Today I want to share with you why your message matters and why you, specifically, as the messenger matter even more.
My wife, Amy, and I have been in the health space for close to almost 20 years now. We both went to nutrition school together, and we’ve kind of done everything.
We’ve done all of the diets, all of the different approaches, and have experimented a lot.
Some things have stuck, while others not so much, and you go through peaks and troughs with your health journey. Some periods are healthier than others, and you kind of get on these kicks, right.
It’s not the message… It’s the messenger
Recently Amy came across this book called The Medical Medium. It’s actually a really cool book by, I think Anthony William is the author.
The book mentions some pretty cool stuff about why people don’t heal, what the root causes of a lot of issues are, and the protocols for addressing those issues.
What’s funny, though, is that the protocols to a lot of these issues are things that we’ve known for years, such as more celery juice, green juice, adding in different types of foods. There’s no new discoveries with anything, it’s just a different way of presenting it.
But, what’s interesting is the very fact that Amy read this book and took this message to heart in such a way, that now she’s actually living this stuff in a big way.
Again, it’s not brand new, it’s not rocket science, this is stuff we’ve known, this is stuff we learned in school.
This is a great example of how the messenger matters. It was coming from a different perspective. Someone shed a different level of trust. As a result of that, the message now crossed her barrier, her filter, a lot more effectively.
The Way You Present Your Message is Unique
This is why there is room for more than everyone on this planet, especially in the health space to do extremely well. The way you present your topic, the way you present your content is unique, or it should be, and it’s going to resonate with certain people more than others.
That’s why it’s extremely important to get out there and share your message, because the very fact that you’re sharing something similar as somebody else, that’s one thing. But the very fact that you share it and it’s coming from you makes the difference for some people.
Some people in our space resonate with me. Others don’t and that’s totally fine.
If I were not sharing my message, a lot of people would be suffering in their business and why? Because I don’t feel like I’ve got something important to say? I do, and just like you, you have an important message and you have to get out there and share it.
Remember, the messenger matters.
Just because you’re a little bit different from somebody else, even though you’re sharing the same message, it’s all you need for you or your message to stick in someone’s train of thought.
What It’s All About…
Remember that it’s not about us. It’s not about you. It’s not about me. It’s about the people that we serve. It’s about the results you can produce for someone.
So if your approach is different, cool. If the way you approach life, your belief system, the things you stand for and against are different that’s terrific. That’s how you’re going to pull those people and build your tribe. At the end of the day you have to be able to produce results for your clients, so never lose sight of that.
Now, if you enjoyed this video, and if you’d like a little more help with your business in taking things to the next level so you can serve more of your ideal health clients without killing yourself in the process, without manual prospecting, without leaving flyers in medical clinics and hoping people call you, without posting on social media a thousand times a day, and doing all sorts of internet marketing shenanigans, then I invite you to join our recent training, The 7-Figure Health Business Blueprint.
Inside you’ll discover a whole new way to build a successful health coaching business that I think you’ll really enjoy.
It’s very simple, very predictable, it’s very profitable, and as a result of that, you get a lot more freedom. You impact your clients at a much higher level, and this is something that really levels the playing field.
You can be a complete newbie or someone who’s an internet celebrity and succeed just as equally using this process.
If you’d like to learn more about that and how you can deploy it in your business, click on the link below and it will take you over there. You can register for free.
That’s all for today. Thanks so much for joining me. I hope you enjoy this one. I’ll see you on the next video.