliefs, increasing your reach, and knowing your audience

17:00 – 25:00 – What it takes to create a program that’ll air on public TV and be successful

25:00 – 27:00 – Finding a big problem, a simple solution, and crafting a heartfelt message

27:00 – 32:00 – The Rapid Five

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What You Missed:

In the last solo episode, I shed some much-needed light on something that’ll ruin your business and reputation.

I’m talking about sketchy, outdated sales tactics that leave your poor victim – I mean prospect – feeling bullied, pressured, and just plain uncomfortable.

With the internet allowing for new ways to sell and build relationships with potential clients, we can now offer people a buying experience they’ll feel good about.

Tune in to learn how to do away with tacky sales techniques, maintain your good reputation, and serve at the highest level.

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Transcription

It’s a beautiful day here in Toronto at the end of May. I hope you’re having a great day. I have another amazing guest; someone I’ve known for several years. He is a physician, a medical doctor, who has challenged the status quo. Wait until you discover what he’s been up to the last couple years.

His name is Steven Masley. He is a physician, nutritionist, trained chef, author, and the creator of the number one all-time health program for PBS. Just wait until he shares how much money they raised for PBS with his PBS special. It’s crazy. He’s done three PBS specials.

This is not something you can sign up for and walk into. He’s going to walk us through how to get a PBS special and if it’s right for you, your brand, or your offer. He’ll share what he learned from being the most successful PBS special, one he lost quite a bit of money on, and the differences in this interview.

What’s cool is that, like so many doctors listening to this podcast, he simply started off as a family physician. What I love about working with the health industry is that it doesn’t matter if you’re a trainer, doctor, naturopath, or anything else. You’re seeing people in person and repeating the same type of information that you’re sharing with them on a regular basis.

Steven is going to share what he did to go from seeing patients one-on-one to getting to where he is now. I’m not saying that you should do a PBS special. I sure haven’t, and I don’t think I’d want to. However, there are some major lessons learned here about what works at that level and how you can bring it down to the smallest of businesses.

Most importantly, how you go from one-on-one to a much more leveraged practice or business that serves a lot more people.

I’m excited to bring him to you. He’s a great guy, well spoken, and knowledgeable. Without any further ado, let’s welcome Steven Masley to the Healthpreneur Podcast.

Steven Masley, welcome to the Healthpreneur Podcast. How’s it going, buddy?

Steven:                 Hey, I’m delighted to be here with you today.

Yuri:                      I’m excited to have you on because you’ve been a mover and shaker in our space for many years. You’re a physician, nutritionist, trained chef, author; but it didn’t all start out that way. Can you take us back to why you wanted to get into medicine? What were some of the realizations you had along the way about impacting people’s lives and seeing patients one-on-one in person?

 

Steven’s medical background, how he became an author, and how he got on TV

Steven:                 As a physician, I’ve had a unique exposure to healthcare. I grew up in a family where my dad was a surgeon. Everybody in town knew my dad. He was their doctor. To see my dad, I would ride my bicycle to the hospital, because that’s where he was all the time. He left at around five and got home at ten.

I could wander into surgery and put on scrubs. Usually I had to do a couple stitches if I got to talk to him, or I might find him in the intensive care unit. He’d make me pull out someone’s NG tube.

I had a very different perspective. I thought we sent people to the hospital to be tortured as a kid.

Yuri:                      Sure.

Steven:                People loved my dad. He saved lives but I thought he was the mass inquisition guy.

From a child’s perspective looking at what we did to people – obviously not my dad – but what we do to people in hospitals, I grew up wanting to be a doctor that would keep out of the hospital.

Yuri:                      What a concept, right?

Steven:                When I got to medical school, I had this belief that we should be keeping people out of the hospital. A lot of my medical student colleagues didn’t appreciate that.

