We are back with another fantastic episode of the Healthpreneur Podcast! Today, we’ve got a great interview with Sarah Anne Stewart. This is a really fun interview, you won’t want to miss it. We just had a super interesting conversation that is, of course, packed with nuggets of wisdom from Sarah.
Sarah actually got into the wellness space because her father was diagnosed with terminal cancer. He made the choice to fight back with alternative medicine and was cancer free within seven months, and is still cancer free to this day. That was what made Sarah really dedicate her life to wellness.
Sarah helps people live happier, healthier lives through a unique method of mindfulness that supports weight loss without crash dieting. This initially started as a one-on-one physical business, but she has since moved online. She’s going to talk to us about the transition she has made, as well as how she has been able to tell her story and use that to inspire others and serve them in the best way possible.
This episode will give you a lot of insight into how you can really share and connect with your audience in a deep, meaningful way that benefits everyone involved, including you.
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In This Episode Sarah and I discuss:
- Sarah’s various professional and personal transformations.
- “Imposter syndrome”
- Copywriting and storytelling.
- The irony of burnt out health professionals.
- Judgement—or a lack thereof.
- The value of networking and meeting with other entrepreneurs.
4:00 – 8:00 – Sarah’s journey through eating disorders, cancer, and her various transformations.
8:00 – 20:00 – Being open with your audience, telling your story, writing the copy.
20:00 – 27:00 – Transitioning to the online space—the differences, the lessons learned.
26:00 – 30:00 – The value of connecting with other entrepreneurs.
30:00 – 32:00 – The Rapid-Five Questions.
What You Missed:
In the last episode I was talking with JR Burgess. JR is the CEO of Rejuv Medical and MedFit, which is based out of Minnesota. They’ve got a brick-and-mortar facility as well as an online presence.
The really interesting thing about JR is that he was a professional rugby player for a long time and he has incorporated that athletic mindset—along with many other lessons from his journey—into his business.
If you’re an athlete or you work with athletes, I think this episode will really connect a lot of dots for you. There’s something about that athletic mindset that really becomes a part of you for life, and we’re going to talk about the benefits of that and how to really utilize that in your business and in your life.
Even I had a few big “a-ha” moments in this episode, so I’d highly recommend tuning in and listening to what JR has to say.
Hey guys. Welcome back to the Healthpreneur podcast. Yuri here, with you once again. None other than the man himself, because… I basically run this podcast, so who else would be here other than me?
Today’s guest is going to be a real treat. I want to just share a kind of preamble before we bring her onto the show.
Sarah Anne Stewart got into this space because her father was diagnosed with terminal cancer. At that time, her family made a choice to fight back with alternative medicine. Seven months later, he was declared cancer free and still is to this day. This is several years ago.
That was the spark that lit Sarah up, to really propel her forward and dedicate her life to wellness. She has since helped hundreds to live healthier, happier lives through a unique method of mindfulness that supports weight loss without crash dieting.
She initially started off in a kind of private one-on-one type of business. She has moved online over the last little while and she’s going to talk to us about that transition and how she’s been able to create holistic-based programs that really fill a gap in the marketplace with the women that she’s trying to serve. And then she’s also going to talk about the challenges of being who you are and really sharing your story to connect with your audience in a deep and meaningful way.
Nonetheless, there are some really, really cool nuggets of wisdom that you’re going to get from Sarah, when she talks about in her own journey with some of the challenges that she went through growing up.
This is going to be a great episode. It’s a great interview. Really inspiring. I think we’ll come out of this with some really cool perspectives on what you can consider with your business, but also really understanding from her perspective—How do you come online?
You’re really passionate about nutrition or health, but you have this fear of selling where you don’t want to come across as this slimy salesperson. So we’ll really look at how you get through that to really serve the people who need to hear from you. Sarah is going to share what worked for her and I think it will really inspire you as well.
So without any further adieu, let’s bring Sarah Anne Stewart onto the show
Yuri: Hey Sarah, welcome to the Health Preneur podcast. How’s it going?
