Forget how many likes a post got or how many followers you have on Instagram.
For any business to thrive, you need committed, paying customers.
While converting prospects into paying clients is important, it’s all about the quality of those customers and how committed they are to your services.
And that comes down to your marketing funnel. You have to ask yourself if a free lead magnet or a cheat sheet is going to attract a committed client who will put in the work to get the results they want. The answer to that is probably not.
You want to create a funnel that requires them to commit time to reading your invitation, i.e., Facebook Ad to register for your webinar. The webinar requires another time commitment in your marketing funnel.
Through this process, you have gotten someone to commit their time with you. The more time they commit to you, the more likely they will become a committed customer.