They wanted to be surgeons and do these amazing treatments. I thought we should be preventing all that stuff. That was my introspect in the 80s. Fortunately today, no hospital in Canada, US, UK, or any place would let kids in there. That’s totally banned and probably a good thing. What I got away with back in the 60s should never have happened.

But times have changed.

Yuri:                      I think it also provided you with the perspective to say, “You know, maybe there’s a better way of doing this.”

Steven:                 Well, I thought so. But when I got into medical school, it was all about what drugs to put people on, what surgeries could we offer, and what devices could we give them. There was nothing about nutrition or fitness.

I naturally gravitated to family medicine because it seemed the most preventative related.

But it wasn’t until I went overseas and worked in 15 different countries. I worked in refugee camps. I worked in India, Pakistan, Ecuador, and Kenya. All over the place.

I realized that people were healthy if they just ate simple food, were fit, managed their stress, and avoided some poisons. I mean, they were in super good health. They were healthier than all my people at home.

I realized, “Wow, it’s nothing about the drugs or the hospital care that makes a difference. It’s all about the lifestyle that makes the biggest difference between sick and healthy, and feeling full of vitality or feeling sick.”

That was transforming for me.

Yuri:                      I bet. Travel allows you to be exposed to those different cultures. It’s great to be able to do that. Walk us through how you went from family practice to venturing online and authoring books.

You’ve been on PBS. How did that happen? Was there a point where you said, “I need to figure this out,” or was there an initial mentor who gave you an inkling to the possibility? What did that look like?

 

How he started seeing patients in groups

Steven:                I was frustrated just trying to see 30 people a day. I had the idea to see 10 or 20 people at a time, in groups. I was one of the first two doctors in North America to offer group visits for diabetes, heart disease, or menopause. I started doing group visits in my practice.

I was preparing material and answering questions. A lot of their questions had to do with supplements, nutrients, diet, exercise, and sleep. I gradually became more knowledgeable as I studied these and answered my group patient visit questions. I wrote up lectures, and eventually people said to me, “You could just write a book.”

This was not a plan.

I created a program to reverse diabetes, to reverse heart disease, and to improve health. I ended up with a book of material. I transferred it into my book, “The 28 Day Antioxidant Diet”. I self-published it. I didn’t even try to get a publisher back then. This was in 1996.

That had a huge impact on my career. I self-published a book. It’s not a major deal. It was about a healthy diet to improve health. Having the title as “author” transformed my career.

It wasn’t a plan, but if anybody wants to transform their career, I would say that’s a good plan. Be an author, even if it’s a self-published book. It somehow gave the perspective that I was an expert on this topic.

People wanted to hear from me. They were more willing to listen to me. That started it. From there, I started doing more research. I published studies on how my program could help prevent heart disease and help reverse diabetes.

Once I had a couple publications, I got invited to be the medical director at the Pritikin Longevity Center. That was another quantum leap. That was big.

That got attention. As the medical director for Pritikin Longevity Center, and because I had done previous research on how could we measure aging and things like that from my prior clinic, I got invited onto a Discovery show to do a program called ‘Ten Years Younger.’ That was another huge quantum leap in my reach.

Five million people watched the program. Then they wanted me to write another book, which a publisher picked up, called “Ten Years Younger.” Then it just took off. From there, I needed a website. I needed to start writing a blog. I needed a supplement line to support people.

It went from passively thinking, “Okay, I’m going to be an author.” Then I published a couple studies, got the job as the medical director at a health center, got an invite to an international TV series, then a big book offer.

It’s just taken off from there.

Every step was unanticipated. I wasn’t planning going forward, but if I were to give someone advice on how to do this, those would be important steps I would want them to focus on.

 

Squashing limiting beliefs, increasing your reach, and knowing your audience

Yuri:                      That’s good, and inspiring as well. Were there moments when you were self-publishing or going down that road where you thought, “Who am I to write a book? Is anyone going to read this?” What were some of the limiting beliefs that you had to overcome as you were starting to build momentum here?