Sarah: Good. Thank you so much for having me. This is so exciting. I love talking about these things, so thank you again.
Yuri: Yes, you are very welcome. Thank you for taking the time to join us, and I have no doubt that our conversation will be very inspiring, illuminating and just a lot of fun. Why don’t we start off by sharing with our listeners the story of how you got into business for yourself. What did that journey look like?
Sarah’s journey through eating disorders, cancer, and her various transformations
Sarah: It’s really interesting. I grew up with entrepreneurs. My parents were both entrepreneurs. It was very different than today.
They had the brick and mortar. They decided to open restaurants. I grew up in this world of entrepreneurship. I knew deep within myself that I never really wanted to work for anyone else. I wanted to work for myself.
As my journey evolved, they were very holistic in their approach to life and my dad ended up curing cancer with alternative medicine. I gained all this knowledge about nutrition, which was really powerful for me. I was like, “I know, deep within myself, that I want to educate people about nutrition.”
During that time I was also modeling, which is a completely different world, and I ended up developing ten years of eating disorders and had to really refine my ways. Through all of this nutrition education—I went back to school for nutrition—it didn’t end up healing my own eating disorder.
I had to go on further self exploration and discovery and really find a mindfulness approach, and hire a meditation teacher, and really unlearn this programming that I had been taught.
Through that process, I realized, “Wow, I really want to educate individuals on this side of the healing process, versus the food.” I ended up opening my company today, which is Holistically Slim—it really empowers women to shed all areas of their life that aren’t serving them so that they can live in a body that they love.
Yuri: That’s awesome. It’s so great having these conversations with people like yourself because we’re all coming from a place of, at some level, suffering. Either it’s our own suffering or a family member and we want to help solve that for them. Obviously, that just translated into helping more people, which is great.
We’re all coming from a place of service, which is awesome and that’s why I love HealthPreneur in the first place. Thank you for sharing that.
Yuri: Just so that the listeners understand more about your business, what does your business model look like? How do you do what you do?
Sarah: It’s interesting. I originally had a company that was very similar. It was a private coaching practice where I educated people about food and nutrition and calories in vs. calories out, and losing weight.
During that process, I really fell in love with the private coaching aspect of being an entrepreneur and just helping women one on one. During that time I was still suffering from my own eating disorder, so there was this embarrassment aspect of like, “I’m teaching people about food, but yet, I feel so insecure about food. I know this food is healing, but what’s going on with the mind-body connection and myself?”
I ended up transitioning my company as I evolved and healed, to really resonate more with the process that helped me.
During that time, I had fallen in love with private coaching. I started that and now I continue to do it because it’s something I really find value in. I think it’s really powerful in changing people’s lives.
But then I also have an online program. It’s an eight week program called Mediate Slim Mastery—which is meditation for weight loss and reprogramming thinking around food. It’s 34 exercises that basically help you in that process. I’m working on a book and a front end product, which will just be a shorter meditation course.
Yuri: Very cool.
Sarah: Yeah. So that’s how I support people individually.
I’ve also done group programs and workshops and events and retreats. I ran a retreat company for a while. Again, as I evolved as an entrepreneur and within my own life, I realized that I didn’t want to be running around the world and I could serve and impact on a greater scale by positioning my company in this way.
Yuri: Very cool. I want to touch on this kind of notion of almost the “imposter syndrome” that you mentioned. It’s something that I’ve dealt with and I think a lot of people have dealt with that, too.
Were you open with your clients that you were still going through this challenge as you were working with them? Or is that something you held back?
Sarah: My marketing and the way I advertise my company was really about the nutrition side. My dad had cured cancer with food and really was told he was going to die. Within seven months, he completely healed and is still healed today, 13 years later.
I knew deep within me the power of food. I knew that it could heal your body. What I didn’t connect with was that he was also meditating and doing affirmations and reprogramming his subconscious. The doctor said he was going to die. He was doing all these other things.
