by: Yuri Elkaim

In this episode I want to talk with you about the secret to getting what you want in business.

Generally speaking, when we ask a client what they’re most excited about to achieve this week, their response is usually outcome driven.  For example, they may say that they’re going to enroll three clients.  You need to ask yourself if you have control over enrolling three clients and they answer to that question is no.

If you want to get what you want in business and in life, you need to focus on things you can control.  In other words, you need to focus on the process and not the outcome.

It’s easy to get lost scrolling through social media and comparing yourself to others, but truth be told, you don’t know what’s really happening behind the scenes with these people and what their metrics are.

Yes, while you do need to focus on the things you can control, you need to know what are the things you need to do that are effective efficient and how to be proficient.  That comes with perspective and guidance of someone, such as a coach, who can look at your business objectively and guide you on what it is you need to do to be effective, efficient and proficient.  If you’re not investing in your business, you’re not growing.

If your business is not where you want it to be and you’re feeling stuck, I invite you to go to workwithyuri.com where you can book a 45 minute call with us and we will do a free audit of your business.

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In This Episode I discuss:

00:00 – 01:40 – Introducing Today’s Topic

01:40 – 05:00 – Focus On The Process And Not The Outcome

05:00 – 8:00 – Don’t Compare Yourself To Other People

08:00 – 12:00 – Being Effective, Efficient and Proficient

12:00 – 15:00 – Consistency and Persistence Win The Day

15:00 – 18:00 – When You Pay, You Pay Attention

18:00 – 19:34 – Wrap Up With Yuri

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What You Missed:

In our last episode I talked about the irresistible offer equation.   This is an important concept because this is the most consistent reason why health, fitness and wellness experts don’t make the money they want to make is because they don’t have this irresistible offer equation dialed in.

There’s a big difference between selling people what they want vs. what you think they need.

An irresistible offer is so good that it cannot be refused and offers a tremendous amount of value.

What you spend money on is a clarification of your values.

There are typically 4 big motivators of why people buy called APES.  If you tap into one of these 4 motivators, it will make your offer more desirable with a higher sales conversion.

Listen to this episode to find out how to establish value to make your offer more desirable.

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