Steven:                 Oh, I absolutely had those limiting beliefs.

My wife would laugh and say, “You’re going to be an author? Who’s going to read your book?” She was kind and sweet hearted about it, but that’s was what I was hearing in the back of my head.

I said, “Oh well, we’ll see.” I ended up selling 10,000 of those self-published books.

I did little talks. I would go out and speak at community events. I would apply to speak at book fairs. It was a busy time. I was probably doing a couple community talks per week, in addition to my job.

But it gave me quite a bit of experience. I had those self-limiting beliefs, but I think we must learn to get over that if we want to make a difference. I think no matter what, in every step along the way, my goal has been to try to make a difference for other people.

I’ve wanted a shift in the paradigm on how healthcare is provided on a large scale. If we want to change that, we’ve got to get over these limiting beliefs and be more mindful about our potential.

Yuri:                      That’s great advice. Those 10,000 you sold, that’s amazing. You gave talks at smaller events locally, which I agree is one of the best ways to get your message out and connect with your audience in a very real way.

Was there anything else you were doing that helped get the message out and get the book in front of more people outside of those talks?

Steven:                Blogging helped, and working with affiliates and other folks who’ll interview you for their work, or share your message somehow. There’s always sharing going on in this health entrepreneur community. For me, the quantum leaps occurred with just writing a book, for one.

Two, working for a national medical center.

Three, that Discovery show.

Four, having a published book on a national level. That’s quite a leap.

Then, with the next book, I get something unique. I was in a mastermind group. I think you know most of the people who were in that group at the time.

We were going around the room asking, “How would you ten times increase your reach?” We’d plan and you had to have the potential with your plan. So, if we want to reach 10,000 people, then your plan should include something that can reach 100. My goal was to reach 100,000 people, which means I had to reach a minimum of a million to have a 10x plan that was built in.

I went around the room asking what could I do and how, like write a blog and get something published.

Somebody in the room said, “Why don’t you do a PBS show?” I didn’t even know what was involved in that. I’ve always watched public television and liked it.

I said, “Sure,” not knowing what it would cost or anything. That was my plan. I’ll do a public PBS show.

I committed myself with my group. I wrote it down as my plan, and by gosh, I was going to do it. Well, that turned out to be a major project. With that PBS show, I ended up raising $12 million for PBS. We had more than five million viewers watching my two-hour program. That was the biggest career leap I ever had.

Yuri:                      That’s amazing. Do you mind talking about what that looks like? The financial commitment and some of the nuts and bolts that people might not be aware of if they’re considering doing something like that?

 

What it takes to create a program that’ll air on public TV and be successful

Steven:                 Those are good questions. If you’re going to try and get a show that could go on public television, one, you want to make sure you’ve got the right audience. I had a book called “The 30 Day Heart Tune Up: How to Tune up Your Heart,” and our data had shown that we knew how to erase artery plague.

That’s an older audience. 30 or 40 year olds are not worried about heart disease. There are many other things on their mind. That’s not one of them.

My audience matched that. The topic of that book would be of interest to people who were 50, 60, 70, even up to 80s. PBS is two thirds women, and their peak audience is say, 55 to 75; 65 probably being the midpoint on that list.

One, is that your audience? 55 to 75-year-old women? If that works for you, then that’s a potential. If you want to have a show that they could air, it’s got to be good quality. They’re not going to air something that’s done on your cell phone or videoed in your office.

We had to rent out a huge studio. We had about seven cameras. We had to have an audience that was interacting. We built a unique stage just for that show, then they throw it away.

You’ve got to have a unique stage built, an audience brought in, a whole camera crew, and all this editing. It takes quite a team, so I ended up hiring a production company who did an awesome job, I should say. Thank you Ellion and Alan. They were the people I worked with to put this together.

The price was at least $250,000 to produce a show of good enough quality to go on public television.