When I went back to the very basics, I knew that this disconnect was happening and I was embarrassed by it. I ended up taking time off of my practice and saying, “Okay, I have to figure this out because when I’m walking past a mirror, I’m insecure. This isn’t really fair to be teaching and educating about this but yet still feeling this insecurity.”
I have a lot of clients that come to me, like personal trainers and yoga instructors who actually are going through this very similar thing. I think it’s very common in our space to have the insecurity. For me, it was a healing process of opening up and speaking about this and saying, “Yes, the nutrition side is very important, but also the emotional side and the spiritual side of healing as well.”
Yuri: How did you find the market where your audience responded when you started to open up about your own struggles and challenges?
Sarah: It’s been really powerful actually. It’s kind of a niche that hasn’t been tapped yet. There are some people doing it, but as I started to just share my own story, there were dozens of women reaching out to me.
I ended up doing something really interesting where I posted that I wanted to speak to women all over the world that were healing their own eating disorders or who had successfully stopped yo-yo dieting.
And when I posted that on Instagram and when I was sharing with my audience, I was like, “I just want to speak to you. I want to hear your story. I want to know what you did.” That was part of my healing process but also part of my research and education of figuring out what will help women be able to heal from this side of it. And then using, so that when I go in and fill their fridge with greens they’re going to be able to stick to that diet.
Most of us know what’s good and what’s healthy to eat nowadays—we could do the research and get the books. There’s so much beautiful knowledge out there on these things, but yet there’s such a disconnect with actually continuously doing it.
For me, it was this beautiful research project of, “I just want to hear what women are doing.” It all came back to very simple tools and very simple mind shifts of, “I need to unlearn what I’ve been taught. I need to unlearn this process, which my coach calls ‘unlearning the process of which we were taught to suffer.'”
In that process, just getting back to intuitive eating, mindful eating, looking within. It was a really beautiful transition and I think a lot of people are scared of having their company evolve as they evolve because they’re going to have to go against what they’ve been taught.
I see this a lot with vegans turning paleo or all of a sudden eating meat—there’s this fear that they’re going to disappoint their audience. I think if you don’t speak that truth as you evolve, then everyday you go to work and you’re not in alignment, you feel that disconnect as well.
Yuri: That’s such a big point. I can relate to that because I was raw vegan when I first came online, I think in 2006, for a couple of months. I was like, “This is amazing.” I still think it is, but it’s not 100% for me.
I kind of morphed and evolved and I remember feeling backlash because I never said I was raw vegan. I just said I believe these more plant based foods in the raw state is better. Everyone is like, “Oh my god. I can’t believe you’re eating meat. You’re such a sell out.” But you just have to own that.
You just have to be like, “Listen, I’m on this journey and this is where I’m at in this period of time.” It becomes very suffocating, almost, if you try to box yourself as just paleo or just so and so. It doesn’t allow for that evolution that we all go through.
I’m glad you brought that up. There’s a lot of people in our space who I think are held back because they’re scared of what people are going to think.
Being open with your audience, telling your story, writing the copy
Sarah: Yeah. I was also very fortunate that my fiance is a copywriter and he would tell me over and over, “You have to be a storyteller.” There’s a quote that says, “Storytelling remains basic. It’s just the campfire. It’s the human connection that says we’re not alone.” It’s Shonda Rhimes.
Although you might be losing part of your audience, you’re still gaining those people that feel alone in the space you’re evolving to. You’re not going to make everyone happy, but if you’re just willing and open and able to tell your story, it completely transforms your business because you will connect to the people that need you in the space that you’re in.
Yuri: Totally. It’s almost like you kind of leave the high school friends behind. You had that period of time with them and you move on. You meet new people who are where you’re at at this point in life. It’s a good analogy.
In your journey, what would you say is one of the biggest challenges you faced within your business? What did you learn from that experience?
Sarah: I would say one of the biggest challenges was the storytelling process and learning to write copy. I felt that if I learned to write like someone else, I was giving up my own authentic voice.
There’s this idea of studying the best copywriters and learning from them and learning how to be persuasive. That’s a huge part of being an entrepeneur online. For me, it was very challenging and I spent a long time resisting it.
