Why Your Online Health Course Is NOT SELLING (What To Do Instead)

Stop wasting a TON of time and money creating or running an online health course that isn’t selling!

I see health coaches make pricing mistakes all the time and they end up in that trap. The thing is, if you don’t know how to price your online course, you’re going to fall into that situation.

I recently had a prospective client ask me why I thought her $197 online health course wasn’t selling, and what she can do about it. Here are some of the things I told her.

First of all, people don’t trust anyone online anymore. A sales page is going to need some extraordinarily amazing copy if you want to have any chance of getting people to buy.

Then there’s the pricing mistakes on your online health course. You have to know how to price your online course if you want to hit your sales targets.

Let’s say you want to make 20K a month. Assuming a $197 program, you’d need to make 100 sales per month to hit that target. But unless you have a massive following on social media, that’s going to be very difficult.

Even with 100,000 followers on Instagram, it’s unlikely you’d get to your 20K goal. After all, the average engagement rate is at 1%, which means that you’ll only get about 1,000 prospective clients to see the sales page of your online health course. And that still doesn’t guarantee you a sale.

A lot of health coaches make pricing mistakes because they lack confidence in their sales skills. But think about this: When you learn how to price your online course correctly, you’ll actually have more of an impact on people.

You might be able to sell as many $197 courses as you want. But the less people invest financially, the less they’ll invest emotionally.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp

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What You Missed

Switching to a group coaching model is hands down one of the best ways to increase your level of freedom and impact in your health coaching business but to many new entrepreneurs, online group coaching can seem daunting.

The good news is that making the switch doesn’t have to be complicated or difficult…as long as you have the right kind of guidance. Here are a few insights on why and what you should do to transition from 1-on-1 to group coaching.

One of the biggest problems among health coaching business owners is burnout. Burnout generally either happens with doing all the marketing work to get people in, or with delivery which is where the bigger issue actually lies. This is where the benefits of an online group coaching model comes in.

It’s never sustainable to see clients one by one because you’re setting a revenue ceiling. Even when your books are full and are earning a stable income, you can only see so many patients in a day, AND you’ll soon find yourself with no time. You have to go with a mostly curriculum-based system that multiple clients can access, and make sure that it has a single focus.

You have to realize that it’s impossible to serve everyone. If you try to market to everyone, you’ll end up speaking to NO ONE. Specialization makes your health coaching more masterful as you develop your expertise in that one specific space. Building a single online group coaching program (or at most, two) that’s skillfully made helps you be the top-of-mind professional in that area.

Focus on what you do best, hone your message, and develop a curriculum that’ll serve your clients and YOU. With those elements dialed in, having an online group coaching model can be the best thing for your health coaching business, and offer more freedom in your life.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp