There have been a couple of changes to Facebook ads in the last year, and it’s got a lot of people complaining.
The thing is, these changes completely transform the way we go about targeting with Facebook ads. And in this video, I go over these changes, and how you can use them to your advantage.
Up until about a year ago, Facebook was all about granular targeting. This meant that, as a business owner, you’d try and market directly to your ideal customers.
But now, Facebook is essentially trying to create a good experience for its users. They don't want us, advertisers, to know too much about other users, and they also don't want users feeling like someone else knows about them.
And if you don't know how to navigate around these changes to Facebook ads, you're screwed. But to me, targeting with Facebook ads is now actually BETTER than ever. I’ll tell you why.
Before, you had to manage a bunch of different ad sets targeting a bunch of different audiences. Right now, with the new setup, the Facebook algorithm is so good that it does that for you. It sends your message out to a broad set of people, and you don’t have to do anything.
Except craft the right message.
With the right message, the new changes to Facebook ads are a gift. The algorithm does the work while your message pulls in the right people who are best suited to working with you.
And that’s why targeting with Facebook ads is better than ever.
So stop complaining…and get to creating the perfect message!