Through the process, I learned that I can persuade and I can continue to have impact while still keeping my authentic voice and merging them together. For a very, very long time I was like, “This is how I want to write and this is what I want to say.”
I wasn’t using psychology and all these beautiful things that are offered through some of the top people—the Gary Halbert letters and Eben Pagan, I studied his work. I just started studying all of these people who were writing incredible copy and learning. And you, Yuri, have incredible copy on your site and your work is amazing.
But just looking at, “How do you use copy to educate, share and impact but also keep true to what you want to share with the world?” That was a huge resistance for me. Through education and learning I’m moving through that.
Yuri: That’s great. How do you navigate that? The advice from the copywriting world is to study other copywriting letters, write them out word by word—so, by osmosis that style gets infused in your head.
How do you navigate that? Like, “Okay, here are the best practices or the principles of persuasion,” and then infusing your own style into that? What’s worked for you?
Sarah: I started with just studying their work and doing bullet points and re-writing the letters and re-writing copy, then really learning how they position.
I will sit down and write, “How would I want someone to speak to me if I was in a place of pain or suffering—or, when I was in that space?” Looking back on my life and saying, “That was the place I was in. What would I have wanted someone to say to me, to speak to me, to give me hope?”
I think that we can do that in a very authentic way. I just re-write my copy here and there. Also, get support and have other people look it over. I think that there’s no fault in that as well. Just having great copywriters look it over and say, “Yeah, this is beautiful. It makes sense. It’s speaking to your audience. But maybe if you just change one or two things, you might actually have greater impact.”
For me, there’s been a beautiful space of saying, “I just really want to create an impact and I know my product is doing that and I’ve interviewed the women in my course and they love it.”
Because I feel really good about my product, I’m okay with changing aspects of my copy as well now. But, I had to really fall in love with my product. That was a process as well.
Yuri: That’s really good. If you’re sitting down having coffee or green juice with a friend and they’re wanting to start their own business online, but they’re like, “Sarah, I really don’t want to write sales copy. I don’t like those long sales pages. I don’t want to be that person.”
What do you say to them?
Transitioning to the online space—the differences, the lessons learned
Sarah: That was me. I was like, “Absolutely not. I will not do a VSL. I will not do a webinar. I will not pitch.”
You can really start it with just launching your product. For me, I sold it at a very low price. I had women go through it. Again, I just fell in love with the fact that these women, their lives were changing. And I was just so proud of the fact that their lives were changing. I was so excited to share more and share more with other people.
I think there is a fine balance and you don’t necessarily have to do a full-on, hour long VSL. I think that there is a fine balance of once you see the impact, you will want to share it with more people and through a sales letter that helps more people through that process.
There’s always ways to approach it with integrity in terms of 60-day money back guarantees. There’s that whole side of it, which you know well.
Once I realized that women were really having these changes, it meant more to me to be like, “Okay, I want to figure out how to speak to them in a way that will impact them down the road by them going through this.”
Yuri: Yeah, totally. And it sucks to launch something with very few sales. You’re not willing to spend the time to learn how to write copy. For people that don’t like writing copy, the way I like to describe it is simply that, it’s just like if you’re having a conversation with someone in real life about what it is you’re doing and how you can help them. Maybe it starts with a story and then segues into what it is and all that other stuff.
It is such an important aspect of building a business online. That’s one of our main channels of communication.
Sarah: Yeah. I was very embarrassed to sell. I was very embarrassed to tell my story for a while. As soon as I got rid of that shame and guilt … I think there’s an aspect of education through learning how to write copy.
I think there’s also this self development education and looking within that is really important to help move through those aspects as well. If you have the guilt and shame and fear, you’re never going to be able to sit down and write it and feel proud of the copy—because there’s that guilt or shame overlaying the end result anyway.
For me, it was sabotaging. I was sabotaging my business by using the excuse of the sales letter. That I didn’t want to sell and I didn’t want to use certain ways of writing. I learned that that was my own self sabotage of success.
