The Secret To Targeting With Facebook Ads In 2022

There have been a couple of changes to Facebook ads in the last year, and it’s got a lot of people complaining.

The thing is, these changes completely transform the way we go about targeting with Facebook ads. And in this video, I go over these changes, and how you can use them to your advantage.

Up until about a year ago, Facebook was all about granular targeting. This meant that, as a business owner, you’d try and market directly to your ideal customers.

But now, Facebook is essentially trying to create a good experience for its users. They don’t want us, advertisers, to know too much about other users, and they also don’t want users feeling like someone else knows about them.

And if you don’t know how to navigate around these changes to Facebook ads, you’re screwed. But to me, targeting with Facebook ads is now actually BETTER than ever. I’ll tell you why.

Before, you had to manage a bunch of different ad sets targeting a bunch of different audiences. Right now, with the new setup, the Facebook algorithm is so good that it does that for you. It sends your message out to a broad set of people, and you don’t have to do anything.

Except craft the right message.

With the right message, the new changes to Facebook ads are a gift. The algorithm does the work while your message pulls in the right people who are best suited to working with you.

And that’s why targeting with Facebook ads is better than ever.

So stop complaining…and get to creating the perfect message!

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What You Missed

Being in the business of health coaching means you’ve probably encountered a few prospects who claim that their buying decisions depend on their spouse.

Well, guess what? They actually mean something else. And the key to overcoming objections or learning how to handle sales objections like this when doing your health coaching sales is understanding the REAL reasons why they won’t sign with you yet.

It happens to the best of us – you’re having a really good health coaching sales conversation with a prospect, and you’re about to close until you’re met with the, “I need to talk to my spouse first.”

In many households, buying decisions are made by both partners, so it’s essential to know how to approach that. The way I see it, the most natural approach to overcoming objections like this would be to make sure you speak to all the decision makers who influence the decision.

If you want to make more coaching sales in your health coaching business, you’ve got to first learn how to handle sales objections, and how to influence buying decisions.

Keep watching until the end to hear more about overcoming objections, especially when the “spouse card” is being used.

Join us inside the Healthpreneur Hub 👉​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️