Yuri:                      That’s not even with a guarantee that you’re going to recoup that investment, correct?

Steven:                 There’s no guarantee. You are guaranteed to have a nice DVD. That’s what you’re guaranteed.

Yuri:                      That’s awesome.

Steven:                 You get to use that in any way you want. You can use it digitally. You could break it up. You could do infomercials on TV with it in time you buy.

You could ask if the public television shows want to watch it. If they watch it, they show it during pledge time. Here’s the other caveat that I didn’t understand, but you need to understand if you’re thinking about something like this.

You are pitching and trying to raise money. They’re using your show to raise money with donations for PBS. You put together a package. You can’t sell supplements or ingestibles on PBS. It’s just things like educational material, cookbooks, reading, or additional material related to the content.

For the heart program, I put in a heart rate monitor as a gadget. I wanted to have a gadget. I did an extra three hours of recorded video time. I did a couple hours of audio recorded time. We had shopping guides and a heart rate monitor. That was my package. I was pitching during the pledge drive.

I felt like Jerry Lewis. I grew up watching Jerry Lewis raise money on TV.

That was a good cause, public television. I went for it and we raised $12 million for PBS. It was the number one health and wellness show that’s ever been on public television.

 

Finding a big problem, a simple solution, and crafting a heartfelt message

Yuri:                      I think you nailed it with your audience. There’s a perfect match for that demographic. Other mutual friends of ours have done a lot, and several others have done PBS specials. Why do you think yours was such a big success?

Steven:                 There are several things. What’s important is how we get our message out, whether it’s PBS or not.

I came up with a script from the heart. I didn’t put anything in there that wasn’t genuine to my core. I didn’t compromise at all on my message. It’s everything I believed in and was passionate about it. That was one.

Two, I had a heartfelt story. I told the story about my step-father who got chest pains the day after he retired. They took him to the hospital. He had a cath. He had a massive stroke from that procedure in the hospital, a side effect.

We should be able to prevent that, and I felt badly that I didn’t do more. I wasn’t his doctor. I cried when they were recording the show.

I said, “Okay, cut. We’re going to delete that, right?”

They looked at me and said, “Oh no, we are keeping that. That was a heartfelt message. You exposed something raw in yourself. You made yourself vulnerable, and people going to connect with you.”

Then, I had a pretty solid plan. My plan is something I’ve used over and over in my clinic. I’ve done a couple randomized clinical trials. I’ve published and proved. I’ve shown that we can shrink artery plaque. I’ve published that. It was credible.

Share something raw from your heart and experience, so you can connect with your audience. Have a solid plan and be completely credible and upfront about it. When you put all that together, that was the secret to that success.

 Yuri:                      It sounds so simple, right? Just be genuinely real, have a plan that is proven, and just do your thing. It’s so funny how we get so bogged down in details.

It comes down to what you just mentioned; the core fundamentals of connecting with human beings. It’s awesome that you’re able to enjoy that level of success based on being you and not compromising on that.

Steven:                 Here’s another part. I’ll give you a comparison.

Heart disease is a big problem. I portrayed it as I had a simple, easy to follow solution. That’s powerful.

Then, I thought, “Okay, I had the number one success all-time for health and wellness. Let’s just do another one.” We popped out another show with my next book, “Smart Fat: Eat Smart Fat and Get Healthier.” I did “Smart Fats to Outsmart Aging.”

Well, that’s a concept. It was a good show. Several people said that the production was better, my lines were better, and I spoke better. It was still me speaking from the heart.

But the big problem wasn’t clear and it wasn’t an easy solution. It was a complicated seven-step plan.

That was an average PBS show that we lost money on. We probably lost $100,000. Which, if you’ve ever done one of these things, is a good thing. If you have a good show, you might lose $100,000 on it. It’s a huge marketing opportunity.

We had several hundred thousand people watch that show. We bought product for it. We probably lost $100,000 in the end.

Yuri:                      Interesting.

Steven:                We got a lot of exposure from it, but it didn’t do nearly as well. The big difference was that I didn’t have the experience, the raw experience, where I broke into tears on the subject line.

“Smart Fats to Outsmart Aging” sounds like a great idea, but ideas don’t sell. Fixing people’s problems is what sells. An easy solution to a big problem. Boom.

Yuri:                      That’s such a good takeaway, on a big level with a lot of risk involved. For everyone listening, is this a “must-have” or is this a “nice to have”?

I think with the first one being so successful, it was a must-have. You were entering the conversation in a lot of people’s minds. The big idea was so simple for people to grasp. It was tangible, and it was something they could see themselves doing. Whereas maybe in the second one, it was more complex and less tangible.

The big idea wasn’t as compelling.

If you’re listening to this and you’re writing a book, creating a product, or offering anything, that is important to remember.

Steven:                 Even though our execution was better. Like you said, trying to pick the color on the landing page. All that stuff was better. The production of the show, the language, the scripting, and thinking about the back end. All that was better but it wasn’t nearly as successful.

Now I’m doing my next PBS show and my newest book coming out in 2018 called, “The Better Brain Solution.”

I’m trying to go back to the original design. Here we have a big problem: Memory loss. It’s the most expensive problem in America today. It’s the scariest disease today. I have a five-step easy plan.

My research has shown that if you follow it, you can improve your brain processing speed and function by 25 to 30%. I’m going back to a big, huge, urgent problem and a simple, easy to follow solution with a heartfelt message.

Yuri:                      That’s a great recipe right there.

If you just write that down, that’ll save you years of frustration. I’ll be the first one in line. I created a lot of stuff when I started my business years ago that no one cared about. It was an idea that I had I thought was going to be cool.

But when you’re dealing with something like dementia and memory loss, those are big top of mind conversations. If you can solve that in a way that’s simple, that’s awesome. It’s great that you have this.

Steven, you’ve cracked the code of book, to PBS, to mass audience reach, which is awesome. I want to commend you for all the amazing stuff you’ve done with that.

Steven:                Well, and learning from people like you and others on how to craft a message. That’s the real critical part. The genuineness of the message is so important.

The Rapid Five

Yuri:                      Absolutely. Steven, this has been awesome. Are you ready for The Rapid Five?

Steven:                 I’m ready.

Yuri:                      All right, buddy. Here we go. Five rapid fire questions. Whatever comes top of mind is probably the right answer, and you have no prior knowledge of what these are. Here we go. Number one, what is your biggest weakness?

Steven:                 I’m not very patient, that’s what comes to mind first.

Yuri:                      Number two, what is your biggest strength?

 Steven:                 I persevere. When I decide to do something, I’ll do it. Whatever it takes, I’m going to get it done. If I say I’ll do it, I’ll get it done.

Yuri:                      Your ability to take and handle calculated risk is unique. I don’t think a lot of people in your shoes would have invested that money to do a PBS special that is un-guaranteed. What was your belief or mindset that allowed you to say, “You know what? I’m going to do this.”

Steven:                Well, it was part of being in a group. Another important part of raising your level of entrepreneurship is to surround yourself with people who are trying to achieve greatness.

If you’re hanging out with people who are being mediocre, you’ll probably end up mediocre. When I think back 10, 15 years ago, if we had a list with 10,000 people, we were thinking, “Awesome!” Now we’d think, “No. At least 100,000 is starting to be pretty good.”

Most of the people in that room now have 100,000 person lists. I was hanging out with people who wanted to make a big difference in the world. When I shot out my idea, it was, “How am I going to do a problem that it’s 10 times my goal?”

I got their input and that’s when I decided to go for it.

Yuri:                      That’s awesome. Okay, number three: what’s one skill you’ve become dangerously good at to grow your business?

Steven:                Connect with my audience.

Yuri:                      That’s great. That’s a good one.