Yuri: Very cool. What lesson did you have to learn the hard way? How can you help others avoid that mistake?
Sarah: The hard way… I think because I grew up with parents who had brick and mortar businesses, I thought you just go to work from 9 to 5—or they would work 9 to 9—and I didn’t see them often because they were working a lot but truly believed in a space of an entrepreneur. Because of that, it was very scary for me to go online.
I didn’t even realize that this world existed for a long time because I saw things a certain way growing up. Just coming online for me was such a humbling experience.
I would say that was my biggest lesson—just transitioning my company from being in person where my clients would come and see me, I only had a certain number of hours in the week. From that to, “Okay, wow. I can actually scale a company.”
I didn’t even know this world existed and I shouldn’t be fearful of it or scared of being online or technology or these things that I really don’t have to be good at. I can hire these things out.
For me, it was really terrifying for a while.
I remember, I went to Traffic and Conversion for the first time and it was right when I had learned what a VSL was and what a funnel was. I remember going to my hotel room and just sobbing, “This is so overwhelming. I’m never going to understand this,” taking pages of notes and laying them out on the floor trying to figure it all out.
And then I was like, “I actually don’t have to be an expert on all of this. I just have to figure out a financial way to be able to pay out people to help me and support me in this process and then just be the expert.” At first, it was very overwhelming.
Yuri: Sure. What lessons or what tips would you give to someone who is transitioning from an offline business practice to an online? What are some of the things they need to keep in mind that they might not be aware of?
The irony of burnt out health professionals
Sarah: What’s interesting is, I think we have to rethink this idea of education—and the traditional education model is great for certain things, but the best investment that you can make in yourself is letting go of the fears, the self patterns and our childhood traits that we learned.
And we’re constantly evolving as humans. As we do that, it actually impacts our business significantly. The self esteem and self worth are all really important aspects of being an entrepeneur.
I also find a lot of entrepreneurs that are putting all their time and effort into this business and it’s actually burning them out. I think it’s really important, even in a health space, to remind ourselves that our health is the most important thing.
Yuri: How ironic, right?
Sarah: Yeah. It’s so ironic. I’ll go to these conferences and we’re sitting at a table and everyone is talking about how they’re burnt out and stressed and I’m like, “We’re in the health space, guys. We have the most education and we’re consumed by this education. We have so much research.”
And yet, I think because we’re surrounded by it we’re like, “We know the best doctor who is going to take care of this and if do burn my adrenals out I know the girl to go to. If I do need to take a vacation, I can take a hiatus for three days because I am an entrepreneur. Or a week or a month.” Instead of just constantly staying balanced within our lives.
That’s something that I really worked on this year, is just finding balance and saying, “Yes, my company is going where it wants to go. There is no rush to get there. I’m going to stay healthy in the process and put things on my calendar to make sure that that is the number one most important thing.”
There is a certain point where you can’t buy your health back.
For me, the fear of failure was also something I just really had to move through. It’s interesting—when I closed my business, people weren’t judgemental about it because most people aren’t taking risks.
No one said to me, “Oh, you closed your business.” Hundreds of businesses open and close every day. It’s okay to fail and switch your business or open something new. That was a massive fear of mine.
Some people are judgmental in things, about the content you put out. I think in terms of being an entrepreneur, I was so fearful of closing my business and starting the next thing that I wasted a lot of time—instead of just saying, “Okay. I’ve evolved as a human, so let me start the next process of what looks like a different brand or company that is more in alignment with myself.”
That transition was much longer than it needed to be because I was fearful of the feedback or what people would say or that I failed with my first company or whatever.
Yuri: You’re not alone, that’s for sure. It’s such a great spiritual journey, though. I think with entrepreneurship, you learn so much about yourself that you wouldn’t learn otherwise, being an employee. We’re forced to grow and really get out of our comfort zone.
The value of networking and meeting with other entrepreneurs
Sarah: If you look at how many people launch products that fail and then just change the title and it becomes a success, or they reposition it or they do the research. They go out and say, “What do people really want, versus what I want to give them?” And then they can come to a balance in between of, “What’s in alignment with what I want to teach and what does the market want?”
Then they relaunch it and it becomes this massive success.
I think it’s really important to just realize that the first couple of products will probably fail at first or not have the sales that you want. The challenge is we’re seeing these numbers online. We’re seeing, “Oh, I did $100,000 during my launch.” But what people aren’t talking about is that they’ve probably put in years and years of work, or at least several years, and they probably have a great team behind them and they probably have done tons of work themselves.
We don’t see the back story often. We just see the numbers of, “I launched this and I’m making hundreds of thousands of dollars.” But there’s thousands of entrepreneurs who are in the developmental stage and not there yet as well.
Yuri: Totally. Plus, no one is sharing on Facebook or Instagram, “Hey guys, just wanted to share an epic failure.” It’s like, “We just hit number one on iTunes,” or, “We just hit a million dollar launch.” That’s what we’re sharing.
Yuri: It’s so blurred. It’s not the truth. It’s part of the truth, but it’s not the full truth.
Sarah: I think people get very discouraged by it, instead of being like, “Wow, that’s an incredible goal. I’m going to keep working towards it.” Instead, they get frustrated and are like, “Well, I guess I’m a failure because my first launch didn’t do a million dollars.”
Yuri: For sure. So, knowing what you know now, if you were starting all over again, is there anything you would do differently starting today?
Sarah: I don’t think so. Honestly, I’m really proud that I allowed myself to evolve as an entrepreneur. I’m really proud that I had the courage to be able to modify my company and open a new one.
I think the biggest thing, again, is just my willingness to share—and I think about, had I been sharing the struggles I was having during my modeling journey, or had I been sharing my struggles as an entrepreneur, my struggles with eating … I think I would have connected to a lot more people.
I think that idea of, “Don’t be scared to share your truth, tell stories, and talk about these things,” can really help you create connections with other people going through the same things. I think that’s the only thing that I would have started doing much earlier.
Recently, my fiance and I have been building an entrepreneur community here in LA. I think I would have started that earlier because the amount of impact that it’s had on my life has just been exponential in terms of my business and how I feel as an entrepreneur.
We sit down and we talk about our struggles and we have these mastermind dinners. We are like, “What are you struggling with?” “I’m just struggling with my morning routine.” These are top entrepreneurs.
“I’m struggling with getting my green juice every day.”
“I’m struggling with my relationship at home.”
“I’m struggling with having a relationship with my children.”
And you’re hearing that as an entrepreneur, we don’t have all of our shit together. That’s a very beautiful, nice connection that we’re making with other entrepreneurs as well. I think that would have been great to start. It’s easy to do—to start throwing dinners and mastermind events and things like that.
Yuri: That’s huge. We’re all just a bunch of looneys, right? No one gets us.
I don’t know about you, but I don’t really converse. I don’t really have a relationship other than the occasional get-together with most people I went to school with. It’s just because they went on a completely different journey. I have a very tough time having a conversation with someone who is not an entrepreneur. It’s just such a different mindset.
Sarah: It’s a different mindset completely. Bringing them all together, and I also found the value of investing in conferences and experiences. Just in the last year, I went to Summit Series and Brilliant Minds and a bunch of others.
I’ve been going to all these conferences to connect with these individuals and seeing, “What are they doing? What are they doing well? How can I learn from them?” That has really been powerful as well.
The Rapid-Five Questions
Yuri: It’s awesome. It’s good stuff. Sarah, are you ready for the rapid five?
Sarah: Sure. Let’s do it.
Yuri: You have no idea what these questions are. I’m just going to throw them at you. Whatever comes to your mind is the right answer. Number one, what is your biggest weakness?
Sarah: My biggest weakness is over-committing. I over-commit and then I burn myself out and I don’t have enough time to really reconnect to myself. That’s something I’m working on.
Yuri: Cool. Number two, what is your biggest strength?
Sarah: It’s changed. Today, I think my biggest strength is compassion, because I’ve been through so much in my life. I just have a wavering compassion for what other people are going through. I think that that’s been very instrumental in my own coaching practice.