Steven:                 On television, that’s critical. You’re not talking to a whole bunch of people. You’re trying to connect to one person in the room through that screen.

Any time you’re doing video recording, connect with one person at the end and think about the one person you want to reach.

Yuri:                      That’s great advice even for writing emails, recording a podcast, or doing a YouTube video. It’s the same thing, right? Number four, what do you do first thing in the morning?

Steven:                 I get up and have a cup of coffee. I drink my shake, then go to the gym for about an hour to workout. It’s routine.

Yuri:                      Nice. Are you an early riser?

Steven:                 Cup of coffee, shake, workout. That’s how I start my day. I get revitalized in the gym every morning, getting my heart rate up, and lifting some weights. I’m ready and energized all day long.

Yuri:                      That’s great. Finally, number five, complete this sentence: I know I’m being successful when…

Steven:                 The greatest thanks I ever get has been when people say, “I forgot how great I could feel. Thank you for giving me my life back.”

I think I’m successful when people say I transform their life. That, to me, makes it all the work worthwhile.

Yuri:                      That’s great, man. This has been a lot of fun, Steven. Thank you so much for sharing what you’ve shared in this conversation. Before we finish off, what is the best place for people to follow your work online, check out your books, and see your PBS special?

Steven:                Visit the website. I’ve always got gifts there to read and do, and free items at Www.DrMasley.com.

Yuri:                      Steven, thank you so much once again for being with us and sharing so candidly. Most importantly, for being a game-changer. Think about the people you’ve impacted from the initial decision to create that first self-published book to what you’ve done now over several years. It’s truly remarkable.

I just wanted to acknowledge the work that you’ve done and the impact you’ve had on people’s lives. I look forward to seeing how you continue to transform the world as you get your message out to more and more people.

Thank you for doing what you do.

Steven:                Thank you, Yuri, for this chance today.

Yuri:                      You’re welcome.

 

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Yuri’s Take

Talk about an amazing interview, right? He was a physician, a medical doctor in family practice, doing one-on-ones with patients. Then, he morphed it into group coaching, seeing patients in groups, which is very unique.

I’ve never seen a doctor do that. Then, he self-published a book, wrote another one, got a PBS special, and continues to impact millions upon millions of people. Most importantly, his beliefs have expanded.

If you are like Steven or I were, when you first started, you were on your own. Maybe you had ideas for a bigger future, but then you had limiting beliefs like, “Oh my god, can I do this? Who am I? No one knows me. There’s a lot of other stuff that’s already like the stuff I do. There’s a lot of other people doing what I do. Are people going to listen? How do I stand out?”

Listen, I get it.

I’ve been there, okay? Everyone’s been there. What Steven mentioned, which is absolutely a game changer, is you don’t go from that belief system to a PBS special. You’ve got to get around other people who are going to raise your standards and your beliefs.

Here’s the thing: You want to borrow other people’s beliefs. You may want to write that down. Borrow other people’s beliefs. If you don’t believe that you can do something, speak to someone and hang around someone who has done that; because they believe it can be done. All you need is to borrow their belief because they’ve already done it.

Roger Bannister was the first man to run the four-minute mile. Before that, no one believed they could do it. Within a year of him running that, I believe there were 13 other people who ran the four-minute mile.

They were borrowing his beliefs.

It was now possible. But for that to happen, you need to be in a group of people who are living life, leading their businesses, and serving people at a higher level. You can’t hang around the people you’ve been hanging around with if you’re not where you want to be.

Now, I’m going to say that with a word of caution. I mean this in the nicest of ways, but basically what I mean is this: Most people don’t get what we do. If you have an online business, most people have no idea what you do, right?

So how can you expect to explain to high school friends that you’ve got this big vision and expect them to support you? Sure, they can encourage you and stuff, but they’ve got no idea. They’ve got no idea how to support you business-wise or belief-wise.

However, if you can surround yourself with other people who get it, who’ve walked the path before you, and know your standards, what’s possible becomes infinitely greater.

Steven talked about how his thinking was 10x-ed just by being in the right group. That’s one of the reasons why I love leading my Luminaries Mastermind. We’ve got such an amazing group of health and fitness leaders – naturopathic doctors, medical doctors, health coaches, supplement company owners – who are all challenging the status quo and pushing each other in a positive way to grow, help, and serve.

I want to make a distinction here, which is this: You must be part of a group that you pay to be a part of.

I’ve invested more than half a million dollars in coaching masterminds and live events over the past decade. I don’t say that to brag. When I joined my first mastermind, I didn’t have the money to join it. But, I knew that after struggling on my own for three years, what I wanted to achieve was not going to happen doing what I was doing.

What got you here is not going to get you there. That’s a big thing to remember. If you’re at a million dollars, to get to 10 million dollars, you’re going to have to do some different things. If you’re not making any money, don’t expect to make more money by doing what you’re currently doing.

You need to be surrounded by people who get it and who can encourage you and support you, but you need to have skin in the game.

I’ve been a part of masterminds that I haven’t paid for. I informally put it together with some friends. It just doesn’t have the same impact in terms of accountability, structure, and results. Those masterminds, groups, or coaching sessions that I’ve paid for have skin in the game. As the old saying goes, “When you pay, you pay attention.”

I don’t care what group you’re a part of. Whatever group is going to support you best, right? Find a leader who jives with your core values.

For me, I’m not going to aspire to be like someone who has a lot of success business-wise, but has had three marriages, never talks to their kids, and is 100 pounds’ overweight. That’s a complete disconnect for me. I seek out other people who are like me.

They want to be successful in business. They are great people. They’re a family man or family woman. They have a great relationship and take their relationship seriously with their spouse, girlfriend, or boyfriend. These are the people that I resonate with.

If you are looking for a coach, that’s important. Look for someone who emulates the values that are important to you. It’s not so much about the bling-bling, it’s the values that are going to make a difference in terms of being able to work with someone who understands you and who you understand.

That’s the first thing. Again, you want to find a group of people that can support you in your business. Being part of a group of health and fitness entrepreneurs would make sense. If they can send business your way and vice versa, that’s a cool synergistic environment to be part of.

That’s what we’ve created with the Luminaries Mastermind. If you’re interested in seeing if you’re a good fit for our group, you can email me personally at Yuri@HealthpreneurGroup.com. I’ll send you an application to fill out. If you’re a good fit based on our criteria, then I’d be happy to jump on a quick call and see if we can make it work.

I hope you’ve enjoyed this episode. I’m going to remind you again, because it is the secret to success, to find a mentor. Get around and work with great people who are going to raise your beliefs and standards.

Everyone floats everyone’s boats, right? The rising tide floats all boats. Move with people who are moving in a great direction. That’s the secret. All the strategies and tactics will come by being in the right environment.

That’s the lesson for today.

I’m going to get off the soapbox. As I come down, I’ve got a couple final remarks. If you have not subscribed to the podcast, please do so. Go to iTunes, Healthpreneur Podcast, and subscribe. That’s the first thing.

Second, if you’ve enjoyed this episode or the podcast in general, I’d love a rating or review. Obviously, it helps my ego. Most importantly, it helps others find the podcast because that’s just the way the world works.

 

Once again, thank you so much for joining me today, and for your attention, loyalty, and doing what you do in the world. It really makes a difference. Continue to get out there, be great, do great, and I will see you on Friday.

We’ve got an amazing guest on Friday. She runs a yoga company. It’s phenomenal stuff. She lives in Toronto, so she’s a Canadian. That is awesome. She’s going to be the guest on Friday. You’re not going to want to miss that one, so be sure to tune in for that.

For now, have an amazing day. I’ll see you then.

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Follow Dr. Steven Masley At:

https://drmasley.com

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