Yuri: That’s awesome. What’s one skill you’ve become dangerously good at in order to grow your business?
Sarah: I would say copy is something I’m working on that I am definitely getting better at.
Sarah: Thanks to Craig.
Yuri: Just for all the listeners, Craig is her fiance. He’s like one of the top copywriters in the world. It’s nice to have feedback …
Sarah: Yeah, but it’s something that I’ve put in a lot of time with and it is getting much better.
Yuri: That’s great. That’s awesome. What do you do first thing in the morning?
Sarah: First thing in the morning, I meditate for 20 minutes before I get out of bed or check emails or my phone. Then I will have some tea or lemon water, workout and then get to work.
Yuri: Finally, complete this sentence, “I know I’m being successful when _____.”
Sarah: I’m impacting other people’s lives.
Yuri: Very nice. There you have it guys. Sarah Anne Stewart. Thanks so much for taking the time to join us today, Sarah.
Sarah: Thank you so much. This has been amazing. Thank you so much. I really appreciate this work you’re doing. I think it adds so much value to this space.
Yuri: Thanks very much. What is the best place for people to follow you online and stay up to date with your work?
Sarah: My website is sarahannestewart.com.
Yuri: Perfect. Check it out. Sarah, once again, thank you so much for sharing your journey, being so open with us, and for impacting all the people that you continue to impact. Thank you so much.
Sarah: Thank you.
There you have it guys. Thanks for joining us today. I hope you’ve enjoyed this interview with Sarah Anne Stewart. Again, really inspiring journey.
And as I mentioned before, what I love about our industry is that every single one of us, for the most part, is coming from a place of our own suffering or the suffering of someone we love. We want to help them and save them.
That really transpired into creating programs or writing books or building a business to truly serve those individuals or people like ourselves, like the ones we love. And that’s why I’m really passionate about Healthpreneur, because I really believe that every single one of us has a gift and a message that is so unique—a story that is obviously very unique that needs to be shared with people.
Because the more we share what we know, the more we share our story, the more we can connect with people. The more people who are suffering out there can connect with you, can connect with your message. Even though other people are doing the same thing you are, you have a very unique way of doing things. You have a unique story that is going to bond you with others.
As Sarah mentioned in this episode, give yourself permission to evolve as a person and be open with your audience about that. Because if you feel that where you are now is not where you were five years ago, that’s fine. That’s called personal and human evolution.
If we don’t openly evolve with our audience and we’re not open about our journey, we’re holding a lot back. We’re living a false life. I believe there’s an energy there that’s sensed by other people.
I think if we can be just who we are, no matter what that journey is, it allows people to be who they are. We give them permission to be themselves, just like we’re giving ourselves permission to be who we are and to really live that journey.
That’s one of the things I struggled with for a while—as I started building Healthpreneur—is that forever I’ve been this health and fitness guy and now I’m coming to market in a big way as being this business strategist and marketing guy.
That was an issue for me for a while. It’s like, “What are people going to think? Do I set up a new list? Do I set up a new YouTube channel? Do I do all this other stuff?” What I recognized is that I’m just going to let people know what the deal is.
For my own health and fitness list, I don’t really email them about Healthpreneur related stuff, but occasionally I will let them know about something we have going on. I’ll simply say, “Hey, you guys know we have this big Healthpreneur live event. It is awesome. If you are a health or fitness professional who wants to serve more people, we’re doing a cool workshop here. If you’re interested, just reply back and let me know.”
Doing things like that in a way that is really just natural and letting people know that this is what you’re doing as part of your evolution, I think it’s a lot more cool than trying to hide stuff. If they found out afterwards, then it’s like, “Why are you hiding this? What’s going on there?”
Anyway, just something to think about today. Again, if you want to learn more about what Sarah is up to, she’s got some really cool stuff over at her blog and her website. Again, we’ll link up to that at the show notes over at healthpreneurgroup.com/podcast, which is where you can get all of the episodes that we are releasing on a weekly basis.
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